5. Goals Benefits Content Time Up Keep
Have a Plan
What Will Be Your Focus?
What Kind of Engagement is Important?
Comments? Likes? Views?
Audience Growth
Participation
6. Goals Benefits Content Time Up Keep
http://technorati.com/social-media/article/state-of-the-
blogosphere-2011-part2/
7. Goals Benefits Content Time Up Keep
Corporate Bloggers:
Number of Unique Visitors
Number of People Who Share Content
Number of Comments
Personal Satisfaction
http://technorati.com/social-media/article/state-of-the-
blogosphere-2011-part2/
8. Goals Benefits Content Time Up Keep
http://technorati.com/social-media/article/state-of-the-
blogosphere-2011-part2/
9. Goals Benefits Content Time Up Keep
Corporate Bloggers:
To Share My Expertise & Experience With Others
To Gain Professional Recognition
To Speak My Mind on Areas of Interest
http://technorati.com/social-media/article/state-of-the-
blogosphere-2011-part2/
11. Goals Benefits Content Time Up Keep
Enhance Project Clarity
Improved Writing & Communication Skills
Demonstrates Your Expertise
Archived Resource for Announcements
Could be Easier to Search Than Email
12. Goals Benefits Content Time Up Keep
Connects You to Staff on a Human Level
Bring New Staff Up to Speed
Clear Up Misconceptions
Through Comments:
Sharing What They Wouldn’t Otherwise Share
14. Goals Benefits Content Time Up Keep
Themes (for days and for content)
How-To
Lessons Learned
Read Similar Blogs for Ideas
Link Stories You’ve Liked/Read
15. Goals Benefits Content Time Up Keep
http://alltop.com/
16. Goals Benefits Content Time Up Keep
Photos
Use Imagery
Create-a-caption
http://www.flickr.com/commons/
17. Goals Benefits Content Time Up Keep
Media-Rich
YouTube/Videos
18. Goals Benefits Content Time Up Keep
Polls
http://google.com/docs
19. Goals Benefits Content Time Up Keep
Feedback/Post Ideas
Gust Authors
Celebrate Your Staff
21. Goals Benefits Content Time Up Keep
Use a Calendar/Schedule
Themed Days (Tip Tuesdays, Foodie Friday, Community,
Monday, Wordless Wednesday, Thankful Thursdays, History)
Work in Batches
A Guest Post a Week/Month - Focused Contributors
22. Goals Benefits Content Time Up Keep
http://evernote.com/
23. Goals Benefits Content Time Up Keep
http://google.com/calendar
24. Goals Benefits Content Time Up Keep
http://hootsuite.com
25. Goals Benefits Content Time Up Keep
Re-Visit Posts That Had Traction, Good Discussions
Track Your Progress, See How You’ve Grown
Stay Consistent