A brief "why and how" INTRO for businesses who want to use social media for more effective PR - for The Downtown Women's Club, January 2010. Focused on: Beginners, DIY, SMB

2. PR… not quite dead, but evolving

3. From Public Relations

4. To People & Relationships

5. Today’s PR is about community PR is no longer primarily about influencing journalists (although they are still part of the equation) You no longer have to wait for them to publish your messages for validation Emotional connections with customers still work best Connections are just built in more transparent and interactive ways

6. Change Your Thinking “Embrace Technological Change” “Go Social to Save Costs” “Will PR agencies be able to develop new techniques of media influence that will aid their clients?” “Fish Where the Fish Are”

7. Converse.

8. Engage.

9. Integrate.

10. Build aDefinitive and Memorable Brand Brand Building in today’s world equals connecting with your audience. Talking with not at – join the conversation Consistently, persistently Across topics that matter to them I care about brands that care about me Listen to your customers and show them that you are

11. Influencers Notice “The agency of the future is a ‘connected’ one I can’t imagine ever advising a client to deal with an advertising, PR, or interactive team that doesn’t get social media. But with the power shifting to the participants, agencies must demonstrate they can participate before they can ever help clients with it” Jeremiah Owyang, Forrester/Web Strategist Blog

12. Thought Leadership

13. Share What You Know How PR People Bloggers Can Tactfully Locate, Pitch Influential

14. Connect & Comment

15. Network

16. Follow Influencers

17. Be An Influencer

18. Three Easy Ways to Start

20. Search by topic

21. Network online and face-to-face

22. Create a fan page; share links

23. Show thought leadership

24. Highlight your industry knowledge: PR and otherwise

25. Build your Network

26. “Friend” influencers after meeting them face-to-face

29. Ask

30. Answer

31. Research

32. Search by keyword

33. Identify trends, issues, etc.

34. Build your Network

35. Become a Top Expert

36. Connect with others who answer/ask

39. Start by searching key words

40. Ex: marathon, PR, healthcare, journalist

41. Read user’s streams to determine:

42. If they are active

43. Value of their content

44. Address people in your posts to start relationships

46. “Rules”

48. Provide ideas & advice around subjects you are knowledgeable about

49. Refer people to additional information

50. Use consistent signatures, identity

52. Be a salesperson or a promoter

53. Don’t bash the competition

55. Thank you! Christine Perkett Twitter: @missusP Email: chris@perkettpr.com Phone: 781.834.5852 www.PerkettPR.com