Packaging and label has become an important tool for marketers to attract customers and also to influence their purchase behavior. Further, packaging is also an important way to communicate with the consumers by providing customers with relevant information about the product through an effective labelling. However, today labelling not only provides information on product’s feature and usage process of the product but helps in creating a brand image. QR Code labels is the trademark for a type of two dimensional barcode. QR Code labels is a machine readable optical label and has the capability to carry information regarding the product to which it is attached. Moreover, the demand of the QR code labels is gaining popularity among the manufacturer of food & beverages, cosmetic & personal care to increase the product security as well as to adopt the advance technology.

1. QR Code Labels Market: Global
Industry Analysis and Opportunity
Assessment 2017-2027
February 2017
©2015 Future Market Insights, All Rights Reserved
Report Id : REP-GB-2818
Status : Ongoing
Category : Automotive & Transportation

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4. Packaging and label has become an important tool for marketers to attract customers and also to influence
their purchase behavior. Further, packaging is also an important way to communicate with the consumers by
providing customers with relevant information about the product through an effective labelling. However,
today labelling not only provides information on product’s feature and usage process of the product but
helps in creating a brand image. QR Code labels is the trademark for a type of two dimensional barcode. QR
Code labels is a machine readable optical label and has the capability to carry information regarding the
product to which it is attached. Moreover, the demand of the QR code labels is gaining popularity among the
manufacturer of food & beverages, cosmetic & personal care to increase the product security as well as to
adopt the advance technology.
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QR Code labels: Market Dynamics
The global QR Code labels market is expected to be driven by the increasing growth of automotive industry
in the developing economies of Asia Pacific. QR code labels are widely used by the automotive
manufacturing company to track the parts of the vehicle during manufacturing. Companies are adopting QR
code labels for their advertising strategy because it offers an approach to access the products website
quickly than by the conventional URL. Moreover, mounting development of smartphone application is
expected to further propel the growth of QR code labels in the near future, as smartphone can scan the QR
codes and translate it into a useful information. Furthermore, increasing acceptance of QR code in food
industry is anticipated to further boost the growth of QR code labels because it provides the nutritional fact
of the product, recipes and discount codes. In addition, industrial manufacturers are also inclined to adopt
QR Code Labels Market
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5. QR code labels to minimize the training cost by assuring proper product training video. In addition, retail
industry is experiencing a healthy growth that can further positively impact the growth in the QR code labels
market.
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QR Code labels Market: Regional outlook
In terms of geography, the global QR code labels market has been divided in to five key regions including
North America, Latin America, Europe, Asia-Pacific and Middle East & Africa. Asia pacific region is expected
to register highest growth as compared to the other region during the forecast period. Developing
economies like India, china and ASEAN countries are the most lucrative market for the QR code labels
manufacturer owing to the increasing number of smartphone users coupled with the rising growth of
organized retail sector. North America is also anticipated to witness massive growth over the forecast period.
Moreover, Europe is also expected to observe a steady growth during the forecast period. However, Middle
East & Africa region is anticipated to be sluggish throughout the forecast period.
QR code labels Market: Key players
Some of the key players in the global QR code labels market are Tapp Label Technologies Inc., Avery Products
Corporation., Unipress corporation, Afinia label Inc., Lintec Label & Print Solutions, Country labels etc.
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QR Code Labels Market
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