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Why
there are

“Simplicity is the
ultimate sophistication.”
Leonardo da Vinci

e-books?





A brief illustrated story which tells why textbooks are now in electronic media.
A exciting testimony of a boy who met a library for the first time and says why books are important for life.
Some modern and attractive interfaces to find and read e-books.
Library software companies must see these examples and provide interfaces like these for libraries users urgently!

by Michelângelo Mazzardo Marques Viana
Systems Librarian CRB-10/1306
mviana.br@gmail.com

Porto Alegre - Rio Grande do Sul - Brazil

© Sept. 2013
How fast technology changes?
Writing

Codex

4,300 years

Movable type

1,150 years

Internet

524 years

Search
Tools

19 years

Google's
algorithmic
relevance
ranking

7 years

DARNTON, Robert.
The Case for Books: Past, Present, and Future:
New York: Public Affairs, 2009.
256 pages.
HOW FAST TECHNOLOGY CHANGES?
Robert Darnton said: “…the pace of change seems breathtaking: from writing to the codex, 4,300 years; from the codex to movable type, 1,150
years; from movable type to the Internet, 524 years; from the Internet to search engines, nineteen years; from search engines to Google’s
algorithmic relevance ranking, seven years; and who knows what is just around the corner or coming out the pipeline?”
Once upon a time,
a long time ago...
1) At the beginning of the times, caveman started having ideas, see events, perform feats.
2) These ideas occupied his head and soon became knowledge, able to change his life, and found that it was
important to disseminate it to others.
3) Without knowing the best way to do it, he began to transmit it orally.
4) But over the time, the knowledge was fading in the memory, and disappearing, got lost.
5) Then someone had the idea to start registering it on cave walls, so others could see what he thought in
the years that followed.
6) Many people came from far away to enjoy his work, and got amazed with the ideas that he shared.
7) Then someone had the idea of ​removing a piece of the wall to transport it...
8) And so was created the first book.
9) But it was not easy to take the knowledge from one side to the other... Stone has always been a very
heavy and weak support.
10) Then man tried other support: from the stalk of reed, the Egyptians created the papyrus, which was
released, "liberated" from the plant (in latin libere) resulting in the word LIBRO/LIVRO.
From the same concept arose the word BOOK, from “block of wood”.
11) The people of ancient Egypt then decided to keep all papyri in a large building.
Thus arose the Library, and the most modern technology to organize and disseminate knowledge:
We, librarians.
12) Also from the skin of the sheep, the Greeks created the parchment. Its pages, sewn and protected by a
cover made of wood originated the codex, which was very popular in Rome.
13) At the same time, the first booksellers emerged, in Ancient Rome. Romans saw that selling books was a
lucrative business.
14) The business prospered, but it was a dark time… for the poor sheeps, and they did’nt like it.
15) Some time after, a group of Arabs decided to make a journey to find a substitute for the skin of the
sheep. They traveled to a distant land, where a man offered to them a substitute material, with guaranteed
delivery on any continent at reduced prices (Made in China).
16) Thus was born the PAPER! Much lighter and able to keep knowledge recorded for years.
17) In essence, the PAPER is the most durable knowledge vehicle ever invented.
18) From this time on, knowledge began to be spread, but the process of handwritten meant that its
production was very slow.
19) There was a group of monks who tried to help, but there were few monks, and much work.
20) Then a man, seeing that his coffee cup spotted a piece of paper, had the idea to paint letters made of
metal and press them against the paper to print texts. So Gutenberg invented the press.
21) Diffusion of knowledge grew quickly and distributors of books appeared!
22) Authors now were able to reach more people! Many began to copy the books, but then came the lawyer
and created the copyright!
23) Many years have passed, the press has improved its methods and each time more man can share
knowledge, with the help of libraries and librarians to categorize, describe, index and give access to all kind
of books.
24) Libraries also realized that they could not continue using paper cards to describe this huge amount of
books that appeared…
25) But with the invention of the computer, libraries realized that they could adopt it to control the
acquisition, description and circulation of the books.
And then many software companies created library automation systems, to handle all these processes!
26) The production of printed books was growing, but one day one of the printers broke and someone had
the idea to save the file with the layout of the full text in a machine-readable format for delivering it to the
reader. Thus was born the electronic book! First in CD-ROMs, then on files and today over the Internet!
27) With the creation of the Internet, files of books began to be spread from one continent to another.
Thousands of new publishers and distributors have emerged. But started getting hard to know how to find
the full text of a book that was described in a catalog…
AND HERE WE ARE.
THERE ARE A LOT OF E-BOOKS AVAILABLE FOR LIBRAY USERS, HUNDRED OF THOUSANDS OF E-BOOKS.
BUT UNFORTUNATELY MOST OF LIBRARIES DO NOT HAVE INTERFACE GOOD ENOUGH TO ALLOW LIBRARY
USERS FIND AND ORGANIZE THESE E-BOOKS.
Periodicals show
Immediate results, from new and original research.

