1. Introduction to
4/2/12

2. What is Timeline?
• A new section of a Facebook user’s account
• Reverse-chronological display of user’s history
• Replaces and combines user’s FB Wall and
Profile
• Your News Feed remains the same
• Your older posts are now more easily
accessible

3. Do I Have to Use Timeline?
• Yes, it’s now a mandatory change
• It’s just another change/upgrade to FB
• Visually it’s difference
• Same things you had before
• More options than before

4. What It Does
• “Shows the story of
your life”
• Controlled by you
• Displayed in
reverse timeline
sequence

5. What Does It Look Like?
• A cross between a
“visual blog and
online scrapbook”
• Vertical
• Reverse chronology
• Allows you to note
which posts are
important to you

6. Biggest visual change: Cover photo

7. Cover Photos
• Image dimensions:
851 x 315
• Allowed:
– Branding
– Inspiring visually
– Creativity
• Not allowed:
– Call-to-actions
– Contact info
– URLs
– Like/Share

8. Tabs Are Now Apps
• No default landing tab
• Tabs are now apps
• 4 apps always on
display
• Up to 14 custom apps
on your Timeline
• Create custom
thumbnails
• Apps have unique URLs

10. Larger photos/postings

11. What Appears on Timeline?
• Status updates
• Photos
• Friendships made
• Job history
• Marital status
• Other profile
information

13. What It Doesn’t Do
• It will NOT
replace your
News Feed
page
• You will still
see your
friends’ posts
as you always
have

14. What About My Privacy?
• You control who sees
your posts and who
doesn’t
• Click the “Custom”
button to select
• Or enter your status as
usual
• You can still delete
posts
• Account Privacy is also
under your control

15. Timeline Pros
• You can edit who sees what on your Timeline
anytime (pre-Timeline material was public by
default)
• You can choose whether you want people to
be able to see your pre-Timeline posts (make
your choice soon)

16. Life Events/Milestones
• You can add life
events, current or
back-dated
• You can create
custom life events or
milestones in your
business

21. Back-dating
• You can back-date
photos, and they
will show up in
the appropriate
time of your life
(photo from 10
years ago goes
under 2002)

22. App Integration
• Outside apps can be integrated into your
Timeline (it’s optional)
• It can automatically post activities you do in
other apps
– Pinterest
– Yahoo News, Wall Street Journal (will post when
you view an article)
– Digg
– Music, entertainment, fitness, travel, etc.

24. More Timeline Pros
• More “About” space and direct link to your
website
• Cover photo adds flair to the once plain pages
• You can highlight items by clicking the
Highlight Star

25. Action Steps
Dive in!

26. Familiarize Yourself with Timeline

28. Find out how
people are
using
Timeline

36. Double Check Your Privacy
• Set your privacy
settings
– Arrow menu
– “Privacy
Settings”
– Customize your
settings

40. Action Steps for You
• Dive in
• Cover photo
• Life
Events/Mileston
es
• Update your
privacy

41. Resources
• “12 Things You Should Know About Facebook
Timeline” – Jill Duffy
• “Facebook Relaunches Timeline, Timeline
Apps” – Mark Hachman
• “New Facebook Pages with Timeline Design” –
Kristi Hines
• “15 Must Know Tips to Rock Your New
Facebook Timeline Business Page” – Pam
Moore