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23 years in Serbia

Creativity and Responsibility
No partial solutions.
No partial solutions.
Everything.
SVA* in Serbian means everything.
People, their needs and values are everything in this business.
That’s why "everything" is our name.
We take care of it all.
Such Valuable Assistance.

*Founded in 1990
Results!
What to expect from us?
Results.
Strategy, creativity, business expertise and
independent thinking.
With 22 people on board, we are big enough to react
to any challenge and
small enough to squat and transform customarily
if/when needed so.
SVA – 23 years among the top ten agencies in Serbia

Source:Taboo/APR: Communications Agencies in Serbia
Communication!
Development of public attitudes, behavior
change, creative ideas that will drive earned media
coverage and social participation programs are
integral parts of all planning, developments and
estimations of successes especially in the corporate
and brand communication.
Focusing on behavior change, brand and corporate
communication and sales strategies SVA has been
able to develop and consolidate its core competencies.
Clients
Clients
Clients by Project
Governments and Institutions
Clients’ recommendations

Samsung
„Samsung Electronics appreciates very much the coperation with SVA
agency.Their creative and responsible approach fully complies with
the requirements of our company, which is the leader in IT market.
Samsung works with SVA in the area of Public relations, and SVA
gives us continuous
support.“
Ana Bajovic,Communications Manager

Republic of Serbia Ministry of Health
„SVA agency is a team that above all cooperates with the client and
gives great results. SVA and Ministry of Health have been working
together for a long period of time through many campaigns. I would
like to emphasize very succesful campaign aginst Tobacco smoke
that gained the award of the World Health Organization and the
campaign „United against drugs“ which had valuable PR support ad
more than 100 press announcements in two months.“
Tina Aničić, PR Manager
Work
PODRAVKA
Vegeta
integrated campaign
BONGRAIN
Biser Mladi sir TVC
HYPO ALPE ADRIA LEASING
Sales integrated
campaign
Image integrated
campaign
BEOGRADSKI SAJAM
Event integrated
campaign
Event integrated
campaign
HOLCIM
Repositioning
integrated campaign
MARFIN BANKA
New product
integrated campaign
PRO CREDIT BANKA
New product B2B
integrated
campaign
EUROPEAN COMMISION
DELEGATION
The World Health Organization
Award: “The best anti smoking
campaign in Europe” to SVA
agency for the idea and execution
of the national campaign “One
smoker, many victims”
PR projects
Drawing attention?
Changing habits?
These are our specialties.
MINISTRY OF HEALTH
A death car with the message
“Still smoking? See you
soon.” drove through five
cities for two weeks and
created huge buzz. ROI –
1:30 earned media.
Guerrilla approach:
“Step on your last
cigarette" in the streets
with the highest level of
pedestrian frequency.
The action won a series
of awards.
DACIA
The print campaign for Dacia brought
about a huge change in the way the brand
was perceived in Serbia: from a cheap
Romanian car to a stylish symbol.
The sales rose by 10% in one year.
The car with the zebra animal print was
exhibited in Paris at the Champs Elysees,
L’atelier Renault”.
TC UŠĆE
UŠĆE Shopping Mall.
Tailor made programming: two
seasons of TV Shows resulting
in high visibility and ratings.
PR & BTL

* We know that PR alone cannot generate PR.
A good idea and a story always do.
SAMSUNG
Samsung vs.
competition
When competition
becomes invisible
7786

1207

733

634

609

455

43

93

49

12

11

10

10

0

0
Famous women (from popular
TV show on TV Prva) presented
new Samsung home appliances.
ADIDAS
For the launching of a fashion
brand a party with clubbers and
many celebrities instead press
conference.
MICROSOFT
After work party and
presentation of new MS
Windows Azure with live
streaming presentation
from San Francisco.
DIGITAL
Results.
SAMSUNG SRBIJA – First place for
inovation in community managment.
More than 374.000 fans in Serbia.

MINISTARSTVO ZDRAVLJA – the
biggest teenage community against
drugs
More than 78.000 fans.
BISER SIR (Bongrain grupa) – The
best FBP score from all Bongrain group
pages in Europe.
More than 69.000 fans.

PODRAVKA SRBIJA –
The best FBP score from all Podravka group
pages in Europe.
More than 40.000 fans.
WHY SVA?

The reason and
the emotion for
your choice
SVA is your natural and logical choice

SVA is convinced that good communication will be
the result of the cooperation between the client and
the agency.
The main prerequisite of this cooperation is the
consistent view on advertising and brand
positioning; even more important is that both parties
are able to conduct discussions about these topics.
Let’s influence together

Contact
A. Palmotićeva 12/I • 11000 Belgrade, Serbia
T. (38111) 3226 561 • 3340 806
F. (38111) 3222 910
E. office@sva.rs
W. www.sva.rs

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