Director of Sales Enablement discusses the secret behind the sales enablement success at Symantec and BlueCoat

1. Sales Enablement Success at Symantec
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2. Allow Me to Introduce Myself
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• Director, Global Sales Enablement & Product
Evaluations at Symantec
• Responsible for Global Sales Enablement
functions that include field sales, inside sales
and partnership programs
• Lead Symantec’s Enterprise Product
Evaluations program
• Previously held enablement and operational roles at
Blue Coat, helping to drive successful onboarding
and sales programs

3. Agenda for Today
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• How BlueCoat leveraged MindTickle as we grew our sales team
• The importance of sales enablement during Symantec’s acquisition of Blue Coat
• How Symantec uses MindTickle
• Why data driven sales enablement is important for maximizing sales effectiveness

4. Symantec | At a Glance
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175M endpoints
under protection
9 SOCs threat
response centers
3500+
R&D engineers
350,000+
customers worldwide
$5B annual
revenue
2100+ patents

5. Symantec | Sales Enablement’s Role
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We Empower Sales
Teams to Be Successful
We Drive Enablement –
Not Just Training
Our Team Structure &
Partnership Ecosystem
are Instrumental
We Believe in the
Power of Proper
Onboarding

6. How BlueCoat Leveraged MindTickle
As We Grew Our Sales Team
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7. Growing Blue Coat’s Sales Team with MindTickle
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8. The Importance of Sales Enablement
During Symantec’s Acquisition of Blue Coat
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9. Sales Enablement Amidst the Acquisition
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Audience Clarity
& Targeting Was
Difficult
Two Sales
Forces Trying
to Ramp Up
Everybody Had
Something to
Communicate
SFDC x 2

10. How Symantec is Using MindTickle
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11. How Symantec is Using MindTickle
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Onboarding Quick Updates Coaching Surveys & Feedback

12. Why Data Driven Sales Enablement is
Important for Maximizing Sales
Effectiveness
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13. Using Analytics to Refine Our Approach
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14. Using Data to Maximize Sales Effectiveness
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15. @mindtickle #MTWEBINAR
A Purpose Built Platform that Powers End to End Sales Readiness
Trusted by the best sales teams:
Couchbase, AppDynamics, Nutanix, Cloudera, Fuze, MuleSoft, Forescout, Symantec, and more!

16. Questions?
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17. Where to find more Sales Enablement Best Practices?
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To learn best practices from leading sales enablement teams checkout www.mindtickle.com
Learn more about onboarding,
coaching, training and
certifications from our
knowledge center.
Listen to sales enablement
professionals sharing best
practices and solutions to
common enablement
challenges.
Watch sales and sales
enablement leaders sharing
growth hacks and tips from
personal experiences in hyper
growth organizations
Ebooks and
Whitepapers
Sales
Excellence
Podcast
Live and
On-Demand
Webinars

18. @mindtickle #MTWEBINAR
Thank
You!