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FOREIGN
INVESTMENT
IN THE
BARCELONA
AREA
FOREIGN
INVESTMENT
IN THE
BARCELONA
AREA
Index

                                                                                                                10   Introduction




                                                                                                                14   Executive summary


Published by:
Barcelona City Council
Area of Economy, Enterprise and Employment
Llacuna 162, 08018 Barcelona
                                                                                                                20   Quantitative analysis			
                                                                                                                     			
www.bcn.cat/barcelonabusiness

Study produced by:



                                                                                                                34   Qualitative analysis		
                                                                                                                     	
Research team:
Esteve Mogas and Jordi Pascual (ESADE)
With the support of Janina Pellegrini and Begoña Gómez (Observatory of Spanish Multinational Companies, OEME)

Academic supervision:
Pere Puig, Professor in the Department of Economics at ESADE
                                                                                                                50   Recommendations				
                                                                                                                     			
Xavier Mendoza, Associate Professor in the Business Policy Department at ESADE and Director of the OEME

Written by:
Esteve Mogas, Jordi Pascual and Xavier Mendoza

Translation:
Chris Lloyd
                                                                                                                54   Appendix: Study methodology

Coordination:
Area of Economy, Enterprise and Employment



                                                                                                                60
Design and layout:
Berta Hernández                                                                                                      Bibliography					
Printed by:                                                                                                          			
Gam Digital

Legal Deposit:


                                                                                                                60
B-15993-2012

April 2012
                                                                                                                     Acknowledgements
6                                                                                                                           FOREIGN INVESTMENT IN THE BARCELONA AREA                                                                                 7




We in the municipal government firmly believe that             Securing new activity from outside and retaining existing    Barcelona and its surrounding area have traditionally           The city has to enhance its ability to attract talent and
Barcelona generates confidence. Above and beyond its           investment will help us overcome the crisis and create       been an attractive setting for foreign investment. Since        the best managers and professionals, who are, in short,
quality of life as a factor in attracting professionals and    new opportunities. One of the key priorities for Barcelona   the late nineteenth century, numerous foreign-owned             ultimately responsible for improving the productivity of
companies from around the world, it is a city that has the     City Council is economic recovery and job creation.          companies chose our region to set up their new facto-           their companies, and foreign entrepreneurs who gener-
right environment for innovation and creativity as well        To achieve this, it is essential that our city becomes an    ries. This era is outstanding for the industrial investment     ate wealth. We need to prioritise efforts and focus on the
as major factors that afford it exceptional added value,       international benchmark in strategic and future areas,       from French, German, British, Swiss and Belgian compa-          sectors with the greatest scope and potential.
such as the presence of universities, leading business         projecting a powerful image as a global metropolis and       nies, and later on, American companies. These pioneer-
schools, top level research centres and highly dynamic         favouring foreign investment and the attraction of eco-      ing firms, some of which are still active and here among        This study is part of the Barcelona Growth initiative.
business clusters.                                             nomic activity to the full.                                  us today, contributed to Barcelona becoming known as            Led by the City Council but based on the joint work of
                                                                                                                            the Catalan Manchester thanks to its industrial activity.       the leading economic and social agents in the city, the
As the economic capital of the Mediterranean, it is also                                                                                                                                    initiative aims to guarantee the conditions for economic
one of the leading metropolitan areas in Europe. Its di-       Xavier Trias                                                 This trend has been changing for some decades now, at           growth by seeking practical measures in order to resume
verse productive structure features strategic sectors with     Mayor of Barcelona                                           the same pace as the very productive structure of the           growth and the creation of employment and wealth.
a high added value and great potential for future growth,                                                                   city. These days, large-scale industrial complexes have
such as information and communication technologies,                                                                         given way to investment geared primarily towards the            Barcelona has to adopt a proactive attitude to become
biotechnology, energy, media, design and higher educa-                                                                      advanced tertiary sector and new emerging sectors with          the true Mediterranean business capital, one that pro-
tion, to name just a few.                                                                                                   high rates of innovation and strong growth.                     motes investment and economic activity.

Barcelona has also made a commitment to improving                                                                           However, the changes in the world scenario, with the
and developing its digital infrastructures and applying                                                                     appearance of new emerging markets and the present              Sònia Recasens
urban innovation technology and economy, to more                                                                            economic and financial crisis being experienced by some         Deputy Mayor for Economy, Enterprise and Employment
sustainable and efficient city management, to improving                                                                     developed markets, are affecting international invest-
people’s quality of life and to making the city more com-                                                                   ment flows. In light of these new challenges, we need to
petitive for its businesses. The aim is to make Barcelona                                                                   apply new focuses and develop policies to continue both
a benchmark as a smart city and the ideal city in which                                                                     to secure new activity from outside and to ensure the
to start up and develop a business.                                                                                         loyalty of existing activity.

This way, we will consolidate and enhance our prestig-                                                                      And this is precisely one of the aims of this study: to offer
ious international brand and image, which is a huge                                                                         guidelines and useful recommendations for designing
asset in attracting investment and securing new busi-                                                                       the specific actions to promote, attract and retain inter-
nesses. Our city has traditionally been the gateway for                                                                     national investment. Of the over 5,100 foreign-owned
foreign investment, and today Barcelona is one of the                                                                       companies in Catalonia, the majority are concentrated
world’s ten leading metropolises for inward foreign                                                                         in the Barcelona area. This is why we want this number
investment projects and one of the top ten most attrac-                                                                     both to be consolidated through promoting reinvest-
tive cities globally for locating or starting up a business,                                                                ment and the creation of new business lines and to be
according to the recent Global Cities Investment Monitor                                                                    increased through securing new companies.
by the KPMG firm of consultants.
8                                                                                                                            FOREIGN INVESTMENT IN THE BARCELONA AREA   9




I have the great pleasure of introducing the study en-        I would like to highlight a particularly relevant feature of
titled Foreign Investment in the Barcelona Area, which        this study. Its conclusions are founded not only on the
has been drafted by a team of researchers from ESADE          analysis of the most recent statistical data, but also, and
and commissioned by the Area of Economy, Enterprise           especially, on extensive field work that has enabled the
and Employment.                                               authors to receive the highly valuable contributions of a
                                                              far-ranging group of managers from foreign companies
The starting point of the study is the realisation that we    established in the Barcelona area and of experts directly
are facing a new international scenario with significant      connected with advice on, and securing of foreign invest-
implications for companies and countries worldwide.           ment operations in this region.

The fragile state of the most developed economies,            The experts and managers consulted in the study agreed
the result of the global financial crisis that burst in the   in stressing the potential of the Barcelona area to con-
summer of 2007 and the subsequent crisis in the euro-         tinue to attract foreign investment over the coming years.
zone, is in strong contrast with the rise of the emerging     My wish and that of the authors is for this study to be a
economies. We are witnessing a profound change in the         useful contribution to all the public and private agents
world economy and geopolitics, the direct consequence         involved in turning this potential into a reality.
of the economic globalisation processes started over two
decades ago. The world’s economic centre of gravity is
steadily shifting from the developed countries towards        Alfons Sauquet
the large emerging economies. A very significant piece        Dean of ESADE Business School
of data with regard to this is that 2010 saw the first time
that the developing countries attracted more than 50%
of foreign direct investment (FDI) flows worldwide.

This new international scenario poses a major challenge
to the developed countries, who are now forced to recon-
sider a number of important issues, including the policies
for attracting and securing foreign investment.

In this sense, the aims of this study are to present the
current state of foreign investment in the Barcelona
area and Catalonia, identify the challenges and princi-
pal future opportunities as regards attracting foreign
investment, and draw up a series of recommendations
regarding the policies for attracting and securing foreign
investment.
Introduction
12                                                                                                                           FOREIGN INVESTMENT IN THE BARCELONA AREA                                                                                                    13




