The document discusses the growing influence of design thinking in business. It provides examples of how designers approach problems differently than traditional business approaches by focusing on simplification, usability, and user experience. The document advocates applying design thinking principles to organizational structures and processes to better meet user needs.

1. When
last
Did
you
hear?
Saturday 25 August 12

2. Wow,
that’s
so
sexy!
I
simply
‘luvvv’
your
procurement
process!
Beyonce
Knowles,
Diva
Saturday 25 August 12

3. So
why
can’t
a
procurement
process
not
be
as
sexy
as
an
iPad?
Saturday 25 August 12

4. The
designer's
approach
to
looking
at
the
world,
is
increasingly
a6rac7ng
the
a6en7on
of
the
business
world...
Jonathan
Ives,
Apple’s
Head
of
Design
Saturday 25 August 12

5. Recently
some
Fortune
500
companies
have
created
the
post
of
Chief
Design
Officer
with
a
US$
400,000
p/a
price
tag.
Saturday 25 August 12

6. Case
studies:
#1:
The
ZAR10
million
POS
The
rubber
duck
soluXon.
Saturday 25 August 12

7. Case
studies:
#2:
The
rubber
duck
soluXon
h6p://blogs.fin24.com/ber7eduplessis/?s=rubber+duck
7
Saturday 25 August 12

8. ApplicaXon:
How
to
brief
your
IT
Department
for
a
video
conferencing
facility.
Saturday 25 August 12

9. #1:
What
is
the
most
expensive
system
you
can
offer
me?
#2:
What
is
the
absolute
cheapest
you
can
cobble
together?
9
Saturday 25 August 12

10. What
would
a
designer
ask?
#1:
What
is
the
bigger
picture
of
which
this
is
part?
(The
strategy
quesXon)
#2:
How
would
the
end-­‐user
go
about
using
this
step
by
step?
(Recipient’s
point
of
view)
#3:How
convenient
is
this
to
the
user?
(User
behaviour,
NOT
user
requirements).
Saturday 25 August 12

11. What
would
a
designer
ask?
#4:How
can
we
simplify
this?
#5:
Can
I
describe
the
structure
in
five
(5)
simple
sentences?
#6:
How
easy
is
it
to
damage?
#7:
How
easy
is
it
to
misuse?
(Is
it
clear
what
the
purpose
is?
How
are
user
interests
served?)
Saturday 25 August 12

12. What
would
a
designer
ask?
#8:
Is
the
detail
significant?
12
Saturday 25 August 12

13. What
would
a
designer
ask?
#9:
If
not
significant,
is
the
detail
entertaining
or
seducXve?
13
Saturday 25 August 12

14. What
would
a
designer
ask?
#10:
Has
it
got
sXckiness?
(a
special
feature
that
afracts)
#11:
Is
the
balance
between
big
picture
and
detail
appropriate
to
the
big
picture?
(How
sane
is
this?
Aren’t
you
ridiculous?
Is
this
fit
for
purpose
or
an
over
kill?).
Saturday 25 August 12

15. What
would
a
designer
ask?
#12:
Can
I
describe
the
experience
as
enjoyable?
#13:
Can
I
fall
in
love
with
it?
#14:
What
is
wasted?
In
design
as
much
as
in
business
“waste
not
want”
not
is
your
GPS.
Saturday 25 August 12

16. Le
Corbusier’s
Pessac
workers’
housing,
1924
You
may
design
as
you
like..
16
Saturday 25 August 12

17. BUT! Users
will
prevail..
17
Saturday 25 August 12

18. A
picture
of
our
organizaXons?
18
Saturday 25 August 12

19. Why
not
begin
here?
19
Saturday 25 August 12

20. “
Form
follows
use”
(vs
Bauhaus
Form
follows
func7on)
So
hfp://blogs.fin24.com/berXeduplessis/2011/02/10/
apples-­‐dirty-­‐lifle-­‐design-­‐secret/
20
Saturday 25 August 12