while
Books have
Accumulated and recognized information, concepts,
conclusions, teaching methods, useful for both new
discoveries as to solidify knowledge.

Books are present in the nature of
educational goals.

Books are essential for the acquisition
and development of learning at all levels
of the cognitive process.
Qual o impacto do uso de livros para pesquisas científicas?
Elsevier News América Latina, n. 19, abr. 2013.
http://www.americalatina.elsevier.com/sul/elseviernews/19/pt/4.pdf

BOOKS ARE IMPORTANT…
Loretto and the Library: I love old books
http://www.youtube.com/watch?v=tfsfaVHjxZM

…BUT LETS HEAR WHAT LORETTO CASAROTI, A YOUNG BRAZILIAN BOY THINKS ABOUT BOOKS.
Image from www.universitybusiness.com

THERE ARE MANY TOOLS TO FIND E-BOOKS, SOME COMERCIAL AND SOME ACADEMIC.
THESE ARE THE INTERFACES FROM APPLE© IBOOKS©.
THERE ARE MANY TOOLS TO FIND E-BOOKS, SOME COMERCIAL AND SOME ACADEMIC.
THIS IS THE INTERFACE FROM APPLE© ITUNES© (PC / MAC).
THERE ARE MANY TOOLS TO FIND E-BOOKS, SOME COMERCIAL AND SOME ACADEMIC.
THIS IS THE INTERFACE FROM GOOGLE© PLAY© (WEB).
THERE ARE MANY TOOLS TO FIND E-BOOKS, SOME COMERCIAL AND SOME ACADEMIC.
THIS IS THE INTERFACE FROM SCRIBD© BOOK SEARCH (WEB).
THERE ARE MANY TOOLS TO FIND E-BOOKS, SOME COMERCIAL AND SOME ACADEMIC.
THIS IS THE INTERFACE FROM SOC.IO© EREADER (ANDROID© DEVICES).
THERE ARE MANY TOOLS TO FIND E-BOOKS, SOME COMERCIAL AND SOME ACADEMIC.
THIS IS THE INTERFACE FROM THE DIRECT OF OPEN ACCESS BOOKS (DOAB)© (WEB).
THERE ARE MANY TOOLS TO FIND E-BOOKS, SOME COMERCIAL AND SOME ACADEMIC.
THIS IS THE INTERFACE FROM EBRARY© (WEB).
THERE ARE MANY TOOLS TO FIND E-BOOKS, SOME COMERCIAL AND SOME ACADEMIC.
THIS IS THE INTERFACE FROM SCIELO© BOOKS (WEB).
THERE ARE MANY TOOLS TO FIND E-BOOKS, SOME COMERCIAL AND SOME ACADEMIC.
THIS IS THE INTERFACE FROM OECD© ILIBRARY© (WEB).
THERE ARE MANY TOOLS TO FIND E-BOOKS, SOME COMERCIAL AND SOME ACADEMIC.
THIS IS THE INTERFACE FROM E-VOLUTION© FROM ELSEVIER© (WEB).
THERE ARE MANY TOOLS TO FIND E-BOOKS, SOME COMERCIAL AND SOME ACADEMIC.
THIS IS THE INTERFACE FROM BIBLIOTECA VIRTUAL (BV)© FROM PEARSON©, BRAZIL (WEB).
AND ALSO THERE ARE SOME PROVIDERS OF DATA TO ENRICH BIBLIOGRAPHIC RECORDS.
THROUGH SERVICES LIKE THESE, LIBRARIES CAN BRING MORE METADATA TO PRINT AND E-BOOKS, AS:
REVIEWS, TABLE OF CONTENTS, AUTHOR BIOGRAPHY, COVER IMAGE, SUMMARY...
What is the most suitable for e-book search engines
(especially for library systems):