Objectives                                                      Structure                                                    Definitions
                                                                                                                             and scope
Catalonia, and the Barcelona area in particular, boasts         The report is organised in four main sections:               The usual name of foreign direct investment or FDI is                               With regard to its geographical scope, the study focuses
a long tradition of attracting foreign investment, which                                                                     used to include the following phenomena:                                            on foreign direct investment in the Barcelona area and
has become a major driving force both in terms of the           By way of introduction, the first section presents the                                                                                           Catalonia. The analysis of quantitative data looks at the
growth of the Catalan economy and of the improvement            objectives and scope of the study and sets out the struc-    Investment flows whereby a foreign investor acquires at                             evolution of FDI in the world, in Spain and in Catalonia.
of its competitiveness. For this reason, it is of interest to   ture of the report.                                          least 10% of the capital of a local company (it is consid-                          As regards the qualitative study, this has been focused
analyse the evolution of this type of investment regularly,                                                                  ered that an ability to influence the company manage-                               exclusively on the Barcelona metropolitan area, taking
including the main obstacles and motivators that affect         The second section presents the results of the quanti-       ment is ensured if the share is less than 50% and an                                this to be the city of Barcelona and its catchment area,
these flows.                                                    tative analysis, describing the main figures relating to     ability to control if the share is more than 50%).                                  comprising seven counties (Alt Penedès, Baix Llobregat,
                                                                foreign direct investment (FDI) and its evolution over                                                                                           Barcelonès, Garraf, Maresme, Vallès Occidental and
The main aim of this study is to draw some specific             time. The decision was taken to describe the situation of    Investment flows whereby a foreign investor incorporates                            Vallès Oriental).
conclusions regarding the present state of inward invest-       FDI in the world and in Spain, to then go on to focus on     new companies with a trading activity or carries out a
ment in Catalonia, especially the Barcelona area, and           the Barcelona area.                                          capital enlargement of its own subsidiaries.
about the challenges and opportunities that are faced
through analysis of the latest data and the evaluations         The third section presents the results of the qualitative    By contrast, this concept does not include loans between
made by the experts and entrepreneurs playing a central         analysis, Grouped in eight large subject areas, it ana-      the parent company and its subsidiaries or investment in
role.                                                           lyses the main conclusions drawn from the interaction        property.
                                                                with managers and experts linked with foreign direct
The study seeks to look into the impact of the crisis on        investment in Barcelona.                                     It is usual to regard FDI in greenfield projects as the most
foreign direct investment (FDI) flows and into the foreign                                                                   reliable indicator in estimating the impact of foreign
companies established in the Barcelona area and Cata-           In the fourth section, the research team draws up a          investment on GDP in a given geographical area. The
lonia, and to identify future trends in terms of attracting     series of recommendations based on the analysis of the       reason is that mergers and acquisitions, in themselves,
FDI.                                                            statistical data and the principal contributions gathered    do not entail the automatic generation of additional eco-
                                                                in the field work.                                           nomic activity whereas a new production start-up does
                                                                                                                             generate new activity in the region.
                                                                The report is accompanied by an executive summary
                                                                that seeks to summarise very succinctly the main con-        For similar reasons, wherever possible, the FDI made
                                                                clusions of the study conducted.                             through the so-called Entitats de Tinença de Valors Es-
                                                                                                                             trangers (holding companies) or ETVE, has been itemised
                                                                For readers who are interested in the more technical         as it does not necessarily generate an increase in the
                                                                aspects, the details of the methodological aspects           gross domestic product of the regions in which these
                                                                referring to the conducting of the study are offered in an   companies are registered.1 Despite their great impor-
                                                                appendix.                                                    tance in terms of volume of operations, their effects can
                                                                                                                             be different from those of other types of investment, so
                                                                                                                             we have chosen to show them disaggregated.




                                                                                                                             1. Spain has a very favourable tax system for foreign holding companies (entitats
                                                                                                                             de tinença de valors estrangers or ETVE), seen as international groups that wish
                                                                                                                             to have a basis for managing their interests in a number of countries. The only
                                                                                                                             requirement is to incorporate a company in Spain and bring in the securities of
                                                                                                                             foreign interests (with a minimum share of 5%). This tax system enables non-
                                                                                                                             resident companies and individuals not to pay tax on dividends received from
                                                                                                                             non-resident interests.
Executive
Summary
16                                                                                                                        FOREIGN INVESTMENT IN THE BARCELONA AREA                                                                                   17




Catalonia, and the Barcelona area in particular, boasts      From the quantitative analysis, conducted on the basis of    In terms of share, Spain lost two percentage points from      The qualitative part of the study included conducting
a long tradition of attracting foreign investment, which     various statistical sources on FDI, the following aspects    its maximum figure of 4% of inward FDI worldwide in           in-depth interviews and focus groups with experts and
has become a major driving force both in terms of the        stand out:                                                   2008.                                                         managers of foreign companies established in the
growth of the Catalan economy and of the improvement                                                                                                                                    Barcelona area and the rest of Catalonia. A survey was
of its competitiveness. The global financial crisis that                                                                  • The loss of share in world FDI flows is even more ac-       also conducted among former students of the ESADE
began in 2007 has both contributed to highlighting and       1.                                                           centuated when we consider the European Union as a            business school who work outside Spain. Although the
catalysed a new international scenario, characterised        After the collapse witnessed in 2009, gross inward FDI in    whole, which has lost four percentage points in the last      sample is not significant, the results obtained are in line
by the increasingly central role of the so-called emerging   Catalonia revived strongly in 2010 to reach 4.52 billion     four years.                                                   with the rest of the analysis. The principal conclusions of
countries in the world economy and geopolitics.              euros, the highest level for four years, representing 19%                                                                  the qualitative part are summarised below.
                                                             of inward FDI in Spain.
This new international scenario has profound implica-                                                                     4.
tions with regard to the ability to attract foreign direct   • Despite this, we should remember that in recent            After three consecutive years of falls, the total inward      7.
investment (FDI) into the Barcelona area and Catalonia.      years, in the 2007-2009 three-year period, the proportion    FDI volume worldwide in 2010 rose by 5% compared              Foreign direct investment (FDI) in the Barcelona area will,
The aim of this study is to analyse the recent evolution     of productive FDI aimed at Catalonia within Spain fell       with the previous year, although this is still far from the   in the short term, continue to come primarily from the
and present situation of foreign investment in Catalonia,    considerably, standing at figures of less than or slightly   level reached in 2007, before the global financial crisis.    developed European countries and the United States of
discover the challenges and opportunities perceived by       above 10%, far from those of the 2000-2006 period.           We should stress that flows of investment aimed at the        America. The emerging countries will still continue to be
foreign companies established in Catalonia and identify                                                                   developing economies were the principal driving force,        inward FDI countries rather than outward FDI countries
emerging future trends and their impact on policies for                                                                   with a 10% increase.                                          with regard to investment flows aimed at the developed
securing FDI.                                                2.                                                                                                                         countries.
                                                             Of note is the fact that since 2006, the number of foreign
In order to achieve this aim, extensive field work was       companies established in the Barcelona area has grown        5.                                                            • France, Germany, the United Kingdom and the Benelux
conducted using qualitative techniques, such as focus        by 13%, numbering 3,381 in 2010.                             By type of FDI, it has been seen worldwide in the last four   countries will act as principal driving forces of FDI into the
groups and individual interviews with managers from                                                                       years that newly established investments (greenfield) or      Barcelona area.
foreign companies and local experts in inward FDI into       • With regard to countries of immediate origin of FDI in     the extension of existing investments have gained in rela-
the Barcelona area. This qualitative analysis was comple-    Catalonia, the Netherlands, France and Germany, in this      tive weight and reached 70% of total FDI flows in 2010. In    • From our country’s point of view, the emerging countries
mented by quantitative analysis of the various statistical   order, were the main countries providing FDI into Catalo-    turn, cross-border mergers and acquisitions underwent a       are characterised globally by their nature as recipients of
sources and databases on FDI. The principal conclusions      nia, making up half the total investments received in the    sharp decrease in 2010 to a third of the value reached in     FDI rather than senders. Despite this, it is felt necessary
drawn are then summarised.                                   2006-2010 period.                                            2007, which reflects the close link that these operations     to put in place promotion and positioning policies of the
                                                                                                                          have with the economic cycle. Sectorial analysis of FDI in    Barcelona area straight away aimed at companies in the
                                                             • By sector, services accounted for 53% of inward for-       the world shows a recovery of the manufacturing sector        emerging countries with strong international expansion,
                                                             eign investment in Catalonia in 2010. This compares with     in 2010 compared with the previous year (+23%) with an        knowing that securing investment from these companies
                                                             41% for industry and manufacturing, which have been          increase in its relative weight in total FDI of up to 48%.    is a medium- and long-term objective.
                                                             losing ground since 2007 as inward FDI sectors.

