1. City Legacy App

2. Mobile Revolution
Smartphone sales overtook PC sales in 2011 (2 years earlier than expected)
In two years time, tablet sales will be bigger than PC sales
52% of UK mobile phone users have a smartphone
More than 1/3 of internet usage is from a mobile phone
Mothers day – 50% of all online sales came from mobile devices
49% of all Paddy Power bets made from mobile devices
38% of UK tablet owners spend more time on their tablet than watching TV
53% of people in the UK are ‘dual screening’ (using phone whilst watching TV
for example)

3. Why An App?
Personal
Immediate
Portable
Comprehensive
Accessible
Interactive

4. Magazine Style App
Fully Branded
Magazine Style View
Regular Issues / Updates
Visual
Exciting Communication Tool
Social Media Integration
Analytics

5. Magazine Style App
A Reading Environment
Develop a Strong Narrative
Spotlight on key areas
Develop Brand
Social Media Integration
Develop Corporate Profile

6. Logos

13. Magazine Style App
Living in the New East End
Sustainability
Deliver Key Corporate Messages
Consortium Partners
Introduce the Team
Sales & Marketing

15. App Content Plan
Update Content for each new Issue
Maintain News Bites In Between Issues
New Issue Every Quarter or More Frequently
East End Living
Sustainability
Interviews
Homes Spotlight
Testimonials

16. Next Steps
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