10. Why do
you
want to Reach
Who do
What do
you
you
want to reach
want them to do
Personal
Branding
Stategy
What do What are
you your
have to offer marketing goals
How do
you know
you have succeeded
11.
12. Introduction to Personal Branding
Social Media & Personal
Branding
Interviewing & Resumes
Presenting with Impact &
Personal Branding
26. What is LinkedIn ? Industry
Information
Source Job Hunting
And much
more… Site
Contact
Manager
Social
Media Referral
Platform Generator
Online
Resume
27. LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012
ABOUT
147 MILLION*
LINKEDIN MEMBERS WORLDWIDE
* This number is an approximation of total member registrations
Credits: Amodiovalerio Verde
28. LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012
MEMBERS BY COUNTRY
More than 1 Million
Professional From Pakistan
& Growing …
Credits: Amodiovalerio Verde
29. LINKEDIN DEMOGRAPHICS & STATISTICS – JAN 2012
MEMBERS GROWTH BY COUNTRY
JAN 2011 – JAN 2012
Pakistan Among Top
Growing Countries
63% more members in one year
Credits: Amodiovalerio Verde
37. LinkedIn Groups
Why join Groups?
• Find people with similar
careers, businesses or
interests
• Keep up on news related to
that specific group’s focus
• Engage in discussions
specific to that group – gain
insight & credibility
• You can use them to
connect with local &
regional groups for
networking & job finding
• Most groups have a “Jobs”
section where relevant jobs
are posted
38.
39. Introduction to Personal Branding
Social Media & Personal
Branding
Interviewing & Resumes
Presenting with Impact &
Personal Branding
40. Resumes …
Word Resumes vs. Visual Resume
http://www.slideshare.net/mirzashakeel/visua
l-resume-mirza-shakeel-updated-2012
41. Preparing a Day Before
Interview
Prepare Most Frequently Asked
Study Company’s Web Site Interview Questions & Questions
You will Ask
Study Annual Financial Report
42. Frequently Asked Interview
Questions
Tell me about yourself
Where do you see yourself in next five years
What are your 3 strengths and weaknesses
Why do you want to work for us
How long do you see yourself with us
Why should we hire you
Tell me a project which went very well or didn’t go well
45. When Interview is Finished…
Ask when you can expect a decision
Thank for their time
Analyze your performance for future
But Most Importantly !
Don’t get discouraged …
46. Introduction to Personal Branding
Social Media & Personal
Branding
Interviewing & Resumes
Presenting with Impact &
Personal Branding
59. Have you ever bought a product/service based on the
Prettiness of a logo used in a preso?
60. Logo
Would stamping a logo in the corner of your forehead help
you convince a client/investor of your case?
61. Have you ever given a presentation so long that by the
end of it the audience has actually forgotten who you were
and what company you are representing?
63. It is important to keep things as
simple as possible
• When in doubt try and make things as
simple in possible.
• Simple things are remembered better and
can be more engaging
– In the words of Jazz-great Dizzy Gillespie
• “It’s taken me all my life to learn what not to play”
Get rid of slides like this one...
64. It’s taken me all
my life to learn
what not to play
Dizzee Gillespie
And get to the core message
68. A
B
C
D
E
People seem to love 3d charts, like this exploded 3d pie
chart
69. 70
60
50
40 A
B
30
C
20 D
E
10
0
A
B
C Series1
D
E
And this 3d cone bar chart. The fact is it actually makes it
harder for the viewer to interpret the data.
70. Q: Which team had
greater sales?
Team B or Team E
For an example let examine the question above...
71. A
B
C
D
E
Which team had a greater proportion of sale, B or E...
Takes a few seconds to be sure
72. A
B
C
D
E
2d makes it a bit easier to tell, but in reality it is the
WRONG chart
73. A
B
C
D
E
A B C D E
The bar chart suits this better
74. A
B
C
D
E
A B C D E
And for the comparison we are trying to show, highlighting
the relevant data can help even further.
76. •The Big Plan •Plan A
1.50% 1.00% 0.20% %
1.80% 0.80% 0.20%
Customer A
2.00%
Customer Customer B
Customer A 37.7%
Customer B 22.5% 5.90% Customer C
Customer C 9.9% Customer D
Customer D 8.0% 7.10%
Customer E 7.1% 37.70% Customer E
Customer F 5.9% Customer F
Customer G 2.0% 8.00%
Customer H 1.8% Customer G
Customer I 1.5%
Customer H
Customer J 1.0%
Customer K 0.8%
9.90% Customer I
Customer L 0.2%
Customer J
Customer M 0.2%
22.50% Customer K
Here’s a slide I worked on a while back, looks Customer L
complicated, but all they were trying to communicate
was...
Big Logo
Name of Business
77. Sales Shares for Quarter 2 by customer
A 37.7%
B 22.5%
C 9.9%
D 8.0%
E 7.1%
Customer
F 5.9%
G 2.0%
H 1.8%
I 1.5%
J 1.0%
K 0.8%
L 0.2%
M 0.2%
Name of Business
111. • Why presentation Matters www.clearpreso.com
• Brand You ® Kristein Andersan & Associates
• LinkedIn demographics & Statistics 2012 Source LinkedIn Ad Platform
• Thanks to the contributors at Flickr
• Google Search
• Effective job interviewing from both sides of desk
• The world is in your hands - Hristo Radichev