Pre-enrich e-book records with all possible metadata: author,
title, summary, TOC, reviews, words from the fulltext (Google
does this!)…



Translate the harvested terms into the language of the user
and index all terms to allow search and browse: the original,
the enriched and the translated. That would be ideal!



Offer "award winning" touch screen interfaces to search,
browse and read e-books, using responsive design, ready for
all devices: desktop, tablets, smartphones… and APPs for
diversified operating systems and platforms.
Thank You!
Drawings

by CIRO MOTA (2013)
facebook.com/ciroargus

Loretto e a Biblioteca:
“Eu amo livros velhos”

by MARCIA CARINI (2012)

http://www.youtube.com/watch?v=tfsfaVHjxZM

iPad and iPhone photographs
Shelves photographs
Presentation
by Michelângelo Mazzardo Marques Viana
Systems Librarian CRB-10/1306
mviana.br@gmail.com

Porto Alegre - Rio Grande do Sul - Brazil

by universitybusiness.com
by PUCRS – Central Library (2013)
Michelângelo Viana (Sept. 2013)

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Why there are ebooks (Porque existem e-books)?

  • 1. Why there are “Simplicity is the ultimate sophistication.” Leonardo da Vinci e-books?     A brief illustrated story which tells why textbooks are now in electronic media. A exciting testimony of a boy who met a library for the first time and says why books are important for life. Some modern and attractive interfaces to find and read e-books. Library software companies must see these examples and provide interfaces like these for libraries users urgently! by Michelângelo Mazzardo Marques Viana Systems Librarian CRB-10/1306 mviana.br@gmail.com Porto Alegre - Rio Grande do Sul - Brazil © Sept. 2013
  • 2. How fast technology changes? Writing Codex 4,300 years Movable type 1,150 years Internet 524 years Search Tools 19 years Google's algorithmic relevance ranking 7 years DARNTON, Robert. The Case for Books: Past, Present, and Future: New York: Public Affairs, 2009. 256 pages. HOW FAST TECHNOLOGY CHANGES? Robert Darnton said: “…the pace of change seems breathtaking: from writing to the codex, 4,300 years; from the codex to movable type, 1,150 years; from movable type to the Internet, 524 years; from the Internet to search engines, nineteen years; from search engines to Google’s algorithmic relevance ranking, seven years; and who knows what is just around the corner or coming out the pipeline?”
  • 3. Once upon a time, a long time ago...
  • 4. 1) At the beginning of the times, caveman started having ideas, see events, perform feats.
  • 5. 2) These ideas occupied his head and soon became knowledge, able to change his life, and found that it was important to disseminate it to others.
  • 6. 3) Without knowing the best way to do it, he began to transmit it orally.
  • 7. 4) But over the time, the knowledge was fading in the memory, and disappearing, got lost.
  • 8. 5) Then someone had the idea to start registering it on cave walls, so others could see what he thought in the years that followed.
  • 9. 6) Many people came from far away to enjoy his work, and got amazed with the ideas that he shared.
  • 10. 7) Then someone had the idea of ​removing a piece of the wall to transport it...
  • 11. 8) And so was created the first book.
  • 12. 9) But it was not easy to take the knowledge from one side to the other... Stone has always been a very heavy and weak support.