                                                                                                                          6.                                                            8.
                                                             3.                                                           The consideration of the negative evolution of inward         We are facing a profound change in the rules for sourcing
                                                             The evolution of inward FDI in Catalonia in the 2007-        FDI in the European Union in recent years, a result not       FDI as a result of two main facts: on a macro scale, it is
                                                             2010 period was clearly positive if compared with the        just of the less favourable economic climate but also of      aimed mainly at the emerging countries, and on a micro
                                                             evolution of inward FDI in Spain and the European Union      structural problems of competitiveness, together with the     scale the preference for locations in “hub cities” is com-
                                                             (EU) in the same years.                                      strong dynamism of FDI flows into the emerging coun-          ing to the fore.
                                                                                                                          tries, underlines the structural change of scenario being
                                                             • Even though inward FDI in Spain in 2010 showed a           faced by the developed countries in terms of securing
                                                             strong recovery, with 169% growth compared with the          FDI in their economies. We are facing a change that will
                                                             collapse it underwent in 2009, in absolute terms, it did     call for new focuses and new policies.
                                                             not reach one-third of the maximum achieved in 2008.
18                                                                                                                            FOREIGN INVESTMENT IN THE BARCELONA AREA                       19




• Besides highlighting the change in destination of             tan city that Barcelona has and the potential afforded it     The entrepreneurial spirit and credibility of the local man-
foreign direct investment, which is aimed mainly at the         by its geographical location from a geo-economic point of     agement teams for their respective headquarters are the
emerging countries, also significant is the loss of the         view.                                                         key factors in bringing about the creation of these centres.
OECD countries, led by Europe, as a destination for FDI.
This loss of influence and attraction is even more accen-       In terms of human capital, the Barcelona area is seen as
tuated with regard to the southern European countries.          both a provider, in terms of the existence of local talent,   12.
                                                                and as a magnet, in terms of the ability to attract outside   The major force and the great value of the Barcelona
• The preference is also evident of large companies             talent.                                                       brand and the need to reinforce it are noted. The option
wanting to locate their subsidiaries in cities with a strong                                                                  of positioning Barcelona as the “Mediterranean busi-
and dynamic economic fabric, connected to the world                                                                           ness capital” has the majority support of the experts and
innovation networks and with good communications                10.	                                                          managers consulted.
infrastructures, the so-called “hub cities” with their met-     Opinion coincides in the idea of focusing effort on promot-
ropolitan areas. As will be seen later, this trend offers the   ing the services sector as a great economic asset of the
Barcelona area significant opportunities that it must be        future of the Barcelona area, together with certain indus-
able to take advantage of.                                      trial sectors of high technological content.

                                                                The experts and managers consulted identified six sectors
9.	                                                             on which they recommend concentrating efforts in secur-
The principal attractions of the Barcelona area can be          ing foreign investment:
summed up in the fact that besides fulfilling the objec-
tive parameters required for attracting FDI, it also enjoys     - the logistics sector
a highly positive perception in terms of the qualitative        - the information and communication technologies (ICT)
parameters used in assessing investments.                       sector
                                                                - the biotechnology sector
• The objective parameters most highly valued by foreign        - the sectors linked to creativity and culture
companies already established here, in the opinion of           - the tourism sector
the experts and managers consulted, were the attraction         - the talent-intensive services for people sector
of the market and the degree of industrial development,
the access to talent and the level of infrastructures.
                                                                11.
• Although there is general satisfaction with the level         The growing trend among large multinational corpora-
of infrastructures finally attained in the Barcelona area,      tions to create global specialist centres and shared
three especially important shortcomings are noted for           service centres (SSC) is seen as a major opportunity for
the economic enhancement of the Barcelona area: the             attracting foreign investment to the Barcelona area.
Mediterranean rail axis, the intermodal connections with        The creation of global specialist centres is the result of
the Port of Barcelona as backbone, and the still scant          the strategy of large corporations to optimise the geo-
intercontinental connections with Barcelona airport.            graphical locations of the various business activities in
                                                                terms of their business, prioritising the functional and/or
However, the good image and operation achieved in               product line specialisation.
macro-infrastructures has to have its counterpart on a
micro scale in the respective business parks and indus-         A parallel development is the creation of corporate
trial estates.                                                  shared service centres (SSC) that centralise the provision
                                                                of services (for example, information systems, purchas-
• Highlighted in the qualitative parameters are the quality     ing, administration) that were previously provided locally
of life, the characteristics of an attractive and cosmopoli-    in each subsidiary.
Quantitative
Analysis
22                                                                                                                                           FOREIGN INVESTMENT IN THE BARCELONA AREA   23




1. FDI in the world

Inward foreign direct investment (FDI) flows world-                    The recovery of FDI compares with world GDP, which
wide in 2010 totalled 1,244 billion dollars, an increase               returned in 2010 to a similar level of growth as 2007.
of 5% compared with the previous year, after three
consecutive years of decrease.
                                                                       2
Inward foreign direct investment (FDI) flows worldwide in              Percentage evolution of GDP of FDI in the
2010 totalled 1,244 billion dollars according to the World             world, 2007-2010
Investment Report 2011, published by the UNCTAD
(United Nations Conference on Trade and Development),                           40%
                                                                                        34.8%
an increase of 5% compared with the previous year. Al-
                                                                                30%
though this figure represents a recovery after the succes-
                                                                                20%
sive falls experienced in 2008 and 2009, world FDI is still                                                                 4.9%
                                                                                10%
far from the volume of 2007, which was a historical high:                               3.9%           1.6%                        3.6%
                                                                                 0%
                                                                                                                 -2.0%
                                                                               -10%
                                                                                                  -11.5%
1                                                                              -20%
                                                                                                                -32.1%
World foreign direct investment: absolute                                      -30%
flows and annual variations, 2007-2010                                         -40%
                                                                                         2007           2008   2009      2010

                                                                              % annual variation FDI
                     $1,971                                                   % annual variation GDP
       $2,000           35%                                   40.0%
                                  $1,744
        $1,800                                                30.0%
        $1,600                                                         Sources: UNCTAD. World Investment Report 2011; United Nations World
                                                              20.0%
        $1,400                                       $1,244
                                           $1,185                      Economic Situation and Prospects 2011
        $1,200                                                10.0%
                                                        5%
        $1,000                                                 0.0%
         $800                       -12%                      -10.0%
         $600
         $400
                                                              -20.0%   After a year of weak and uneven recovery, global eco-
                                              -32%
         $200                                                 -30.0%   nomic growth slowed down in mid-2010. According to the
            $0                                                -40.0%   United Nations World Economic Situation and Prospects
                    2007          2008     2009      2010
                                                                       2011, the slowdown is expected to continue in 2011
       World FDI (billions USD)                                        and 2012. The forecast is surrounded by a great deal of
       % annual variation                                              uncertainty and serious risks of worsening.

Source: UNCTAD. World Investment Report 2011                           The United Nations base growth forecast for world GDP
                                                                       stands at 3.1% for 2011 and 3.5% for 2012, below the
                                                                       growth rates prior to the crisis.

                                                                       According to the UNCTAD, world FDI flows in 2011 will be
                                                                       between 1,300 and 1,500 billion dollars, and will rise in
                                                                       2012 to around 1,600-2,000 billion dollars.
24                                                                                                                        FOREIGN INVESTMENT IN THE BARCELONA AREA                      25




FDI flows in the developing economies have recovered         Greenfield investments have continued to fall since          By sector, the manufacturing sector has experienced
to stand at over 50% of all worldwide FDI.                   2008 to almost half. Mergers and acquisitions have           a +23% recovery compared with 2010 and has gained
                                                             dropped even more, falling to a third of the value           relative weight in total FDI, reaching 48%.
FDI flows in the developed economies (Europe, North          reached in 2007.
America, Japan, Israel, Bermuda, Australia and New                                                                        With regard to the productive sectors of world FDI after
Zealand) held steady in 2010 at practically the same         Greenfield investments reached their highest point in        2008, the manufacturing sector stands out, having seen
level as the previous year. Elsewhere, flows in the devel-   2008, subsequently falling dramatically the following        a +23% recovery. Apart from this, the services sector
oping economies rallied considerably and grew by 10% to      year and even more in 2010. The volume of greenfield         (-14%) and the primary sector (-30%) have decreased
reach over 50% of inward FDI world-wide for the first time   investments fell by 655 billion dollars between 2008 and     remarkably.
since 2007.                                                  2010, some 55%.
                                                                                                                          The sectorial distribution of FDI in 2010 is clearly based
                                                             For their part, mergers and acquisitions underwent an        on manufacturing (48%), while the rest is divided similarly
3                                                            even more dramatic fall in the 2007-2009 period to           between services (29%) and the primary sector (22%).
World foreign direct investment: annual                      the point in 2009 when they stood at a quarter of the
inward flows by type of economy, 2007-2010                   volume reached two years earlier. By contrast, a change
                                                             in the trend was seen in 2010 with a significant recovery
                                                             compared with the previous year (+36%), although the
      $2,000                                                 volume (339 billion dollars) continues to be very far from
      $1,800
      $1,600
                  $664                                       that of 2007 (1,023 billion dollars).
      $1,400                     $779
      $1,200
      $1,000
                                           $582   $642       4
       $800
       $600
                  $1,307                                     Greenfield investments and mergers and
                                 $965
       $400                                $603              acquisitions from worldwide foreign direct
                                                  $602
       $200                                                  investment (billions USD), 2007-2010
         $0
                   2007         2008       2009   2010

     developing economies (billions USD)                          $2,500
     developed economies (billions USD)
                                                                  $2,000


Source: UNCTAD. World Investment Report 2011                       $1,500      $940           $1,462

                                                                   $1,000
                                                                                                       $952   $807
After a sharp collapse of world FDI in 2009, the devel-             $500       $1.023
                                                                                              $707
oping economies have grown higher than the world                      $0
                                                                                                       $250   $339

average, which has offset the stagnation of FDI in the                         2007           2008     2009   2010
developed economies, which emerged from two consecu-
tive years of severe decline (-26% in 2008 and -38%                greenfield investments
                                                                   mergers and acquisitions
in 2009).

