8. “one of the
most difficult
things is the
first
paragraph…”
gabriel garcía márquez
Source: http://farm8.staticflickr.com/7075/7137490527_d69de1060a_o.jpg
10. on an average web page
(593 words) users only
stay long enough to read
up to 28%
writing
for the web is
different
Source: Harald Weinreich et al. (2008) “Not Quite the Average: An Empirical Study of Web Use,” ACM Transactions on the Web, vol. 2, no. 1 (Feb)
13. develop
“Most people give up on doing something
new after one or two tries, but normally, six
iterations of making something is enough to
get you 90% of the way to understanding
what it is, and how you want to make it.”
Matt Locke, test.org.uk
clarity
16. thank you
Michelle Dalton / Liaison Librarian, UCD
e michelle.dalton@ucd.ie w www.michelledalton.ie t @mishdalton
Notes de l'éditeur
Source: Gregg, M. (2006) Feeling ordinary: blogging as conversational scholarship. Continuum, 20 (2), 147-160.
Keep it accessible in terms of language, length, tone and contentSource: HaraldWeinreich, HartmutObendorf, Eelco Herder, and Matthias Mayer: “Not Quite the Average: An Empirical Study of Web Use,” in the ACM Transactions on the Web, vol. 2, no. 1 (February 2008), article #5.