Lenskart.com celebrated the occasion of Gandhi Jayanti in a very special way with its fans on twitter. They engaged the audience through their twitter handle lenskart_com through a contest with the hashtag #GandhijiKaChashma. The campaign was planned and implemented by their social media agency Viralcurry (www.viralcurry.com).

1. By Lenskart

2. Focus of the campaign: To engage audience
on the twitter handle of Lenskart.com on the
occasion of Gandhi Jayanti

3. 
Set of 5 creative questions which revolved
around the occasion and lenskart’s website in
an engaging way.

4. 


Hashtag trended in India for 10 hours and
worldwide for more than 6 hours.
Followers increased – 100+
Creative and massive engagement through
tweets related to Gandhiji’s life, India’s future
and Lenskart’s glasses.