                                                             Source: UNCTAD. World Investment Report 2011
26                                                                                                                                                       FOREIGN INVESTMENT IN THE BARCELONA AREA                                                                                                                      27




2. Inward FDI
in Spain
Inward FDI in Spain experienced an upturn in 2010                                   Spain’s share in worldwide inward FDI fell by two per-               The fall in relative weight of the European Union,                     With regard to the principal outward FDI countries into
despite standing at one-third of the maximum reached                                centage points compared with 2008.                                   which was dramatic in 2008, continued a slow decline                   Spain, the following graph shows the 10 main countries
in 2008.                                                                                                                                                 to reach 24% of the share of inward FDI in the world in                whose companies made the greatest direct investment
                                                                                    Spain’s share in inward FDI flows in the world reached               2010.                                                                  in Spain in the 2006-2010 period, arranged as a percent-
According to the UNCTAD World Investment Report 2011,                               2% in 2010, leaving it in 16th place among receiving                                                                                        age by order of importance.
gross inward FDI in Spain was 24.5 billion dollars in                               countries.                                                           The EU’s share as a recipient of FDI flows has fallen by
2010, representing an increase of 168% compared with                                                                                                     between 15 and 20 percentage points since 2008. In
the previous year and a marked change in trend com-                                 In 2010, the United States recovered the worldwide                   2010, it recorded a 12% fall in FDI, motivated especially              8
pared with the sharp decline it underwent in 2009.2                                 inward FDI share that it had in 2008. As regards the                 by the economies of the Netherlands, the United                        Share of the principal outward FDI countries
                                                                                    emerging countries, China (including Hong Kong), Brazil              Kingdom and Italy.                                                     into Spain, 2006-2010 (in %)
                                                                                    and Russia increased their share in worldwide FDI in re-
5                                                                                   cent years. Of note is the relative loss in weight of India’s
Evolution of foreign direct investment in                                           share, despite the FDI inflow having risen in absolute               7                                                                         18%
the world, in the European Union and in Spain                                       value.                                                               variation in absolute values of inward FDI in                             16%     16%       16%

(billions USD), 2007-2010                                                                                                                                the European Union, 2009- 2010 (billions USD)                             14%
                                                                                                                                                                                                                                   12%                     11%
                                                                                                                                                                                                                                                                    10%
                                                                                                                                                                                                                                                                           9%
                                                                                    6                                                                                                                                              10%
  $2,000                                                                                                                                                                                                                            8%
                                                                                    World ranking of the principal FDI recipient                             $-51    $-31     $-11     $9       $29     $49                                                                         7%
  $1,800                                                                                                                                                                                                                            6%                                                    6%
                                                                                    countries, 2010 (in % total world FDI)                                                                                                                                                                         5%
  $1,600                                                                                                                                                                                              $38      Belgium              4%                                                                   3%       3%
  $1,400                                                                                                                                                                                      $15              Spain                2%
                                                                                                                                                                                         $9                    Germany              0%
  $1,200
                                                                                                                                                                            -$10                               Italy




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                                                                                                                                                            $-42                                               European Union




                                                                                                                                                                                                                                                                                                        Ar
                                                                                                                                                                                                                                            i
                                                                                                                                                                                                                                         Un
     $600                                                                                                                       18.4%   United States
                                                                                                                                                          $-51                                                 Netherlands
     $400                                                                                                      8.5%                     China

     $200                                                                                              5.5%                             Hong Kong                                                                               Source: Own production based on Datainvex, Ministry for Industry,
       $0                                                       Spain                                 5.0%                              Belgium                                                                                 Energy and Tourism
             2007        2008        2009        2010           European Union                       3.9%                               Brazil           Source: Own production based on UNCTAD. World Investment Report
                                                                World                                                                   Germany
                                                                                                 3.7%
                                                                                                                                                         2011                                                                   It should be highlighted that Italy and the United King-
                                                                                                 3.7%                                   United Kingdom
                                                                                                                                                                                                                                dom provided a third of the total inward FDI in Spain, and
                                                                                                3.3%                                    Russia
Font: UNCTAD. World Investment Report 2011
                                                                                               3.1%                                     Singapore
                                                                                                                                                                                                                                that together with the United States and Germany, they
                                                                                               2.7%                                     France           In this context, Spain is far from the share it had in 2008,           accounted for half the total.
                                                                                               2.6%                                     Australia        when with almost 77 billion dollars, it reached 4.4% of
Spain’s recovery compares with the continued fall in FDI                                      2.5%                                      Virgin Islands   worldwide inward FDI. Since then, it has lost relative                 With regard to the sectorial distribution of inward FDI in
in the European Union since 2008 (-43%), 2009 (-29%)                                          2.3%                                      Saudi Arabia     weight in the world share of FDI. However, the principal               Spain, 2010 shows a clear orientation towards the manu-
                                                                                              2.1%                                      Ireland
and 2010 (-12%). On a world scale, the collapse in FDI                                                                                                   FDI recipients in the European Union have also lost                    facturing and goods-production sector, with services to a
                                                                                              2.0%                                      India
has been less pronounced than in the EU: -12% (2008),                                                                                                    ground in their world share, with the exception of Ireland             lesser extent.
                                                                                              2.0%                                      Spain
-32% (2009) and +5% (2010).                                                                                                                              and Germany.
                                                                                                                                                                                                                                Specifically, with 59% of the inward FDI in 2010, industry
                                                                                                                                                                                                                                led services (36%) in inflows of foreign investment in
                                                                                    Source: UNCTAD. World Investment Report 2011                                                                                                Spain.

2. In order to be able to make a homogeneous comparison of trends worldwide,                                                                                                                                                    Despite this, investment in absolute terms in industry fell
in the European Union and in Spain, data provided by UNCTAD have been used.
However, it should be noted that there are significant disparities with the data                                                                                                                                                by half compared with 2007 levels. By contrast, services
provided by the Spanish Ministry for Industry, Energy and Tourism in the Datain-                                                                                                                                                stand at the same level, despite the strong increase in
vex database, which are regularly updated up to two years after the end date of a
specific period.
                                                                                                                                                                                                                                2008.
28                                                                                                                                                     FOREIGN INVESTMENT IN THE BARCELONA AREA                                                                                                       29




3. Inward FDI in
Catalonia
After the collapse experienced in 2009, gross inward                      10                                                                           The strong increase in 2010 of gross foreign investment                   Gross productive foreign investment in Catalonia in the
FDI in Catalonia saw a strong upturn. Productive in-                      Evolution of Catalonia’s share in inward FDI in                              excluding ETVEs (holding companies) in Catalonia (180%)                   first semester of 2011 stood at 937 million euros, an
vestment represented 87% of total inward FDI.                             Spain, 2006-2010 (in %)                                                      compares with the contraction of this indicator in Spain                  increase of 11% compared with the same period in 2010.
                                                                                                                                                       (-5%).
Gross inward FDI in Catalonia stood at 4.52 billion euros,                                                                                                                                                                       With regard to geographical areas, the OECD is the most
                                                                                       22%
the highest level in the last five years, representing 19%                    20%                                                                                                                                                important source (98%) of inward FDI in Catalonia. The
                                                                                                                                          19%
of inward FDI in Spain.                                                                                                                                12                                                                        EU-27 represented 96% of inward productive FDI in 2010.
                                                                                                                                                       Distribution of gross inward FDI in Catalonia,
                                                                              15%
                                                                                                                                                       2009–2010 (in millions)
9                                                                                                             10%               11%                                                                                              14
                                                                              10%
Evolution of gross inward FDI in Catalonia,                                                                                                                                                                                      Geographic origin of gross inward
                                                                                                                                                                 €5,000
2007-2010 (in millions)                                                                          7%                                                                                                 €4,520
                                                                                                                                                                                                                                 productive FDI in Catalonia – 2010
                                                                               5%
                                                                                                                                                                €4,000                                €3,952

