This is an introductory deck that gives an overview of the services provided by mirc media: a) Business intelligence over the social web b) Command centers for real time monitoring over the social web Get in touch with us to explore possibilities of collaboration.

1. mirc media
insights and engagement from the social web
© mircmedia 2011 -12

2. The Social Web Is Expanding Everyday
• Social web is based on conversations.
• Social web includes social networking websites,
news, blogs, Q&A, consumer complaint forum and
other web 2.0 sites that facilitate conversations.
• Reaching Masses
= Snowballing of conversations
= Broadcasting
• Just like in the real world, some of the best
conversationalists start by listening first.
© mircmedia 2011 -12

3. To Be or Not To Be
Is No More The Question
Because people are already talking about
– Your brand
– Their needs
– Their tastes
– Their experiences
– Your products
– Your competitors and their products
– Your organization
… irrespective of your presence on the social
web.
© mircmedia 2011 -12

4. mirc media can help you …
Set up and Run
Command Centers Make Data Driven Decisions
• Start fishing for and listening to relevant • Plan engagement campaigns for
conversations across the social web in your brand with actionable
near real time insights and recommendations
• Conversations are also manually tagged • Back your media (ad) buying
and filtered to verify sentiment, priority, decisions with actionable data
category and response path and insights
• A workflow / response path is set up to • Help your team monitor the
route and post a response through the efficiency of ad/ engagement
relevant stakeholder campaigns and/or brand
reputation
• Can be used for: Brand reputation
management, Lead generation, • Help your brand establish a
Customer service, Campaign competitive advantage online
monitoring, Influencer engagement, with competitor and industry
Employee behavior and satisfaction analysis.
© mircmedia 2011 -12

5. Advantage mirc media
• Tool agnostic: Our focus is on gathering data and insights. We
do not sell software products and tools.
• Multiple crawling tools may be deployed to achieve the
optimum data set for analysis and mining.
• Manual override processes are deployed to corroborate the
sentiment and categories to mine the most relevant
conversations (in addition to the automation) .
• Data Segmentation: Identification of contextual patterns to
bucket conversations and derive deeper insights- moving
beyond listing keywords.
© mircmedia 2011 -12

6. Some Visual Aid To Get You Started
Analyzing Brand Posts
Measuring True Engagement Value
Sentiment Analysis on Key Topics
Key Conversation Themes (Topics are not same as keywords)
Legend hidden to protect brand identity © mircmedia 2011 -12

7. Our Services
• Analytics, Insights & Recommendations To
Engage Over The Social Web:
– Campaign Planning
– Campaign Monitoring
– Competitive Analysis
– Media (Ad)Buying
• Social Web Command Center:
– Brand Monitoring on the Social Web with Workflow and Engagement (includes
responding)
– Brand Perception Report (Weekly / Monthly / Quarterly)
– Lead Generation
– Influencer Engagement
• Training:
– Consulting and Training to set up an in-house social web monitoring practice.
© mircmedia 2011 -12

8. Let’s Connect to Explore Further
e: hello@mircmedia.com
t: @mircmedia
w: www.mircmedia.com
a: D-15, Nandjyot Industrial Estate, Andheri
kurla Road, Saki Naka, Mumbai - 400072,
INDIA
© mircmedia 2011 -12