Very quick 10 minute intro to web

1. REBECCA BOLLWITT
Miss604.com/contact

3. Benefits of a
Web Presence

4. @Miss604
@Mnt_Pleasant
More Than Cat
Photos...

5. @Miss604
@Mnt_Pleasant
What People
Want to Share

6. @Miss604
@Mnt_Pleasant
Even if You’re
Not Listening...
Yet

7. @Miss604
@Mnt_Pleasant
...People Are
Talking About
You

8. Importance of a @Miss604
@Mnt_Pleasant
Web Presence

9. All of Your Information @Miss604
@Mnt_Pleasant
As Posted by You
Hours
Location
About
Products
Menu Items

10. Be the Expert on You @Miss604
@Mnt_Pleasant
Your Neighbourhood, Your Industry
SOURCE
Profile
Daily Updates
Specials
Community Info

11. Be the Expert on You @Miss604
@Mnt_Pleasant
Your Neighbourhood, Your Industry
SOURCE
Profile
Daily Updates
Specials
Community Info

12. Be the Expert on You @Miss604
@Mnt_Pleasant
Your Neighbourhood, Your Industry
SOURCE
Profile
Daily Updates
Specials
Community Info

13. Be the Expert on You @Miss604
@Mnt_Pleasant
Your Neighbourhood, Your Industry
SOURCE
Profile
Daily Updates
Specials
Community Info

14. @Miss604
@Mnt_Pleasant
Canadians on Social Media
22%
2011 comScore
Canadian
Households
78% Online
Yes No

15. @Miss604
@Mnt_Pleasant
Canadians on Social Media
40% 2011 Ipsos Poll
60% Canadians on
Social Media
Yes No

16. @Miss604
@Mnt_Pleasant
Canadians on Social Media
2011 Ipsos Poll
52% 48% Canadians Online
Who “Like” or
“Follow” Brands
Yes No

17. @Miss604
@Mnt_Pleasant
Canadians on Social Media
Enable the “Like”

18. Reach Out to @Miss604
@Mnt_Pleasant
Bring Customers In
Offline to Online

19. Reach Out to @Miss604
@Mnt_Pleasant
Bring Customers In
“Are you texting
each other?”
Offline to Online

20. Reach Out to @Miss604
@Mnt_Pleasant
Bring Customers In
Online to Offline

21. Do: @Miss604
@Miss604
@Mnt_Pleasant
Engage, Stay Current
“A trusted referral is the
Holy Grail of advertising”
New word of mouth
An accessible company is a trustworthy company
Build Relationships

22. Do Not: @Miss604
@Miss604
@Mnt_Pleasant
Sell, Sell, Sell
Don’t be that guy...
Showcase products, community
Respond
Share
Celebrate customers Online to Offline
Let your passion shine through

23. @Miss604
@Miss604
@Mnt_Pleasant
Customer Service
Customer Service
Connect
Follow up
Put Out Fires

24. @Miss604
@Miss604
@Mnt_Pleasant
Customer Service
Customer Service
Connect
Follow up
Put Out Fires

25. Free to Start @Miss604
@Miss604
@Mnt_Pleasant
Then Invest

26. Free to Start @Miss604
@Miss604
@Mnt_Pleasant
Then Invest
you@gmail.com
vs
you@yourbusiness.com
Wrap It Into
Marketing
yourwebsite.wordpress.com Branding
vs
yourwebsite.com

27. @Miss604
@Miss604
@Mnt_Pleasant
ROI
A Cat Rolling
In Money

28. @Miss604
@Miss604
@Mnt_Pleasant
ROI
A Cat Rolling
In Money

29. @Miss604
@Miss604
@Mnt_Pleasant
ROI
What Would You Like to Achieve?
Quick communication & access
Improved customer retention Before You Get
Increased sales The Cat,
Analytics/data Have a Plan
Event attendance
Build buzz with contests/promotions
Spend less on brochures, advertising, print marketing
Online pages are flexible, can be updated anytime

30. @Miss604
@Miss604
@Mnt_Pleasant
Planning
Set Your Goals for Your Web Efforts
Make a Schedule
Have Themes
Be Prepared for Engagement Before You Get
The Cat,
Have a Plan

31. @Miss604
@Miss604
@Mnt_Pleasant
Planning
Be Actively Social Instead of Reactionary
Check out others’ profiles on Twitter, Facebook
Read other blogs in your industry
Comment Before You Get
The Cat,
Have a Plan

32. @Miss604
@Miss604
@Mnt_Pleasant
Planning
See the Conversation, Then Join It...
http://search.twitter.com
Before You Get
The Cat,
Have a Plan

33. @Miss604
@Miss604
@Mnt_Pleasant
FIND THIS TALK ONLINE
Miss604.com/
MountPleasant

34. REBECCA BOLLWITT
Miss604.com/contact