                                                                                                                                                                €3,000
                                                                               0%
                                                                                                                                                                                                                                          €4,000
     €5,000
                                                                                       2006       2007       2008          2009         2010                                                                                                                    €3,807
                                                         €4,520                                                                                                  €2,000        €1,874                                                     €3,500
     €4,500                                                                     % Cat of Spain                                                                                    €1,410
     €4,000                         €3,811                                                                                                                                                                                                €3,000
                                                                                                                                                                 €1,000
     €3,500                                                                                                                                                                                                  €568                         €2,500
               €3,128                                                                                                                                                                 €464
     €3,000              €2,764                                           Source: Foreign Investments Register, Ministry for Industry, Energy and                                                                                        €2,000
                                                                                                                                                                    €0
     €2,500                                                               Tourism and Invest in Catalonia - ACC1Ó
                                               €1,874                                                                                                                             2009                 2010                               €1,500
     €2,000
     €1,500                                                                                                                                                   Total gross investment                                                      €1,000
     €1,000                                                                                                                                                   Gross investment excluding ETVEs                                             €500                              €145
      €500                                                                In 2010, total gross productive foreign investment in                               Gross investment in ETVEs
                                                                                                                                                                                                                                              €0
        €0
                                                                          Catalonia (that is, discounting flows received by ETVEs)                                                                                                                                    2010
               2006	      2007	      2008	      2009	     2010
                                                                          was 3,952 billion euros (87% of the total), which is the                     Source: Foreign Investments Register, Ministry for Industry, Energy and          EU-27
                                                                          best recorded since this variable has been measured.                         Tourism and Invest in Catalonia - ACC1Ó                                          rest of the world



Source: Foreign Investments Register, Ministry for Industry, Energy and                                                                                                                                                          Source: Foreign Investments Register, Ministry for Industry, Energy and
Tourism and Invest in Catalonia - ACC1Ó                                   11                                                                           13                                                                        Tourism and Invest in Catalonia - ACC1Ó
                                                                          Distribution of gross inward FDI in Catalonia,                               Distribution of gross inward FDI in Spain,
                                                                          2010 (in % and absolute values in millions€)                                 2009–2010 (in millions)
In the first semester of 2011, total inward FDI in Catalo-                                                                                                                                                                       The Netherlands, France and the United Kingdom ac-
nia stood at 1.144 billion euros, 30% more than the first                                                                                                                                                                        counted for almost 80% of the inward productive FDI in
                                                                                                                                                                    €25,000                            €23,415
semester of 2010, a figure that would appear to confirm                                                                                                                                                                          2010. We should stress the high weight of the Nether-
a change in trend.                                                                                                                                                  €20,000                                                      lands, with nearly half the total, although it should be
                                                                                         €568                                                                                     €16,544
                                                                                                                                                                                                                                 considered that many multinational companies use the
                                                                                                                                                                    €15,000
Despite this, we should remember that in recent years,                                                                                                                                €12,249                   €11,778          Netherlands as a springboard from which to invest in
                                                                                                                                                                                                             €11,637
the proportion of productive FDI aimed at Catalonia                                               €3,952                                                            €10,000                                                      EU countries owing to the favourable fiscal treatment it
within Spain fell considerably, standing at figures of less                                                                                                                                                                      offers foreign investors.
                                                                                                                                                                     €5,000                €4,295
than or slightly above 10%, far from those of the 2000-
2006 period, as can be seen in the following graph.                                                                 gross investment excluding ETVEs                      €0
                                                                                                                    gross investment in ETVEs
                                                                                                                                                                                        2009                  2010
                                                                                                                                                              total gross investment
                                                                                                                                                              gross investment excluding ETVEs
                                                                          Source: Foreign Investments Register, Ministry for Industry, Energy and             gross investment in ETVEs

                                                                          Tourism and Invest in Catalonia - ACC1Ó
                                                                                                                                                       Source: Foreign Investments Register, Ministry for Industry, Energy and
                                                                                                                                                       Tourism and Invest in Catalonia - ACC1Ó
Foreign Investment in Barcelona Area
Foreign Investment in Barcelona Area
Foreign Investment in Barcelona Area
Foreign Investment in Barcelona Area
Foreign Investment in Barcelona Area
Foreign Investment in Barcelona Area
Foreign Investment in Barcelona Area
Foreign Investment in Barcelona Area
Foreign Investment in Barcelona Area
Foreign Investment in Barcelona Area
Foreign Investment in Barcelona Area
Foreign Investment in Barcelona Area
Foreign Investment in Barcelona Area
Foreign Investment in Barcelona Area
Foreign Investment in Barcelona Area
Foreign Investment in Barcelona Area
Foreign Investment in Barcelona Area
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Foreign Investment in Barcelona Area

