Ics presentation financial_institutionsandsocialmediamarketing

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miriamchristof

Business Technologie

Financial Institutions
and Social Media
New Initiatives Based on Relationship Marketing

Relationship Marketing is About People, not
Technology

“New marketing is about relationships, not
about the medium.”
Ben Grossman

You Have to Nurture Long-Term Customer
Relationships

• Social Media shifted the traditional view of marketing from a
sales driven approach to a people driven approach
• Relationship Marketing focuses on customer engagement
and community building
• All marketing should support the building of the highest
value on social networks: trust

Embrace the New Skills - Empathy and
Compassion

I’ve learned that people will forget what you said,
people will forget what you did,
but people will never forget how you made them feel.

Maya Angelou

People Are the Starting Point in Successful
Social Media Marketing

People

Objective

Strategy

Technology

Source: Forrester Research

What Does this New Marketing Perspective
mean?

• We see a major shift in today’s marketing world which gives
the power back to consumers
• The way we will do business in 2015 is exactly the same way
business owners did business in 1930 – personal, authentic
and community-based
• Adapting this change and including new platforms and
technology to reach your target audience is key to success

Have a Good Content Mix

Source: Citi Bank

Use Visual Guidance Elements in Your Content
Mix

Make Information More Interesting and
Include Strong Calls-To-Action

Source: Bank of America

Host Contests to Build Your Community

Source: HSBC Student Facebook Fan Page

Make Your Offers Stand Out in the Daily
Content Flood

Be Playful and Provide Useful Information

Start Your Relationship Marketing Now…

Like us on Facebook
www.facebook.com/justjumpmarketing

Talk to us on Twitter
@miriamchristof

Meet us for coffee
@Peets

Thank You for Jumping With Us

Miriam Christof
Cell: 781.366.5549
miriam.christof@gmail.com
Skype: miriam.christof

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1. Financial Institutions and Social Media New Initiatives Based on Relationship Marketing

2. Relationship Marketing is About People, not Technology “New marketing is about relationships, not about the medium.” Ben Grossman

3. You Have to Nurture Long-Term Customer Relationships • Social Media shifted the traditional view of marketing from a sales driven approach to a people driven approach • Relationship Marketing focuses on customer engagement and community building • All marketing should support the building of the highest value on social networks: trust

4. Embrace the New Skills - Empathy and Compassion I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. Maya Angelou

5. People Are the Starting Point in Successful Social Media Marketing People Objective Strategy Technology Source: Forrester Research

6. What Does this New Marketing Perspective mean? • We see a major shift in today’s marketing world which gives the power back to consumers • The way we will do business in 2015 is exactly the same way business owners did business in 1930 – personal, authentic and community-based • Adapting this change and including new platforms and technology to reach your target audience is key to success

7. Best Practices

8. Don’t Just Talk About Banking!

9. Don’t Just Talk About Banking!

10. Don’t Just Talk About Banking!

11. Show Your Community Engagement

12. Show Your Community Engagement

13. Show Your Community Engagement

14. Have a Good Content Mix Source: Citi Bank

15. Have a Good Content Mix

16. Use Visual Guidance Elements in Your Content Mix

17. Make Information More Interesting and Include Strong Calls-To-Action Source: Bank of America

18. Host Contests to Build Your Community

19. Host Contests to Build Your Community

20. Host Contests to Build Your Community Source: HSBC Student Facebook Fan Page

21. Make Your Offers Stand Out in the Daily Content Flood

22. Post Something Different

23. Be Playful and Provide Useful Information

24. Use Social Media for Customer Happiness

25. Use Social Media for Customer Happiness

26. Start Your Relationship Marketing Now… Like us on Facebook www.facebook.com/justjumpmarketing Talk to us on Twitter @miriamchristof Meet us for coffee @Peets

27. Thank You for Jumping With Us Miriam Christof Cell: 781.366.5549 miriam.christof@gmail.com Skype: miriam.christof

Ics presentation financial_institutionsandsocialmediamarketing

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Ics presentation financial_institutionsandsocialmediamarketing