  • 13. 10) Then man tried other support: from the stalk of reed, the Egyptians created the papyrus, which was released, "liberated" from the plant (in latin libere) resulting in the word LIBRO/LIVRO. From the same concept arose the word BOOK, from “block of wood”.
  • 14. 11) The people of ancient Egypt then decided to keep all papyri in a large building. Thus arose the Library, and the most modern technology to organize and disseminate knowledge: We, librarians.
  • 15. 12) Also from the skin of the sheep, the Greeks created the parchment. Its pages, sewn and protected by a cover made of wood originated the codex, which was very popular in Rome.
  • 16. 13) At the same time, the first booksellers emerged, in Ancient Rome. Romans saw that selling books was a lucrative business. 14) The business prospered, but it was a dark time… for the poor sheeps, and they did’nt like it.
  • 17. 15) Some time after, a group of Arabs decided to make a journey to find a substitute for the skin of the sheep. They traveled to a distant land, where a man offered to them a substitute material, with guaranteed delivery on any continent at reduced prices (Made in China).
  • 18. 16) Thus was born the PAPER! Much lighter and able to keep knowledge recorded for years.
  • 19. 17) In essence, the PAPER is the most durable knowledge vehicle ever invented.
  • 20. 18) From this time on, knowledge began to be spread, but the process of handwritten meant that its production was very slow.
  • 21. 19) There was a group of monks who tried to help, but there were few monks, and much work.
  • 22. 20) Then a man, seeing that his coffee cup spotted a piece of paper, had the idea to paint letters made of metal and press them against the paper to print texts. So Gutenberg invented the press.
  • 23. 21) Diffusion of knowledge grew quickly and distributors of books appeared!
  • 24. 22) Authors now were able to reach more people! Many began to copy the books, but then came the lawyer and created the copyright!
  • 25. 23) Many years have passed, the press has improved its methods and each time more man can share knowledge, with the help of libraries and librarians to categorize, describe, index and give access to all kind of books.
  • 26. 24) Libraries also realized that they could not continue using paper cards to describe this huge amount of books that appeared…
  • 27. 25) But with the invention of the computer, libraries realized that they could adopt it to control the acquisition, description and circulation of the books. And then many software companies created library automation systems, to handle all these processes!
  • 28. 26) The production of printed books was growing, but one day one of the printers broke and someone had the idea to save the file with the layout of the full text in a machine-readable format for delivering it to the reader. Thus was born the electronic book! First in CD-ROMs, then on files and today over the Internet!
  • 29. 27) With the creation of the Internet, files of books began to be spread from one continent to another. Thousands of new publishers and distributors have emerged. But started getting hard to know how to find the full text of a book that was described in a catalog…
  • 30. AND HERE WE ARE. THERE ARE A LOT OF E-BOOKS AVAILABLE FOR LIBRAY USERS, HUNDRED OF THOUSANDS OF E-BOOKS. BUT UNFORTUNATELY MOST OF LIBRARIES DO NOT HAVE INTERFACE GOOD ENOUGH TO ALLOW LIBRARY USERS FIND AND ORGANIZE THESE E-BOOKS.