  • 3. Index 10 Introduction 14 Executive summary Published by: Barcelona City Council Area of Economy, Enterprise and Employment Llacuna 162, 08018 Barcelona 20 Quantitative analysis www.bcn.cat/barcelonabusiness Study produced by: 34 Qualitative analysis Research team: Esteve Mogas and Jordi Pascual (ESADE) With the support of Janina Pellegrini and Begoña Gómez (Observatory of Spanish Multinational Companies, OEME) Academic supervision: Pere Puig, Professor in the Department of Economics at ESADE 50 Recommendations Xavier Mendoza, Associate Professor in the Business Policy Department at ESADE and Director of the OEME Written by: Esteve Mogas, Jordi Pascual and Xavier Mendoza Translation: Chris Lloyd 54 Appendix: Study methodology Coordination: Area of Economy, Enterprise and Employment 60 Design and layout: Berta Hernández Bibliography Printed by: Gam Digital Legal Deposit: 60 B-15993-2012 April 2012 Acknowledgements
  • 4. 6 FOREIGN INVESTMENT IN THE BARCELONA AREA 7 We in the municipal government firmly believe that Securing new activity from outside and retaining existing Barcelona and its surrounding area have traditionally The city has to enhance its ability to attract talent and Barcelona generates confidence. Above and beyond its investment will help us overcome the crisis and create been an attractive setting for foreign investment. Since the best managers and professionals, who are, in short, quality of life as a factor in attracting professionals and new opportunities. One of the key priorities for Barcelona the late nineteenth century, numerous foreign-owned ultimately responsible for improving the productivity of companies from around the world, it is a city that has the City Council is economic recovery and job creation. companies chose our region to set up their new facto- their companies, and foreign entrepreneurs who gener- right environment for innovation and creativity as well To achieve this, it is essential that our city becomes an ries. This era is outstanding for the industrial investment ate wealth. We need to prioritise efforts and focus on the as major factors that afford it exceptional added value, international benchmark in strategic and future areas, from French, German, British, Swiss and Belgian compa- sectors with the greatest scope and potential. such as the presence of universities, leading business projecting a powerful image as a global metropolis and nies, and later on, American companies. These pioneer- schools, top level research centres and highly dynamic favouring foreign investment and the attraction of eco- ing firms, some of which are still active and here among This study is part of the Barcelona Growth initiative. business clusters. nomic activity to the full. us today, contributed to Barcelona becoming known as Led by the City Council but based on the joint work of the Catalan Manchester thanks to its industrial activity. the leading economic and social agents in the city, the As the economic capital of the Mediterranean, it is also initiative aims to guarantee the conditions for economic one of the leading metropolitan areas in Europe. Its di- Xavier Trias This trend has been changing for some decades now, at growth by seeking practical measures in order to resume verse productive structure features strategic sectors with Mayor of Barcelona the same pace as the very productive structure of the growth and the creation of employment and wealth. a high added value and great potential for future growth, city. These days, large-scale industrial complexes have such as information and communication technologies, given way to investment geared primarily towards the Barcelona has to adopt a proactive attitude to become biotechnology, energy, media, design and higher educa- advanced tertiary sector and new emerging sectors with the true Mediterranean business capital, one that pro- tion, to name just a few. high rates of innovation and strong growth. motes investment and economic activity. Barcelona has also made a commitment to improving However, the changes in the world scenario, with the and developing its digital infrastructures and applying appearance of new emerging markets and the present Sònia Recasens urban innovation technology and economy, to more economic and financial crisis being experienced by some Deputy Mayor for Economy, Enterprise and Employment sustainable and efficient city management, to improving developed markets, are affecting international invest- people’s quality of life and to making the city more com- ment flows. In light of these new challenges, we need to petitive for its businesses. The aim is to make Barcelona apply new focuses and develop policies to continue both a benchmark as a smart city and the ideal city in which to secure new activity from outside and to ensure the to start up and develop a business. loyalty of existing activity. This way, we will consolidate and enhance our prestig- And this is precisely one of the aims of this study: to offer ious international brand and image, which is a huge guidelines and useful recommendations for designing asset in attracting investment and securing new busi- the specific actions to promote, attract and retain inter- nesses. Our city has traditionally been the gateway for national investment. Of the over 5,100 foreign-owned foreign investment, and today Barcelona is one of the companies in Catalonia, the majority are concentrated world’s ten leading metropolises for inward foreign in the Barcelona area. This is why we want this number investment projects and one of the top ten most attrac- both to be consolidated through promoting reinvest- tive cities globally for locating or starting up a business, ment and the creation of new business lines and to be according to the recent Global Cities Investment Monitor increased through securing new companies. by the KPMG firm of consultants.
  • 5. 8 FOREIGN INVESTMENT IN THE BARCELONA AREA 9 I have the great pleasure of introducing the study en- I would like to highlight a particularly relevant feature of titled Foreign Investment in the Barcelona Area, which this study. Its conclusions are founded not only on the has been drafted by a team of researchers from ESADE analysis of the most recent statistical data, but also, and and commissioned by the Area of Economy, Enterprise especially, on extensive field work that has enabled the and Employment. authors to receive the highly valuable contributions of a far-ranging group of managers from foreign companies The starting point of the study is the realisation that we established in the Barcelona area and of experts directly are facing a new international scenario with significant connected with advice on, and securing of foreign invest- implications for companies and countries worldwide. ment operations in this region. The fragile state of the most developed economies, The experts and managers consulted in the study agreed the result of the global financial crisis that burst in the in stressing the potential of the Barcelona area to con- summer of 2007 and the subsequent crisis in the euro- tinue to attract foreign investment over the coming years. zone, is in strong contrast with the rise of the emerging My wish and that of the authors is for this study to be a economies. We are witnessing a profound change in the useful contribution to all the public and private agents world economy and geopolitics, the direct consequence involved in turning this potential into a reality. of the economic globalisation processes started over two decades ago. The world’s economic centre of gravity is steadily shifting from the developed countries towards Alfons Sauquet the large emerging economies. A very significant piece Dean of ESADE Business School of data with regard to this is that 2010 saw the first time that the developing countries attracted more than 50% of foreign direct investment (FDI) flows worldwide. This new international scenario poses a major challenge to the developed countries, who are now forced to recon- sider a number of important issues, including the policies for attracting and securing foreign investment. In this sense, the aims of this study are to present the current state of foreign investment in the Barcelona area and Catalonia, identify the challenges and princi- pal future opportunities as regards attracting foreign investment, and draw up a series of recommendations regarding the policies for attracting and securing foreign investment.
  • 7. 12 FOREIGN INVESTMENT IN THE BARCELONA AREA 13 Objectives Structure Definitions and scope Catalonia, and the Barcelona area in particular, boasts The report is organised in four main sections: The usual name of foreign direct investment or FDI is With regard to its geographical scope, the study focuses a long tradition of attracting foreign investment, which used to include the following phenomena: on foreign direct investment in the Barcelona area and has become a major driving force both in terms of the By way of introduction, the first section presents the Catalonia. The analysis of quantitative data looks at the growth of the Catalan economy and of the improvement objectives and scope of the study and sets out the struc- Investment flows whereby a foreign investor acquires at evolution of FDI in the world, in Spain and in Catalonia. of its competitiveness. For this reason, it is of interest to ture of the report. least 10% of the capital of a local company (it is consid- As regards the qualitative study, this has been focused analyse the evolution of this type of investment regularly, ered that an ability to influence the company manage- exclusively on the Barcelona metropolitan area, taking including the main obstacles and motivators that affect The second section presents the results of the quanti- ment is ensured if the share is less than 50% and an this to be the city of Barcelona and its catchment area, these flows. tative analysis, describing the main figures relating to ability to control if the share is more than 50%). comprising seven counties (Alt Penedès, Baix Llobregat, foreign direct investment (FDI) and its evolution over Barcelonès, Garraf, Maresme, Vallès Occidental and The main aim of this study is to draw some specific time. The decision was taken to describe the situation of Investment flows whereby a foreign investor incorporates Vallès Oriental). conclusions regarding the present state of inward invest- FDI in the world and in Spain, to then go on to focus on new companies with a trading activity or carries out a ment in Catalonia, especially the Barcelona area, and the Barcelona area. capital enlargement of its own subsidiaries. about the challenges and opportunities that are faced through analysis of the latest data and the evaluations The third section presents the results of the qualitative By contrast, this concept does not include loans between made by the experts and entrepreneurs playing a central analysis, Grouped in eight large subject areas, it ana- the parent company and its subsidiaries or investment in role. lyses the main conclusions drawn from the interaction property. with managers and experts linked with foreign direct The study seeks to look into the impact of the crisis on investment in Barcelona. It is usual to regard FDI in greenfield projects as the most foreign direct investment (FDI) flows and into the foreign reliable indicator in estimating the impact of foreign companies established in the Barcelona area and Cata- In the fourth section, the research team draws up a investment on GDP in a given geographical area. The lonia, and to identify future trends in terms of attracting series of recommendations based on the analysis of the reason is that mergers and acquisitions, in themselves, FDI. statistical data and the principal contributions gathered do not entail the automatic generation of additional eco- in the field work. nomic activity whereas a new production start-up does generate new activity in the region. The report is accompanied by an executive summary that seeks to summarise very succinctly the main con- For similar reasons, wherever possible, the FDI made clusions of the study conducted. through the so-called Entitats de Tinença de Valors Es- trangers (holding companies) or ETVE, has been itemised For readers who are interested in the more technical as it does not necessarily generate an increase in the aspects, the details of the methodological aspects gross domestic product of the regions in which these referring to the conducting of the study are offered in an companies are registered.1 Despite their great impor- appendix. tance in terms of volume of operations, their effects can be different from those of other types of investment, so we have chosen to show them disaggregated. 1. Spain has a very favourable tax system for foreign holding companies (entitats de tinença de valors estrangers or ETVE), seen as international groups that wish to have a basis for managing their interests in a number of countries. The only requirement is to incorporate a company in Spain and bring in the securities of foreign interests (with a minimum share of 5%). This tax system enables non- resident companies and individuals not to pay tax on dividends received from non-resident interests.
