Recent talk at Mums in Business group in East Dulwich. Introduction to business modelling, use of a business model canvas and discussion on a range of business models. Based on the book "Business model generation" by A. Osterwalder / Y. Pigneur

1. Can I be a
business
model?

2. YOUR BUSINESS MODEL
what is that all about?
2013

3. Many businesses
fail
Big& Small

4. Small business
failure:
4 out of 5
in year 1

5. e.g.
HMV
Jessops
Blockbuster
Comet (2x)
And let’s not talk about the …
Big failures since 2010:

6. Don’t
blame the
Economy!

7. YOUR
BUSINESS MODEL
AS THE KEY

8. Business Model def:
What you do
How you do it
Who you sell it to

9. K
E
Y
THE Value proposition
Customers
Money
Practicalities
People

10. Answers on a
post-it

11. K
E
Y
THE Value proposition
What
Needor Problem
do you solve?

12. No marketing
blurb!

13. K
E
Y
THE
Customers
Who are your
Customers
and what’s your
Relationship?

14. What do you Really know
about you Customers?

15. K
E
Y
THE
Practicalities
What do you NEED to
Produce?
Sell?
Deliver?

16. Does it fit
your Value
Proposition?

17. K
E
Y
THE
People
Who are the
People in your
business?

18. Staff
Partners
Stakeholders

19. K
E
Y
THE
Money
Money
Money
Money

20. Revenue
less
Costs
=
???

21. Popular
Business
Models

22. Niche
Expertise, small set of products / services,
limited customer reach, straightforward
exchange
Most life-style businesses

23. Longtail
Selling less of more = large # of niche product,
each sells infrequently
e.g. Netflix, Ebay, Facebook, Lulu.com, Amazon

24. Multi-sided
Brings together two+ separate customer groups
& facilitates the interaction
e.g. Credit Cards, Google, Ebay, Amazon market place

25. Bait & Hook
Cheap/Free initial offer with a tie-in
e.g. Mobiles on contracts, Gillette Razors, Printers &
cartridges

26. Free/Freemium
Gives away product/service for free – financed
by other products / services
e.g. Skype, Google, Metro & Evening Standard, Museums
in London, many mobile apps

27. K
E
Y
THE Value proposition Customer
types
Customer
relationships
ChannelsKey
activities
Key
resources
Key staff
Key
Partners
Stakeholders
Income
streams
Cost
structures
Profits
Get the
tools

28. I see
Change
Scan
the
Future

29. Grab
opportunities

30. Enjoy your business

32. Acknowledgement
Content and Canvas
The business model canvas has been derived from the business model canvas developed by
Alexander Osterwalder and Yves Pigneur in their book “Business model generation”. The original
canvas has been remixed based on my personal experience with clients.
Link to the original source:
The business model patterns are also based on the same book by Osterwalder / Pigneur
Images
Flickr,
Urban Mogul Life
Decca Records
Design inspiration
Eric Feng & SlideComet
(
)