The document outlines a plan for a live concert event to promote a brand. The objective is to make everyone proud to be associated with the brand and give a mesmerizing show that creates long-lasting brand presence. The plan involves creating awareness of the event through door-to-door promotion and branding, gaining involvement through feedback and contests, providing an awesome experience at the live concert, and converting attendees into supporters by presenting the vision and future of the group. The event will be held at a stadium and feature famous artists to entertain over 100,000 people, with proper setup, permissions, and arrangements for food, medical support, and security.

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3. Objective
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To Make Every One
PROUD to be
associated with the
BRAND
Give a Life
Mesmerizing Show
To make a BRAND
presence that lasts
LONG

4. How Do we Achieve This Objective

5. The Triangle
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Awareness
Involvement
Experience
Conversion

6. Defining The Triangle
Awareness
• Make Target customer know of the Live
Concert and its available Product/service.
Involvement
• Is to make the Target customer involved /
relate with the Live Concert
Experience
• Is to make the Target customer feel and
experience the Live Concert
Conversion
• Is to convert the Target customer in to
Potential Supporter once the customer shows
positive approach toward the product/service

7. AWARENESS

8. Awareness :-Human being tend to replace their memories time to time, what
was yesterday may not exist in their mind today.
Door To
Door
Branding
• Door To Door.
• Inter Act With Maximum Target
Group
• Branding.
• Hoardings the best way to
communicate about the event to
the Target group
• Paper Insertions &
Advertisements.

9. DOOR TO DOOR
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 The Awareness team would consists of 100 promoters.
 They will visit the Target Area.
 Door to Door they will interact about the Live concert, the group that is
making it happen.
 Give them the passes to come for the live concert.
 Welcome them for the event
 Take down their contact information.
 Activity to start 1 month before the event date

10. Door To Door :- Effectiveness
100
Promoters
6000 house
holds per day
60 houses
per day
25 working
day
6000
houses
per day
150000
Households
one month

11. Door To Door :- Effectiveness
150000
65%
97500
Households
per day
Work
efficiency
Households

12. BRANDING THE EVENT
 HORDINGS
 Minimum 15 hording
 Minimum size 12 x 8
 Should have maximum Eye ball hits
 The hoardings should be up 20 days before the event
 PAPER ADVERTISEMENT
 Minimum 5 paper advertisements
 In all newspaper
 Front or last page right hand corner
 Minimum 50 cc advertisement
 The Paper advertisement should start 10 days before the event

13. INVOLVEMTN

14. INVOLVEMENT:- Human being tend to take interest when they become
part of an act.
Feed Back
• The TG will have to give feed back for the Brand , of they
think it can improve in its services.
Slogan
contest
• They will have to give a slogan that matches the Brand, the
best 3 slogans will win a MEGA prize that will be declared
during the Live concert.
Free Passes
• On filling the feed back form the household will get the free
passes FREE

15. Experience
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16. EXPERIENCE
:-Human being respect the Experience of Proud And Honor .
• A warm & Royal
Welcome.
WARM
WELCOME
Serving
• A proud & Alive
feeling of
service.
• The Live Concert
• Stars that will
make them feel
AWESOME.
Live Concert

17. CONVERSION

18. CONVERSION:-
With all the above 3 experience it makes a platform to generate
• What is the
future of the
GROUP
• How it will
impact the
future of the
TG
ASSOCIATION
• Presentation
of the GROUP
• What the
group is all
about
• What is its
vision
FUTURE
GROUP PRESNTATION
association with the group
• On the spot
registration
for the TG
with the
group
• Association
certificate

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20. Visualize It!
The event will be a mesmerizing one
More then 1,00,000 people
attending it .
The entire event venue will be
branded with the logo and singes of
the GROUP .
Mob
Mentality
Transform
PEOPLE
Presentation of the GROUP will be
the main focus so as to educate the
people of the coming services
Aware
Educate

22. Step By Step
This show is aimed to give the life
lasting experience to the invitees.
The show is designed
considering the entertainment
that the people will look
forward too.
Artists for Live Concert
Setup for the Live concert
Execution of the Live Concert

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Anchor
Sai Tamhnkar
Lead Band
Avdhoot Gupte
Performer Of the Evening
Ajay & Atul

25. About The Stars
Sai Tamhankar (born, 25 June 1986)
is an Indian actress. She has
acted in
the Hindi movie Ghajini.She has
acted in Marathi movies such
as Raada Rox, Rita and the
September 2012 release No Entry
Pudhe Dhoka Aahey,she has
acted in theShreyas
Talpade home production Sanai
Choughade.[4]

26. About The Stars
Avadhoot's singing career took off
when he won the national level
competition of TVS Saregama.
Since then he has lent his voice
to Hindi and Marathi songs.
Avadhoot arranged a number
of remixes albums.
His next album came in 2003; Meri
Madhubala which was popular and a
hit. It included songs like "Bai Bai
Manamoracha Kasa Pisara Fulala,"
and Ae Pori Jara Halu Halu Chal.
"Jai Jai Maharashtra Maza" from
album Dil Se Maratha and "Dhipadi
Dhipang" are also some other
popular songs of him.

27. About The Stars
Ajay-Atul (
:
) is
the music alias of Indian music
director-composer duo of
brothers Ajay and Atul
Gogavale.[1] In 2008, Ajay-Atul won
the Best Music Direction award at
the 56th National Film Awards from
the Government of India for
contributing music to the Marathi
film Jogwa.[2]

28. About The Stars
She was in the music video Aye Hip
Hopper by Ishq Bector.
She hosts the program, Comedy
Express, on ETV-Marathi. She also
hosted a dancing based reality show
"Dance Maharastra Dance" aired on
Zee Marathi along with 'Siddharth
Chandekar'.
Amruta has also worked in several
Hindi films such as Mumbai
Salsa, HatTrick, Contract and Phoon
k.

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30. Stadium For The Event Venue:A stadium is the best place to hold
this kind of Event.
•It not only reduces the cost but also
reduces the logistics of the event.
•The safety is of outmost concern
, and event in a stadium are safest.
•As there are no tickets people
walking in are welcomed and it gives
them a space to sit
•Parking is not a problem
•The stadium has most of the
permissions required for the event

31. VIP SITTING AREA
Stage
Setup

32. Stairs for
Performer entry
Stairs for
Performer entry
Stagesetup
100 ft
Sound Box
200ft
Fire Extinguisher
Sound Box
50ft
Sound & Light Console
32 ft
Stairs for guest entry
Fire Extinguisher
Black Masking Barricading

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Major Requirement For The Event
•Sound For 1,00,000 nos. of people
•Lights for stage
•LED (A/V) for Live telecast &
Presentation
•Power for sound and lights
•Sitting Arrangement for VVIP & VIP
•Permission for the event
•Water and food stalls
•Medical Attention
•Security

34. ThankYou