  • 9. 16 FOREIGN INVESTMENT IN THE BARCELONA AREA 17 Catalonia, and the Barcelona area in particular, boasts From the quantitative analysis, conducted on the basis of In terms of share, Spain lost two percentage points from The qualitative part of the study included conducting a long tradition of attracting foreign investment, which various statistical sources on FDI, the following aspects its maximum figure of 4% of inward FDI worldwide in in-depth interviews and focus groups with experts and has become a major driving force both in terms of the stand out: 2008. managers of foreign companies established in the growth of the Catalan economy and of the improvement Barcelona area and the rest of Catalonia. A survey was of its competitiveness. The global financial crisis that • The loss of share in world FDI flows is even more ac- also conducted among former students of the ESADE began in 2007 has both contributed to highlighting and 1. centuated when we consider the European Union as a business school who work outside Spain. Although the catalysed a new international scenario, characterised After the collapse witnessed in 2009, gross inward FDI in whole, which has lost four percentage points in the last sample is not significant, the results obtained are in line by the increasingly central role of the so-called emerging Catalonia revived strongly in 2010 to reach 4.52 billion four years. with the rest of the analysis. The principal conclusions of countries in the world economy and geopolitics. euros, the highest level for four years, representing 19% the qualitative part are summarised below. of inward FDI in Spain. This new international scenario has profound implica- 4. tions with regard to the ability to attract foreign direct • Despite this, we should remember that in recent After three consecutive years of falls, the total inward 7. investment (FDI) into the Barcelona area and Catalonia. years, in the 2007-2009 three-year period, the proportion FDI volume worldwide in 2010 rose by 5% compared Foreign direct investment (FDI) in the Barcelona area will, The aim of this study is to analyse the recent evolution of productive FDI aimed at Catalonia within Spain fell with the previous year, although this is still far from the in the short term, continue to come primarily from the and present situation of foreign investment in Catalonia, considerably, standing at figures of less than or slightly level reached in 2007, before the global financial crisis. developed European countries and the United States of discover the challenges and opportunities perceived by above 10%, far from those of the 2000-2006 period. We should stress that flows of investment aimed at the America. The emerging countries will still continue to be foreign companies established in Catalonia and identify developing economies were the principal driving force, inward FDI countries rather than outward FDI countries emerging future trends and their impact on policies for with a 10% increase. with regard to investment flows aimed at the developed securing FDI. 2. countries. Of note is the fact that since 2006, the number of foreign In order to achieve this aim, extensive field work was companies established in the Barcelona area has grown 5. • France, Germany, the United Kingdom and the Benelux conducted using qualitative techniques, such as focus by 13%, numbering 3,381 in 2010. By type of FDI, it has been seen worldwide in the last four countries will act as principal driving forces of FDI into the groups and individual interviews with managers from years that newly established investments (greenfield) or Barcelona area. foreign companies and local experts in inward FDI into • With regard to countries of immediate origin of FDI in the extension of existing investments have gained in rela- the Barcelona area. This qualitative analysis was comple- Catalonia, the Netherlands, France and Germany, in this tive weight and reached 70% of total FDI flows in 2010. In • From our country’s point of view, the emerging countries mented by quantitative analysis of the various statistical order, were the main countries providing FDI into Catalo- turn, cross-border mergers and acquisitions underwent a are characterised globally by their nature as recipients of sources and databases on FDI. The principal conclusions nia, making up half the total investments received in the sharp decrease in 2010 to a third of the value reached in FDI rather than senders. Despite this, it is felt necessary drawn are then summarised. 2006-2010 period. 2007, which reflects the close link that these operations to put in place promotion and positioning policies of the have with the economic cycle. Sectorial analysis of FDI in Barcelona area straight away aimed at companies in the • By sector, services accounted for 53% of inward for- the world shows a recovery of the manufacturing sector emerging countries with strong international expansion, eign investment in Catalonia in 2010. This compares with in 2010 compared with the previous year (+23%) with an knowing that securing investment from these companies 41% for industry and manufacturing, which have been increase in its relative weight in total FDI of up to 48%. is a medium- and long-term objective. losing ground since 2007 as inward FDI sectors. 6. 8. 3. The consideration of the negative evolution of inward We are facing a profound change in the rules for sourcing The evolution of inward FDI in Catalonia in the 2007- FDI in the European Union in recent years, a result not FDI as a result of two main facts: on a macro scale, it is 2010 period was clearly positive if compared with the just of the less favourable economic climate but also of aimed mainly at the emerging countries, and on a micro evolution of inward FDI in Spain and the European Union structural problems of competitiveness, together with the scale the preference for locations in “hub cities” is com- (EU) in the same years. strong dynamism of FDI flows into the emerging coun- ing to the fore. tries, underlines the structural change of scenario being • Even though inward FDI in Spain in 2010 showed a faced by the developed countries in terms of securing strong recovery, with 169% growth compared with the FDI in their economies. We are facing a change that will collapse it underwent in 2009, in absolute terms, it did call for new focuses and new policies. not reach one-third of the maximum achieved in 2008.
  • 10. 18 FOREIGN INVESTMENT IN THE BARCELONA AREA 19 • Besides highlighting the change in destination of tan city that Barcelona has and the potential afforded it The entrepreneurial spirit and credibility of the local man- foreign direct investment, which is aimed mainly at the by its geographical location from a geo-economic point of agement teams for their respective headquarters are the emerging countries, also significant is the loss of the view. key factors in bringing about the creation of these centres. OECD countries, led by Europe, as a destination for FDI. This loss of influence and attraction is even more accen- In terms of human capital, the Barcelona area is seen as tuated with regard to the southern European countries. both a provider, in terms of the existence of local talent, 12. and as a magnet, in terms of the ability to attract outside The major force and the great value of the Barcelona • The preference is also evident of large companies talent. brand and the need to reinforce it are noted. The option wanting to locate their subsidiaries in cities with a strong of positioning Barcelona as the “Mediterranean busi- and dynamic economic fabric, connected to the world ness capital” has the majority support of the experts and innovation networks and with good communications 10. managers consulted. infrastructures, the so-called “hub cities” with their met- Opinion coincides in the idea of focusing effort on promot- ropolitan areas. As will be seen later, this trend offers the ing the services sector as a great economic asset of the Barcelona area significant opportunities that it must be future of the Barcelona area, together with certain indus- able to take advantage of. trial sectors of high technological content. The experts and managers consulted identified six sectors 9. on which they recommend concentrating efforts in secur- The principal attractions of the Barcelona area can be ing foreign investment: summed up in the fact that besides fulfilling the objec- tive parameters required for attracting FDI, it also enjoys - the logistics sector a highly positive perception in terms of the qualitative - the information and communication technologies (ICT) parameters used in assessing investments. sector - the biotechnology sector • The objective parameters most highly valued by foreign - the sectors linked to creativity and culture companies already established here, in the opinion of - the tourism sector the experts and managers consulted, were the attraction - the talent-intensive services for people sector of the market and the degree of industrial development, the access to talent and the level of infrastructures. 11. • Although there is general satisfaction with the level The growing trend among large multinational corpora- of infrastructures finally attained in the Barcelona area, tions to create global specialist centres and shared three especially important shortcomings are noted for service centres (SSC) is seen as a major opportunity for the economic enhancement of the Barcelona area: the attracting foreign investment to the Barcelona area. Mediterranean rail axis, the intermodal connections with The creation of global specialist centres is the result of the Port of Barcelona as backbone, and the still scant the strategy of large corporations to optimise the geo- intercontinental connections with Barcelona airport. graphical locations of the various business activities in terms of their business, prioritising the functional and/or However, the good image and operation achieved in product line specialisation. macro-infrastructures has to have its counterpart on a micro scale in the respective business parks and indus- A parallel development is the creation of corporate trial estates. shared service centres (SSC) that centralise the provision of services (for example, information systems, purchas- • Highlighted in the qualitative parameters are the quality ing, administration) that were previously provided locally of life, the characteristics of an attractive and cosmopoli- in each subsidiary.
