Suggestions and interactive elements for Rainbow Grocery to improve their online marketing strategy.

1. Interactive
Elements
Nisha Menezes
Online Marketing
CMGT 555

2. Organic Health Food
• Founded in San Francisco in 1975
• “Hippy collective” to country’s largest
cooperative-owned grocery store
• Commited to 100% organic and local
produce, protecting the environment
and being socially responsible

3. http://www.rainbowgrocery.tumblr.com
• Content that is fun, engaging, easy to share & reblog
• Tells a compelling story with pictures, videos and short links
• The playful side of all things food!

5. http://rainbowgrocerycoop.wordpress.com/
• Traditional style and serious undertones
• Focus on creating awareness and educating users
• Rainbow’s co-op owners share personal experiences
• Voice issues around food, sustainable farming and
environment protection

7. http://www.youtube.com/user/RainbowGroceryCoop
• Video showcase of all Rainbow Grocery feature films
• Creative content “Om Cooking Show – Organically Made”
• Videos on organic recipes, organic farming, environmental
sustenance

9. http://youtu.be/vmbaBP86zzk

10. • “OrganicVille”, facebook game app in collaboration with Zynga
• Grow organic seeds, vegetables and fruits using organic farming
techniques
• Learn to compost and use biofuel to power farm vehicles
• Redeem dollar purchases at Rainbow Grocery for Farm Cash
& Coins