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Social Media as a Gateway to Engagement

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Miriam Brosseau
Miriam Brosseau

A presentation for Jewish early childhood task forces in Westchester working in an initiative called "Gateways to Engagement." Geared towards the idea of making your own social media space more engaging through being more transparent, authentic, and intentional.

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Introductions Mad Lib ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media as a Gateway to Engagement Presented by Miriam Brosseau Social Media Coalitions Manager The Jewish Education Project
About Millenials ,[object Object],[object Object],[object Object],[object Object],Sources:  http://www.hubmagazine.com/2010/04/meet-the-millennials-2/  ;  http://jewpoint0.org/2011/11/millennial-generation-the-m-factor/ ;  http://blogcdn.flowtown.com/blog/wp-content/uploads/2010/07/Millennials-7-16.png
Millenials as Parents ,[object Object],[object Object]
What are Millennial parents' expectations?
Social Media = A way (medium) to get to people (social) (Relational,2-way -- Not a Bulletin Board) - 90% People, 10% Technology -
The Circle of Social Media Listen Engage Measure /Adapt
What makes for "successful" engagement - with Millennial parents especially? It starts on the inside...
1. Who Are You?  Social Media Principle:Transparency Jewish Guiding Value: Hineini  ,[object Object],[object Object],[object Object]
Fostering Transparency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. How do you interact? Social Media Value: Authenticity Jewish Guiding Value: Tocho K'varo ,[object Object],Example:  The Pardes Institute Facebook Page How can we engage more authentically?
Show, Don't Tell, Who You Are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. To what end? Social Media Value: Intention, Goal-setting Jewish Guiding Value:  Kavanah ,[object Object],How can we engage with more intention?
Set Your Vision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Intention Transparency Authenticity
 
Intention/Authenticity Transparency Intention
Critiquing Our Own Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* We are NOT focused on number of fans/followers, but on how we are making our space more engagement-friendly .   Remember : Social media = a way to get to people - think relational, not bulletin board.
Questions? Comments? Ideas? Thanks, keep in touch, and have fun! Miriam Brosseau [email_address] @miriamjayne

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