  • 12. 22 FOREIGN INVESTMENT IN THE BARCELONA AREA 23 1. FDI in the world Inward foreign direct investment (FDI) flows world- The recovery of FDI compares with world GDP, which wide in 2010 totalled 1,244 billion dollars, an increase returned in 2010 to a similar level of growth as 2007. of 5% compared with the previous year, after three consecutive years of decrease. 2 Inward foreign direct investment (FDI) flows worldwide in Percentage evolution of GDP of FDI in the 2010 totalled 1,244 billion dollars according to the World world, 2007-2010 Investment Report 2011, published by the UNCTAD (United Nations Conference on Trade and Development), 40% 34.8% an increase of 5% compared with the previous year. Al- 30% though this figure represents a recovery after the succes- 20% sive falls experienced in 2008 and 2009, world FDI is still 4.9% 10% far from the volume of 2007, which was a historical high: 3.9% 1.6% 3.6% 0% -2.0% -10% -11.5% 1 -20% -32.1% World foreign direct investment: absolute -30% flows and annual variations, 2007-2010 -40% 2007 2008 2009 2010 % annual variation FDI $1,971 % annual variation GDP $2,000 35% 40.0% $1,744 $1,800 30.0% $1,600 Sources: UNCTAD. World Investment Report 2011; United Nations World 20.0% $1,400 $1,244 $1,185 Economic Situation and Prospects 2011 $1,200 10.0% 5% $1,000 0.0% $800 -12% -10.0% $600 $400 -20.0% After a year of weak and uneven recovery, global eco- -32% $200 -30.0% nomic growth slowed down in mid-2010. According to the $0 -40.0% United Nations World Economic Situation and Prospects 2007 2008 2009 2010 2011, the slowdown is expected to continue in 2011 World FDI (billions USD) and 2012. The forecast is surrounded by a great deal of % annual variation uncertainty and serious risks of worsening. Source: UNCTAD. World Investment Report 2011 The United Nations base growth forecast for world GDP stands at 3.1% for 2011 and 3.5% for 2012, below the growth rates prior to the crisis. According to the UNCTAD, world FDI flows in 2011 will be between 1,300 and 1,500 billion dollars, and will rise in 2012 to around 1,600-2,000 billion dollars.
  • 13. 24 FOREIGN INVESTMENT IN THE BARCELONA AREA 25 FDI flows in the developing economies have recovered Greenfield investments have continued to fall since By sector, the manufacturing sector has experienced to stand at over 50% of all worldwide FDI. 2008 to almost half. Mergers and acquisitions have a +23% recovery compared with 2010 and has gained dropped even more, falling to a third of the value relative weight in total FDI, reaching 48%. FDI flows in the developed economies (Europe, North reached in 2007. America, Japan, Israel, Bermuda, Australia and New With regard to the productive sectors of world FDI after Zealand) held steady in 2010 at practically the same Greenfield investments reached their highest point in 2008, the manufacturing sector stands out, having seen level as the previous year. Elsewhere, flows in the devel- 2008, subsequently falling dramatically the following a +23% recovery. Apart from this, the services sector oping economies rallied considerably and grew by 10% to year and even more in 2010. The volume of greenfield (-14%) and the primary sector (-30%) have decreased reach over 50% of inward FDI world-wide for the first time investments fell by 655 billion dollars between 2008 and remarkably. since 2007. 2010, some 55%. The sectorial distribution of FDI in 2010 is clearly based For their part, mergers and acquisitions underwent an on manufacturing (48%), while the rest is divided similarly 3 even more dramatic fall in the 2007-2009 period to between services (29%) and the primary sector (22%). World foreign direct investment: annual the point in 2009 when they stood at a quarter of the inward flows by type of economy, 2007-2010 volume reached two years earlier. By contrast, a change in the trend was seen in 2010 with a significant recovery compared with the previous year (+36%), although the $2,000 volume (339 billion dollars) continues to be very far from $1,800 $1,600 $664 that of 2007 (1,023 billion dollars). $1,400 $779 $1,200 $1,000 $582 $642 4 $800 $600 $1,307 Greenfield investments and mergers and $965 $400 $603 acquisitions from worldwide foreign direct $602 $200 investment (billions USD), 2007-2010 $0 2007 2008 2009 2010 developing economies (billions USD) $2,500 developed economies (billions USD) $2,000 Source: UNCTAD. World Investment Report 2011 $1,500 $940 $1,462 $1,000 $952 $807 After a sharp collapse of world FDI in 2009, the devel- $500 $1.023 $707 oping economies have grown higher than the world $0 $250 $339 average, which has offset the stagnation of FDI in the 2007 2008 2009 2010 developed economies, which emerged from two consecu- tive years of severe decline (-26% in 2008 and -38% greenfield investments mergers and acquisitions in 2009). Source: UNCTAD. World Investment Report 2011
  • 14. 26 FOREIGN INVESTMENT IN THE BARCELONA AREA 27 2. Inward FDI in Spain Inward FDI in Spain experienced an upturn in 2010 Spain’s share in worldwide inward FDI fell by two per- The fall in relative weight of the European Union, With regard to the principal outward FDI countries into despite standing at one-third of the maximum reached centage points compared with 2008. which was dramatic in 2008, continued a slow decline Spain, the following graph shows the 10 main countries in 2008. to reach 24% of the share of inward FDI in the world in whose companies made the greatest direct investment Spain’s share in inward FDI flows in the world reached 2010. in Spain in the 2006-2010 period, arranged as a percent- According to the UNCTAD World Investment Report 2011, 2% in 2010, leaving it in 16th place among receiving age by order of importance. gross inward FDI in Spain was 24.5 billion dollars in countries. The EU’s share as a recipient of FDI flows has fallen by 2010, representing an increase of 168% compared with between 15 and 20 percentage points since 2008. In the previous year and a marked change in trend com- In 2010, the United States recovered the worldwide 2010, it recorded a 12% fall in FDI, motivated especially 8 pared with the sharp decline it underwent in 2009.2 inward FDI share that it had in 2008. As regards the by the economies of the Netherlands, the United Share of the principal outward FDI countries emerging countries, China (including Hong Kong), Brazil Kingdom and Italy. into Spain, 2006-2010 (in %) and Russia increased their share in worldwide FDI in re- 5 cent years. Of note is the relative loss in weight of India’s Evolution of foreign direct investment in share, despite the FDI inflow having risen in absolute 7 18% the world, in the European Union and in Spain value. variation in absolute values of inward FDI in 16% 16% 16% (billions USD), 2007-2010 the European Union, 2009- 2010 (billions USD) 14% 12% 11% 10% 9% 6 10% $2,000 8% World ranking of the principal FDI recipient $-51 $-31 $-11 $9 $29 $49 7% $1,800 6% 6% countries, 2010 (in % total world FDI) 5% $1,600 $38 Belgium 4% 3% 3% $1,400 $15 Spain 2% $9 Germany 0% $1,200 -$10 Italy ly m es y o s ce g da s an nd te ur ic Ita $1,000 do at an na ex ira bo rm la St ng Fr Ca M $-25 United Kingdom er Em 0.0% 5.0% 10.0% 15.0% 20.0% m Ge Ki d th xe $800 te ab d Ne Lu i te Un $-42 European Union Ar i Un $600 18.4% United States $-51 Netherlands $400 8.5% China $200 5.5% Hong Kong Source: Own production based on Datainvex, Ministry for Industry, $0 Spain 5.0% Belgium Energy and Tourism 2007 2008 2009 2010 European Union 3.9% Brazil Source: Own production based on UNCTAD. World Investment Report World Germany 3.7% 2011 It should be highlighted that Italy and the United King- 3.7% United Kingdom dom provided a third of the total inward FDI in Spain, and 3.3% Russia Font: UNCTAD. World Investment Report 2011 3.1% Singapore that together with the United States and Germany, they 2.7% France In this context, Spain is far from the share it had in 2008, accounted for half the total. 2.6% Australia when with almost 77 billion dollars, it reached 4.4% of Spain’s recovery compares with the continued fall in FDI 2.5% Virgin Islands worldwide inward FDI. Since then, it has lost relative With regard to the sectorial distribution of inward FDI in in the European Union since 2008 (-43%), 2009 (-29%) 2.3% Saudi Arabia weight in the world share of FDI. However, the principal Spain, 2010 shows a clear orientation towards the manu- 2.1% Ireland and 2010 (-12%). On a world scale, the collapse in FDI FDI recipients in the European Union have also lost facturing and goods-production sector, with services to a 2.0% India has been less pronounced than in the EU: -12% (2008), ground in their world share, with the exception of Ireland lesser extent. 2.0% Spain -32% (2009) and +5% (2010). and Germany. Specifically, with 59% of the inward FDI in 2010, industry led services (36%) in inflows of foreign investment in Source: UNCTAD. World Investment Report 2011 Spain. 2. In order to be able to make a homogeneous comparison of trends worldwide, Despite this, investment in absolute terms in industry fell in the European Union and in Spain, data provided by UNCTAD have been used. However, it should be noted that there are significant disparities with the data by half compared with 2007 levels. By contrast, services provided by the Spanish Ministry for Industry, Energy and Tourism in the Datain- stand at the same level, despite the strong increase in vex database, which are regularly updated up to two years after the end date of a specific period. 2008.
  • 15. 28 FOREIGN INVESTMENT IN THE BARCELONA AREA 29 3. Inward FDI in Catalonia After the collapse experienced in 2009, gross inward 10 The strong increase in 2010 of gross foreign investment Gross productive foreign investment in Catalonia in the FDI in Catalonia saw a strong upturn. Productive in- Evolution of Catalonia’s share in inward FDI in excluding ETVEs (holding companies) in Catalonia (180%) first semester of 2011 stood at 937 million euros, an vestment represented 87% of total inward FDI. Spain, 2006-2010 (in %) compares with the contraction of this indicator in Spain increase of 11% compared with the same period in 2010. (-5%). Gross inward FDI in Catalonia stood at 4.52 billion euros, With regard to geographical areas, the OECD is the most 22% the highest level in the last five years, representing 19% 20% important source (98%) of inward FDI in Catalonia. The 19% of inward FDI in Spain. 12 EU-27 represented 96% of inward productive FDI in 2010. Distribution of gross inward FDI in Catalonia, 15% 2009–2010 (in millions) 9 10% 11% 14 10% Evolution of gross inward FDI in Catalonia, Geographic origin of gross inward €5,000 2007-2010 (in millions) 7% €4,520 productive FDI in Catalonia – 2010 5% €4,000 €3,952 €3,000 0% €4,000 €5,000 2006 2007 2008 2009 2010 €3,807 €4,520 €2,000 €1,874 €3,500 €4,500 % Cat of Spain €1,410 €4,000 €3,811 €3,000 €1,000 €3,500 €568 €2,500 €3,128 €464 €3,000 €2,764 Source: Foreign Investments Register, Ministry for Industry, Energy and €2,000 €0 €2,500 Tourism and Invest in Catalonia - ACC1Ó €1,874 2009 2010 €1,500 €2,000 €1,500 Total gross investment €1,000 €1,000 Gross investment excluding ETVEs €500 €145 €500 In 2010, total gross productive foreign investment in Gross investment in ETVEs €0 €0 Catalonia (that is, discounting flows received by ETVEs) 2010 2006 2007 2008 2009 2010 was 3,952 billion euros (87% of the total), which is the Source: Foreign Investments Register, Ministry for Industry, Energy and EU-27 best recorded since this variable has been measured. Tourism and Invest in Catalonia - ACC1Ó rest of the world Source: Foreign Investments Register, Ministry for Industry, Energy and Source: Foreign Investments Register, Ministry for Industry, Energy and Tourism and Invest in Catalonia - ACC1Ó 11 13 Tourism and Invest in Catalonia - ACC1Ó Distribution of gross inward FDI in Catalonia, Distribution of gross inward FDI in Spain, 2010 (in % and absolute values in millions€) 2009–2010 (in millions) In the first semester of 2011, total inward FDI in Catalo- The Netherlands, France and the United Kingdom ac- nia stood at 1.144 billion euros, 30% more than the first counted for almost 80% of the inward productive FDI in €25,000 €23,415 semester of 2010, a figure that would appear to confirm 2010. We should stress the high weight of the Nether- a change in trend. €20,000 lands, with nearly half the total, although it should be €568 €16,544 considered that many multinational companies use the €15,000 Despite this, we should remember that in recent years, €12,249 €11,778 Netherlands as a springboard from which to invest in €11,637 the proportion of productive FDI aimed at Catalonia €3,952 €10,000 EU countries owing to the favourable fiscal treatment it within Spain fell considerably, standing at figures of less offers foreign investors. €5,000 €4,295 than or slightly above 10%, far from those of the 2000- 2006 period, as can be seen in the following graph. gross investment excluding ETVEs €0 gross investment in ETVEs 2009 2010 total gross investment gross investment excluding ETVEs Source: Foreign Investments Register, Ministry for Industry, Energy and gross investment in ETVEs Tourism and Invest in Catalonia - ACC1Ó Source: Foreign Investments Register, Ministry for Industry, Energy and Tourism and Invest in Catalonia - ACC1Ó