1. • This poster is simple but effective. The picture of the window
with an unknown girl looking In suggests that they are trying
to get in but may not be wanted therefore relates to the
plot of the film and the title ‘the uninvited’. The positioning
of the frame is significant as the girl is in in the middle and
takes up the majority of the space to show importance and
to draw the viewer in. Also by placing the viewer in the
house looking out it makes it more personal and inclusive
and creates fear as if this girl is trying to get them. Mystery
is created by the use of a misty background which gives it a
blurry and unknown feel . In addition the anonymity of the
person creates a sense of fear in the viewer. The dramatic
contrast between the dark person and the lighter
background creates an effective silhouette effect which
again creates suspense and fits in well with the horror
genre. The trees in the back implies that they are in a wood
and therefore secluded and alone showing that help is
nowhere near and scares the viewer. A scrawny font is used
for the title to give a handwriting effect and looks like it has
been drawn onto a misty window by the person trying to get
in. It is placed in the lower right hand corner so not to take
away attention from the figure and is written in white to
show a deep contrast with the black shadow to stand out.
The tagline ‘fear moves in’ is written which is short and to
the point giving a vague description of the plot. This is a
conventional aspect of most film porters. As well as this
there's also ‘form the producers of the ring and disturbia’
displayed to advertise to the audience that if they liked
these other films then they will most likely enjoy this film to.
It also shows the credits/productions at the bottom as it is a
necessity on film posters.
2. • This poster is also simple but successfully shows the
horror genre of the film. The main image is of a
close up of a face in pain which looks more like
a skull as the skin has been stretched and the
bones are more prominent around the mouth
and eyes. This implies that there will be death,
pain and agony in the film. The eyes have also
been blackened out to show that the victim is
unknown or that their life will end. Overlaid
over this face, there is the image of a smashed
up mirror which is superstitiously supposed to
bring bad luck which again implies that bad
things will happen. The glasses are also piercing
into the persons face to show that they are a
victim. This is also reflected by the tagline ‘Rest
in pieces’ which is a play on words on ‘rest in
peace’ which indicates that there will be death
but is a pleasant way of saying it, however is
changed to ‘pieces’ which signifies that the
deaths in the film may be brutal and is further
shown by the sharp shards of glass. Whilst the
background is black to show darkness and evil,
the face, mirror and title is much lighter to show
a contrast and highlight it and draw extra
attention to the important parts. The title is in a
plain rigid font to show that the end is
unavoidable and is also slightly blurred to show
suspense. Underneath this ‘August’ is written to
show when the film is coming out and is shown
in a bright red colour to give connotations of
3. • The main image of this poster is bold and disturbing to
draw the attention of the viewer and advertise the
horror genre of the film. The image is of a girl
throwing her head back in a struggle, with a
demented hand coming out of her mouth showing
that there is something inside of her that is trying to
get out and grips her head showing that whatever it
is, is taking control of her mind. This image relates
well to the plot of the story as she has been
possessed which is again indicated in the tagline
‘darkness lives inside’. It also covers her eyes to
mask her identity and implies that she has lost it
whilst concealing a main part of the plot. The hand
is wrinkled and horrible looking to show that the
thing inside of her is evil and dark. The girl also
appears to be fairly young which goes against the
stereotype that children are innocent and sweet.
The title is simple looking however the word
‘possession’ is in a bigger font size to emphasise and
highlight that this is what the film Is about. At the
top there is ‘based on true story’ written to create
more fear and suspense to the viewer as they are
disturbed by the fact that this horror story is real.
4. All the saw posters of the different films all have a
similar style to create a pattern and gains recognition
from the audience for the series. They are all simple
by using single images of body parts such as hands,
feet, eyeballs, nails, teeth or heads which have been
removed or severed to show that the films are about
pain and torture. They also use the same font
throughout the poster to again show consistency of
genre and plot. The backgrounds are usually light to
contrast with the dark font of the title.