1. INFECTIOUS
A round up of the latest communications news and ideas from around the world
MARCH 2011
Brought to you by

2. INTERACTIVE BILLBOARD
DISPENSES DOG FOOD
German petfood company GranataPet have developed a clever way to convince dog owners to
connect with their company using geolocation site Foursquare. Once a dog owner checks in on
Foursquare near one of the giant billboards, it dispenses a free snack for their dog. The billboard
isn’t too complicated either, as the checkins are sent to a server that’s connected to a box which
controls the dispenser.
Watch the video: http://ow.ly/4ptou

3. LYNX LAUNCH UK’S FIRST
INTERACTIVE AUGMENTED
REALITY BILLBOARD
CAMPAIGN
To celebrate the launch of Lynx Excite,
the latest fragrance that is “so
tempting even angels will fall,” Lynx
created the first augmented reality
campaign in the UK to run on large
format digital billboards at London’s
Victoria Train Station and Birmingham’s
Bullring Shopping Centre. “Angel
Ambush” features members of the
public on the billboard itself as virtual
angels interact with them.
To interact, members of the public
stood on a designated spot in front of
the screen where a camera captures
the scene and displays it on the digital
site. The participant then watches as
angels appear to plummet from the sky
landing right next to them in a cloud
of dust and debris before flirting with
them affectionately.
The innovative Unilever campaign was
created and conceived by Mindshare
Invention, produced by Grand Visual,
and planned and booked by Mindshare
and Kinetic.
Watch the video: http://ow.ly/4pBgY

4. KELLY BROOK EXCITES
FACEBOOK USERS
How would you like Kelly Brook on your
doorstep? Lynx have created a Facebook
app, featuring Kelly Brook as the Arch
Angel of the new Lynx Excite campaign.
By completing various tasks, users can
receive personalised content from Kelly,
which includes Kelly scrawling their name
in lipstick on her mirror and landing
on their street using thanks to Google
Streetview. The page has so far received
over 100k views and has an average
dwell time of 5 minutes.
Watch the video: http://ow.ly/4pB7F

5. NEED TO HIRE A CAR?
THERE’S AN APP FOR THAT
“DriveNow”is an mobile based car
sharing system from BMW that will
launch next month in Munich, and
worldwide in the near future. The
aim of the project is to connect
commuters with BMW vehicles in a
hassle free manner.
Cars can be located and reserved
in real-time on any web browsing
device. Parking within the
designated city is free, fuel is
included as is insurance and billing
is by the minute.
Check our the website:
http://ow.ly/4qsjH

6. DIESEL ISLAND - LAND OF
THE STUPID & HOME OF
THE BRAVE
Diesel, have decided that they
now need their own country.
Apparently unhappy with the
rest of the world, they have
decided what people really
need is a country where they
can vote on the laws and on the
national holidays. The country
lives through Facebook and a
brand site.
Take a trip to Diesel Island:
http://ow.ly/4pBn6

7. DERELICT HOUSE
BECOMES ART
SENSATION
Candy Chang is a public installation artist,
designer and urban planner. She turned the
side of an abandoned house in her
neighbourhood into a giant chalkboard that
residents could write on and remember what
is important to them. Before I Die transforms
neglected spaces into constructive ones and
Candy hopes it will allow others to learn from
the hopes and aspirations of the people around
us.
Check out her blog: http://ow.ly/4qngN

8. “UNBOTTLE YOURSELF”
WITH CARLSBERG
Carlsberg asks “Is it possible to unbottle
the courage that brews in all of us?”.
Their latest campaign ‘Unbottle Yourself’
which runs from the 5th - 17th April in
Sweden hopes to inject a bit of silliness
into what they describe as a “stoic and
sensible nation”. To get involved Swede’s
must download the special ‘Unbottle
Yourself’ app and successfully perform
a series of missions. The 500 missions
range from ‘speaking with a slight
German accent all day’ to ’wearing a
helmet to the gym’ and an easy shake of
the app reveals a new mission.
A range of daily prizes are up for grabs
where players can get their hands on
Rosklide Festival tickets, Spotify premium
subscriptions, iPads and travel vouchers.
The top ten participants will be entered
into a grand prize competition where one
lucky individual will win an all expenses
party of a lifetime in Hong Kong.
Watch the video: http://ow.ly/4pszz

9. THE GREATEST MOVIE
EVER SOLD
Morgan Spurlock is at it again, and this time he has swapped cheeseburgers for
brand logos. His latest film looks into the ever popular product placement (did you
know that 9 brands featured in Lady Gaga’s Telephone video?) and then delves
into something very close to Mindshare’s heart, ‘branded content’. Whilst he never
truly reveals his cards on the subject, he manages to raise valid points both for
and against a brands place in content. And of course the film was entirely
funded by brands.
Watch the trailer: http://ow.ly/4ptlb

10. THE ESCAPE MACHINE
Voyages SNCF are a French travel
company, and rather than just promoting
themselves in traditional ways, they’ve
opted for something a little more
“avant-garde”. Big black cubes wait for
people to approach and then they ask
where in the world they would like to
travel to. A red button appears. Then
things go a bit crazy. For this one you
really really need to watch the video.
Watch the video: http://ow.ly/4pBZ3
Don’t forget everything featured is available online at: http://infectious-online.com