  • 31. Periodicals show Immediate results, from new and original research. while Books have Accumulated and recognized information, concepts, conclusions, teaching methods, useful for both new discoveries as to solidify knowledge. Books are present in the nature of educational goals. Books are essential for the acquisition and development of learning at all levels of the cognitive process. Qual o impacto do uso de livros para pesquisas científicas? Elsevier News América Latina, n. 19, abr. 2013. http://www.americalatina.elsevier.com/sul/elseviernews/19/pt/4.pdf BOOKS ARE IMPORTANT…
  • 32. Loretto and the Library: I love old books http://www.youtube.com/watch?v=tfsfaVHjxZM …BUT LETS HEAR WHAT LORETTO CASAROTI, A YOUNG BRAZILIAN BOY THINKS ABOUT BOOKS.
  • 33. Image from www.universitybusiness.com THERE ARE MANY TOOLS TO FIND E-BOOKS, SOME COMERCIAL AND SOME ACADEMIC. THESE ARE THE INTERFACES FROM APPLE© IBOOKS©.
  • 34. THERE ARE MANY TOOLS TO FIND E-BOOKS, SOME COMERCIAL AND SOME ACADEMIC. THIS IS THE INTERFACE FROM APPLE© ITUNES© (PC / MAC).
  • 35. THERE ARE MANY TOOLS TO FIND E-BOOKS, SOME COMERCIAL AND SOME ACADEMIC. THIS IS THE INTERFACE FROM GOOGLE© PLAY© (WEB).
  • 36. THERE ARE MANY TOOLS TO FIND E-BOOKS, SOME COMERCIAL AND SOME ACADEMIC. THIS IS THE INTERFACE FROM SCRIBD© BOOK SEARCH (WEB).
  • 37. THERE ARE MANY TOOLS TO FIND E-BOOKS, SOME COMERCIAL AND SOME ACADEMIC. THIS IS THE INTERFACE FROM SOC.IO© EREADER (ANDROID© DEVICES).
  • 38. THERE ARE MANY TOOLS TO FIND E-BOOKS, SOME COMERCIAL AND SOME ACADEMIC. THIS IS THE INTERFACE FROM THE DIRECT OF OPEN ACCESS BOOKS (DOAB)© (WEB).
  • 39. THERE ARE MANY TOOLS TO FIND E-BOOKS, SOME COMERCIAL AND SOME ACADEMIC. THIS IS THE INTERFACE FROM EBRARY© (WEB).
  • 40. THERE ARE MANY TOOLS TO FIND E-BOOKS, SOME COMERCIAL AND SOME ACADEMIC. THIS IS THE INTERFACE FROM SCIELO© BOOKS (WEB).
  • 41. THERE ARE MANY TOOLS TO FIND E-BOOKS, SOME COMERCIAL AND SOME ACADEMIC. THIS IS THE INTERFACE FROM OECD© ILIBRARY© (WEB).
  • 42. THERE ARE MANY TOOLS TO FIND E-BOOKS, SOME COMERCIAL AND SOME ACADEMIC. THIS IS THE INTERFACE FROM E-VOLUTION© FROM ELSEVIER© (WEB).
  • 43. THERE ARE MANY TOOLS TO FIND E-BOOKS, SOME COMERCIAL AND SOME ACADEMIC. THIS IS THE INTERFACE FROM BIBLIOTECA VIRTUAL (BV)© FROM PEARSON©, BRAZIL (WEB).
  • 44. AND ALSO THERE ARE SOME PROVIDERS OF DATA TO ENRICH BIBLIOGRAPHIC RECORDS. THROUGH SERVICES LIKE THESE, LIBRARIES CAN BRING MORE METADATA TO PRINT AND E-BOOKS, AS: REVIEWS, TABLE OF CONTENTS, AUTHOR BIOGRAPHY, COVER IMAGE, SUMMARY...
  • 45. What is the most suitable for e-book search engines (especially for library systems):  Pre-enrich e-book records with all possible metadata: author, title, summary, TOC, reviews, words from the fulltext (Google does this!)…  Translate the harvested terms into the language of the user and index all terms to allow search and browse: the original, the enriched and the translated. That would be ideal!  Offer "award winning" touch screen interfaces to search, browse and read e-books, using responsive design, ready for all devices: desktop, tablets, smartphones… and APPs for diversified operating systems and platforms.
  • 46. Thank You! Drawings by CIRO MOTA (2013) facebook.com/ciroargus Loretto e a Biblioteca: “Eu amo livros velhos” by MARCIA CARINI (2012) http://www.youtube.com/watch?v=tfsfaVHjxZM iPad and iPhone photographs Shelves photographs Presentation by Michelângelo Mazzardo Marques Viana Systems Librarian CRB-10/1306 mviana.br@gmail.com Porto Alegre - Rio Grande do Sul - Brazil by universitybusiness.com by PUCRS – Central Library (2013) Michelângelo Viana (Sept. 2013)