2. Definition….
Comes from propagate: to spread
Involves the systematic spread of information to influence
people’s behaviour, beliefs and attitudes, often
deliberately promoting a one-sided view in order to gain
support for the viewpoint or belief.
Is essentially ideology (values, attitudes and beliefs): may
be political, gender; class; race; ethnicity.
The word has negative connotations as it is often involved
with the distortion of the truth.
Employs main tools and devices: persuasive language
and appeals, propaganda devices.
Involves strong emotional appeals.
3. Where is it found?
Everywhere!
In may be presented in a range of mediums: posters, stamps,
shirts, slogans, brochures, papers, speeches, autobiographies,
costume, symbols.
Is very prevalent in war.
Is behind any form of communication that has an agenda of
changing people’s beliefs or attitudes – public health
announcements, advertisements for beauty products, political
campaigns, school websites, although we tend to associate
propaganda with the political arena.
There is a huge cross-over with advertising. Advertisements can
be unpacked in terms of the ideological assumptions they present.
4. Some purposes of war-time
propaganda
At its heart, war propaganda seeks to promote political
messages and gain support.
• Conscription – sign up
• Promote political messages and party beliefs.
• Rousing animosity towards the enemy
• Scare tactics – keep secrets safe!
• Conserve
• Produce!
• May be anti-war, depending on the political
climate.
10. Produce!
In Britain in World War Two, Lord
Woolton, the Minister of Food,
encouraged people to produce their
own food. It was a successful
campaign and between 1939 and
1945 imports of food were halved and
the acreage of British land used for
food production increased by 80%.
12. Ideology behind war propaganda
Just a start! Examine the political leadership and what they stand for…
Values of:
Unity: working for the collective good
Strength: national pride, morale, physical strength
required for war,
Hope: looking forward to the future or victory
Patriotism: love of one’s country; national pride
Parsimony (thrift)
Anger: towards the enemy or traitors.
Fear: uses scare-tactics and scaremongering.
13. CONTEXT – AUDIENCE - PURPOSE
• Context: when and where was the text produced? Did any
significant events occur at the time of production? What historical,
cultural, social or political knowledge allow you to interpret the
image?
• Audience: define the intended audience, justifying your reasons,
identify and describe your response, consider the context, attitudes
and values influencing this response, what cultural myths, values
and attitudes are channeled?
• Purpose: what does it aim to do or why was it produced? What
messages, ideas or issues does it convey? Does it inform/entertain/
persuade/challenge viewers? When considering the purpose, make
sure you address the ideological concerns of the text and how it
constructs ideas of religion, class, gender, race, ethnicity.
14. Terminology
• technical construction of the images; viewing
conventions.
• use of persuasive devices and language or
propaganda techniques.
• A visual text can include any propaganda piece,
advertisement, image, film or documentary
studied in class. For an essay-style response it is
wise to choose a more substantial viewing text to
discuss such as a film or documentary.
15. P r o p a g a n d a
An introductory YouTube video:
http://www.youtube.com/watch?v=tcnrdSdB7iY