The document discusses using blogs for business purposes. It provides tips on starting a business blog, including choosing a blogging platform like WordPress or Blogspot that is free and allows customization. It also emphasizes using blogs to share a company's message with a wider online audience, for customer service, and to centralize an online presence across multiple networks and social media platforms.

1. REBECCA BOLLWITT
@Miss604
Miss604.com/contact

2. BLOGS FOR BUSINESS
Who What When Where Why

3. BLOGS FOR BUSINESS
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4. BLOGS FOR BUSINESS
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5. BLOGS FOR BUSINESS
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6. BLOGS FOR BUSINESS
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Technorati State of the Blogosphere 2009

7. BLOGS FOR BUSINESS
Who What When Where Why
Technorati State of the Blogosphere 2009

8. BLOGS FOR BUSINESS
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• Themed blog
•Directory
Group •Corporate blog

9. BLOGS FOR BUSINESS
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What What
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When When
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•Themed blog
• Directory
Group •Corporate blog

10. BLOGS FOR BUSINESS
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•Themed blog
•Directory
Group •Corporate blog

11. BLOGS FOR BUSINESS
Who What When Where Why
Whatever you do, even if you don’t know
what you’re doing yet... be YOU
YOU

12. BLOGS FOR BUSINESS
Who What When Where Why
•You.com
•Get your profiles on social networks
•Build your home base online
YOU

13. BLOGS FOR BUSINESS
Who What When Where Why

14. BLOGS FOR BUSINESS
Who
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15. BLOGS FOR BUSINESS
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16. BLOGS FOR BUSINESS
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17. BLOGS FOR BUSINESS
Who
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18. BLOGS FOR BUSINESS
Who
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19. BLOGS FOR BUSINESS
Who
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20. BLOGS FOR BUSINESS
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21. BLOGS FOR BUSINESS
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22. BLOGS FOR BUSINESS
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23. BLOGS FOR BUSINESS
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24. BLOGS FOR BUSINESS
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•Start anytime

25. BLOGS FOR BUSINESS
Who
What What
Why Where
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Where Who
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•Start anytime
•Write anytime

26. BLOGS FOR BUSINESS
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What What
Why Where
When When
Where Who
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•Start anytime
•Write anytime
•Update often

27. BLOGS FOR BUSINESS
Who
What What
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When When
Where Who
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•Start anytime
•Write anytime
•Update often
•Promote your writing

28. BLOGS FOR BUSINESS
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What What
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Where Who
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•Start anytime
•Write anytime
•Update often
•Promote your writing

29. BLOGS FOR BUSINESS
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What What
Why Where
When When
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30. BLOGS FOR BUSINESS
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31. BLOGS FOR BUSINESS
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34. BLOGS FOR BUSINESS
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YourSite.com/Blog

35. BLOGS FOR BUSINESS
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36. BLOGS FOR BUSINESS
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•Free
•Online-based
•Owned by Google
•http://YourSite.Blogspot.com

37. BLOGS FOR BUSINESS
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•Free
•Online-based
•Owned by Google
•http://YourSite.Blogspot.com

38. BLOGS FOR BUSINESS
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•Free
•Online-based
•Owned by Google
•http://YourSite.Blogspot.com
•Free
•Online-based
•Powering 10 million + counting
•http://YourSite.WordPress.com

39. BLOGS FOR BUSINESS
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•Free
•Online-based
•Powering 10 million + counting
•http://YourSite.WordPress.com

40. BLOGS FOR BUSINESS
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•Free
•Online-based
•Powering 10 million + counting
•http://YourSite.WordPress.com
WordPress.org
•80-90% of SEO is covered
•You control 100%
•Endless theme & design possibilities
•Plugins
•Advertising

41. BLOGS FOR BUSINESS
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It's easy to see the associated risks of a life-logging
device. From stalkers to identity theft, recording
such information (and to unlock its true value,
posting it online) makes us vulnerable to all
manner of bad actors.
But what about the cost of not sharing?
In the online realm, that might mean you
simply don't exist.
Pete Cashmore of Mashable
on CNN.com

42. BLOGS FOR BUSINESS
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•Google Search yourself, are you the top result?

43. BLOGS FOR BUSINESS
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•Google Search yourself, are you the top result?
Website
Wiki
Twitter
Outside Site

44. BLOGS FOR BUSINESS
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•Have an online presence to share your
company’s message with a wider audience

45. BLOGS FOR BUSINESS
Who
What
Who What
Why Where
When Where
When
Where Who
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Why
•Have an online presence to share your
company’s message with a wider audience

46. BLOGS FOR BUSINESS
Who
What
Who What
Why Where
When Where
When
Where Who
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Why
•Have an online presence to share your
company’s message with a wider audience

47. BLOGS FOR BUSINESS
Who
What
Who What
Why Where
When Where
When
Where Who
Why
Why
•Have an online presence to share your
company’s message with a wider audience

48. BLOGS FOR BUSINESS
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Who What
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When Where
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Where Who
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•Use your online presence for customer service
and support

49. BLOGS FOR BUSINESS
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Who What
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When Where
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Where Who
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•Your blog is your home base that can reach out
across multiple networks
Users: 300 million

50. BLOGS FOR BUSINESS
Who
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Who What
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When Where
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Where Who
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•Your blog is your home base that can reach out
across multiple networks
Users: 10 million

51. BLOGS FOR BUSINESS
Who
What
Who What
Why Where
When Where
When
Where Who
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•Your blog is your home base that can reach out
across multiple networks
Users: 100 million

52. BLOGS FOR BUSINESS
Who
What
Who What
Why Where
When Where
When
Where Who
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•Your blog is your home base that can reach out
across multiple networks... and reel people
back in
Users: 300 million

53. REBECCA BOLLWITT
@Miss604 @sixty4media
Miss604.com/contact sixty4media.com/contact