Mindshare North America examines media habits, consumer insights, and brand opportunities for the 2016 Summer Olympics in Rio.

1. of Olympics
viewers plan to
watch it on TV
plan to stream it
live on their PC/
desktop
WHEN IT COMES TO THE
OLYMPICS, TV IS STILL KING
88% 23%
71% of viewers prefer to
watch Olympics events live
58% of viewers (ages 18 – 34)
would watch on a VR headset
if they owned one
43% think they’ll want to
exercise more
18% of viewers think they’ll
consider booking a trip to Rio
OF PEOPLE SURVEYED PLAN TO WATCH. HERE’S WHAT THEY SAID:75%
WHY PEOPLE ARE WATCHING
51% watch the Olympics to
see a specific sport
think that Rio is a good
place to hold the Olympics
this year
VIEWING HABITS AND
SOCIAL MEDIA
of viewers give TV
Olympics events
their full attention56% (they don’t use their phones)
That goes to 66% for those with an HHI of $75K or higher
of viewers say
that if they miss
an event, the first
place they look for
results is on social
media
40%
For those ages 18 - 34:
After the Olympics:
53%
HOW BRANDS CAN GET INVOLVED
56% want
brands to provide
behind-the-
scenes content
on athletes and
teams during the
Olympics
45% want
brands to provide
access and tips
from Olympic
athletes on their
sport
Mindshare North America surveyed 1,034 people across the U.S. through The Pool, ages 18 and up, both
viewers and non-viewers. In this infographic, HHI refers to annual household income.
say social media
mentions of the
Olympics makes
them want to tune
in more
(Viewers with an HHI of
$75K or higher)
23%
LOCATION ISN’T EVERYTHING
29% watch because of
patriotic enthusiasm
INSIDE THE 2016 SUMMER OLYMPICS
INSIDE THE
2016 SUMMER OLYMPICS
WHAT BRANDS SHOULD KNOW ABOUT VIEWERS