social pharmacy d-pharm 1st year by Pragati K. Mahajan
Double spread articles analysis
1. Images
There is one main image of Adele that is a close up black and white shot.
The image has the same look Adele had for her newest album cover,
which is something the target audience can subconsciously link to. It
matches the rest of the cover as the whole theme is a monotone house
style. The dark eyeliner applied to Adele’s eyelids are the first things the
audience would see when they look at this page as it is the darkest colour
included on this page. It could connote that Adele is a fierce independent
women and is not afraid to stand out from the rest of the crowd. Her hair
is wild and free, which is a connotation to her actual character, as she is a
open-minded and easy-going person who gets along with anyone. It also
implies that she doesn't allow people to make her look completely
perfect, wanting to remain as her true self and focus more on her voice
and music rather than her looks, which are superficial.
Colours
The image is in black and white, giving it a vintage feel to the overall page.
Everything is light apart from Adele’s eyeliner, which stands out and is the
first thing the audience would be immediately aware of. This is a link to
Adele’s album cover, as her eyeliner catches a lot of attention and was
also in black and white.
Columns
There is only one column used in the article. This is done because the
magazine is targeted towards teenagers, who don’t enjoy reading a lot of
things, so keeping it to two columns, will be preferable so that they can
keep the reader more hooked.
Writers and Photographers
The writer of the featured article has been mentioned at the very end of
the article. The photographers have also been named as well as other
important people that were involved in putting these pages together.
2. Pull Quote
“I knew I wanted to write completely alone”. This is the pull
quote within this article. It has been typed up in bold and the
lines are more spaced out compared to the rest of the text.
This is done in order to tell the audience what the
article/interview may be about.
Images
There is one image that has been used in the article, it is a full
bleed image of Marina in a long shot that shows her whole
body. The background, like it was on the front cover, is a
simple block colour backdrop. Marina is wearing a green dress
with gold embellishments that shows off her assets perfectly.
Her dress is tight fitting and is a mermaid style dress giving it a
more sexier look. Her look has been given an old-fashioned
look to it, as her hair looks as though it has been crimped and
her outfit overall looks vintage. The only piece of jewelry
present is a big gold ring that is visible in the picture. The ring
was added to this look because it matches the gold detailing
on her dress and gives her a royal look too. Her makeup is very
subtle and natural looking, with her eyes being the center of
attention. The colours of the image are very vibrant but not
over empowering, The green dress makes Marina stand out
more as it looks like she is a mermaid.
Colours
The image is very colourful, which makes it eye catchy. The
photographer has made sure Marina is the only subject that
stands out, so has used white as the backdrop and the green
dress to add elegance along with the gold details.
Columns
There are four columns used in the article. This is done
because the magazine is targeted towards teenagers, who
don’t enjoy reading a lot of things, so keeping it in four simple
columns, will be preferable so that they can keep the reader
more hooked.
3. Images
This is an article from a unofficial K-Pop magazine featuring two
members from the boy band BTS. The first image is of the leader
of the group ‘Rapmonster’ sitting in a room surrounded by
mirrors and broken pieces of pottery/statues. The image links
back to BTS’s most recent music video for their hit ‘Blood, Sweat
and Tears’ so it allows the audience to make a subconscious link
between the two things. The room is dark but Rapmonster is
wearing bright coloured clothing (burgundy blazer and denim
jeans) which make him the centre of attention. Rapmonster is
squatting over in the middle of the image, once again
reinforcing his importance. His body posture portrays him as a
strong and fierce male and his piercing eyes are looking directly
at the camera, showing his masculinity. The other image is of
the visuals (face of the group) ’V’. His image is a mid-shot
focusing on his hair and eyes. The lit up words behind him give a
radiating glow to V and makes him looking enchanting. His
bright hair colour contrasts with the rest of the colour scheme
but this compliments it as he looks unique. His clothing is a little
less eye catching for the purposes of keeping the focus on V’s
face since he is known as being BTS’s visual and the best looking
member.
Page numbers
On every page of the magazine, the page numbers are written
at the top along with the date and the entertainment company
(agency) the featured artists are from. BTS’s agency is ‘Big Hit’
and it has been added to the article so that they can promote
their company and get future trainees to audition and join them
instead of other companies. I think this is a smart idea and it is
also a very typical thing that Korean agencies do. The K-Pop
industry is extremely competitive, not only in terms of the
artists’ popularity but the agencies are also just as important as
being among the top three puts the artist and the CEO in a good
position financially.
Columns
There are three columns used on the first page whereas on the
second page only one column has been added. This layout suits
the article overall as one image is landscape and the other is
portrait, adding more dimension to the pages.