Voglio Vivere Cosi - The Insights behind the campaign
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The document outlines a new 3-year campaign to promote tourism in Tuscany, Italy. The campaign will have a strong digital and social media focus, with a dedicated team managing content across websites, blogs, videos and partnerships. It aims to position Tuscany as a desirable tourist destination through creative and engaging storytelling that highlights the region's culture, landscapes and lifestyle.
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Voglio Vivere Cosi - The Insights behind the campaign
- 2. dierent approach tone of voice Thursday, March 19, 2009
- 3. A permanent campaign that will support the promotion of Tuscany over the next 3 years Thursday, March 19, 2009
- 4. an International campaign Thursday, March 19, 2009
- 5. an Innovative campaign Thursday, March 19, 2009
- 6. an Interactive campaign a Thursday, March 19, 2009
- 7. a Multimedial campaign Thursday, March 19, 2009
- 8. with 1 target Thursday, March 19, 2009
- 9. leading Tuscany from a landmark to a lovemark Thursday, March 19, 2009
- 10. communicating a sustainable and responsible way of travelling Thursday, March 19, 2009
- 11. communicating a unique mix of a strong identity, art, landscapes and wellness Thursday, March 19, 2009
- 12. delivering a perception of a smart and open region Thursday, March 19, 2009
- 13. talking to smart and open people Thursday, March 19, 2009
- 14. The Insights behind the Thursday, March 19, 2009
- 15. It's all about people and the use of digital media for travelling Thursday, March 19, 2009
- 16. Before travelling, when Thursday, March 19, 2009
- 17. people create Thursday, March 19, 2009
- 18. people seek for experience bites Thursday, March 19, 2009
- 19. do the planning Thursday, March 19, 2009
- 20. While travelling, when Thursday, March 19, 2009
- 21. people wish/need to interact with the local network Thursday, March 19, 2009
- 22. people track and tell what they do and see and feel over blogs or photoblogs or... Thursday, March 19, 2009
- 23. After travelling, when... Thursday, March 19, 2009
- 24. people think back Thursday, March 19, 2009
- 25. people share their experience Thursday, March 19, 2009
- 26. people tell stories Thursday, March 19, 2009
- 27. Collaboration, Participation, Lifeblogging, Influence Networks are changing the rules Thursday, March 19, 2009
- 28. More than 175 million active users on Facebook Thursday, March 19, 2009
- 29. nearly 30,000 Wikipedians contribute 5 times or more in a week Thursday, March 19, 2009
- 30. 21,000 destination guides and other articles written by Wikitravellers from around the globe Thursday, March 19, 2009
- 31. This is Why Thursday, March 19, 2009
- 32. VOGLIO VIVERE COSI’ Thursday, March 19, 2009
- 33. One website as the focal point turismo.intoscana.it Thursday, March 19, 2009
- 34. Travel advice, tips guides, events and destination Thursday, March 19, 2009
- 35. 3,000 tourist information pages 1,000 videos MP3 audioguides 360 degrees pictures Thursday, March 19, 2009
- 36. content will be both Thursday, March 19, 2009
- 37. SMS - MMS based services Thursday, March 19, 2009
- 38. many actions happening Thursday, March 19, 2009
- 39. at the heart of the campaign A dedicated Social Media Team Thursday, March 19, 2009
- 40. It’s going to be about observing and listening, Thursday, March 19, 2009
- 41. 10 english speaking young guys managing and stimulating the talk spreading content across the web ‘socializing Tuscany’ Thursday, March 19, 2009
- 42. Search Engine beyond partnering with Google Thursday, March 19, 2009
- 43. an original people generated TV format made in partnership with MTV Thursday, March 19, 2009
- 44. Unconventional Thursday, March 19, 2009
- 45. Young Smart Thursday, March 19, 2009
- 46. Engagement Thursday, March 19, 2009
- 47. An evocative Thursday, March 19, 2009
- 48. On Air RAI Mediaset in Italy, Thursday, March 19, 2009
- 49. Partnership with AP Com 400 press media all over the world Thursday, March 19, 2009
- 50. 10 International Airports Thursday, March 19, 2009
- 51. Voglio Vivere Così Card a mobile application Thursday, March 19, 2009
- 52. This is How Tuscany Thursday, March 19, 2009
- 53. PRESS TV Thursday, March 19, 2009 WEB SOCIAL MEDIA MOBILE SERVICES A unique communication AIRPORT DIGITAL VOGLIO
- 54. Thank you Thursday, March 19, 2009
- 55. more info: http://blog.intoscana.it/intoscanatrepuntozero/ www.turismo.intoscana.it Thursday, March 19, 2009
Notes de l'éditeur
- Good evening everyone, my name is Massimiliano, and tonight I have the pleasure to introduce you the new Tuscany communication campaign, Voglio Vivere Così. It’s not the traditional advertising campaign but something new, something really unique. Different in terms of approach, tone of voice and tools.. In the next 20 minutes we will try to let you understand how different...
- Voglio Vivere Così will be a permanent communication campaign that will support the promotion of Tuscany over the next 3 years.
- It will touch all the world basically
- It will involve many innovative tools
- It won’t follow the classical framework where a sender delivers a message to a listener, but it’s going to be about dialogue and continuous interactions
- It will be rich and multimedial, both for contents and for channels
- and there will be just one important target
- leading tuscany form being perceived as one of the most important territory of the world in our mind, to something we feel in our heart, able to create an intimate and emotional connection.
- a campaign that will communicate a sustainable and responsible way of travelling, respectful of the nature and its rhythm
- a campaign that will communicate that uniwue mix that just Tuscany in the world is able to give, strong identity, art, landscapes and wellness
- a campaign that will deliver a new perception of Tuscany, the perception of a smart, contemporary and most of all open region
- talking to smart, contemporary and open people...