Why your company needs a good story and how video can help you tell it.

1. The Power of Story
Why your company needs a good story
and how video can help you tell it.

2. People like Stories. Tell Yours
You don’t have to
look like me to be
good story teller…

3. A good story is good business
“A company without a story is usually a
company without a strategy.”
Ben Horowitz, entrepreneur and investor
What’s
Umm… your
story?

4. Get to the narrative of why your company
matters
Tell the story of:
 Why you do what you do
 Why invest
 Why work here
 Why buy the product

5. Don’t be a bore
Go beyond your corporate data

6. Get personal
Tap into your authentic story of identity
 align the organization
 build a culture
 raise funds
 inspire your stakeholders

7. Why Video?
“A minute of video is worth 1.8 million words”
Dr. James McQuivey, Forrester Research. (January 2009)

8. Why Video?
Video is 53 times more likely
than text to appear on the
Video is expected of you. front page of a Google
search. (Forrester)
Video is one of the most
popular and fastest- Video is no longer “frill”. It’s
growing content types essential.
shared across the Web
today.

9. Video can help you..
 Establish trust
 Increase brand identification
 Drive SEO
 Become more accessible

10. Consider this….
 Every minute, 60 hours of video are uploaded to
YouTube http://www.youtube.com/t/press_statistics
 Almost 70% of all organic search requests are
answered with a list of videos. -
Searchmetricshttp://blog.searchmetrics.com/us/2011/11/16/what’s-new-in-videos-images-maps-and-shopping/

11. Here’s your audience
Shouldn’t they be watching videos
from your company?

12. Let us help
Milsal + McCaull would be delighted to help you:
 Tap into your authentic story
 Structure and produce a compelling bespoke video
 Get your video well optimized and highly visible
Set up a consultation with our content team.