What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
Google plus marketing success
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GOOGLE +
MARKETING
SUCCESS
Why Every Small Business Should Have an Account!
www.yourmarketingcoachonline.com
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2. Hi, my name is Misty (:
I’m a Marketing Coach
Founder of Marketing 101
and Your Marketing Coach
My formal education is in Marketing
and Graphic Communications and
over 16 years of sales experience.
I empower small business owners to
take control of their business
growth by showing them how to
inexpensively, yet effectively market
their business.
www.coachmisty.com
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WHAT
WE
ARE
GOING
TO COVER
TODAY
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Why market on Google Plus
How to increase visibility of your
business
How to draw more traffic to your
website
How to capture leads
How to convert those leads to sales
Lastly, 6 ways to promote your Google +
page
www.yourmarketingcoachonline.com
.
5. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
WHY MARKET ON
GOOGLE PLUS
“Google+ is Google itself. We’re extending it across all that we do
—search, ads, Chrome, Android, Maps, YouTube—
so that each of those services contributes to our
understanding of who you are.”
-Bradley Horowitz, Vice President, products for Google+, Google.
Wired, September 27, 2011
www.yourmarketingcoachonline.com
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6 STEPS TO
PROMOTE YOUR PAGE
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Send an email blast and a link to your G+ Page
Add the Google + Badge to your website
Link you page to other social media sites
(Facebook, Pinterest, Linkedin)
Promote offline
Follow other Businesses
Add people to your circles
www.yourmarketingcoachonline.com
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23. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - GOOGLE PLUS MARKETING - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
WHAT
WE
COVERED
TODAY
1.
2.
3.
4.
5.
6.
.
Why market on Google Plus
How to increase visibility of your
business
How to draw more traffic to your
website
6 ways to generate leads
How to convert those leads to sales
6 steps to promote your Google + Page
www.yourmarketingcoachonline.com
.
Bigger and better cover photos (your cover photo is like a billboard for your business).
Users who opt-in to the new Google Maps rate businesses on a scale that ranges from one to five stars. Nowcustomers will be able to find up-to-date, accurate information on your business faster than ever.
Cadbury Chocolate example…From customer appreciation events to feedback sessions, distributed team gatherings to concerts, video calls make it easy to reach out and talk with people around the world. With one click, you can set up face-to-face conversations with customers and colleagues alike – all via high-quality video calls. You can make the conversation even bigger by hosting a Hangout On Air, allowing you to live-stream and record your video call so the whole world can watch.But why should we use it in business?The business world is already benefiting from its value for situations such as corporate meetings and keeping things on schedule. With Hangouts, you know when someone is online or when they are typing, and you can easily exchange files, photos or have a quick video call. If the person you want to speak to isn’t online, you can get a notification when they are, and it’s easy to keep track of all your Hangouts. It’s also fun and helps make your business more interactive!Hangouts are particularly great for tech insiders and people who want to stay connected to their customers. For instance they can announce in their newsletter that they’re hosting a Hangout, instantly getting the company more attention. The addition of “‘if you can’t make it, we’ll have the video for you later” will also attract more viewers.
Add people to circles
People love visual media. That’s why Google+ makes it easy to add images and videos to your posts in a big, beautiful way. We aren’t talking tiny thumbnails; your followers will see your photos and videos easily, even on smartphones. So don’t hesitate to drag and drop images and videos for easy sharing and greater engagement.
Google Plus recently started automatically adding hashtags to the content you share. Google+ will look at your post to determine what it's about, hashtag it accordingly, and then rank relevant conversations across the network. When users click on the hashtag, the card flips, and users can browse related content right there (see below). Users can also add their own hashtags or remove the ones automatically generated by Google whenever they want.
AdWords is Google’s advertising tool which allows users to create ads that target potential customers when they search for those products or services on Google. The advertiser can control how much to spend on each click, daily budget, and where ads appear. Charges only apply when the ad is clicked.AdWords allows advertisers to target ads based on their interest. Users will see relevant ads based on their search query.
Click this link to view a demonstration of infusionsoft https://crm.infusionsoft.com/go/viewdemoaff/a49946/
Google + BadgeOne of the easiest ways to promote your page is to add the badge to your site so that visitors can engage with you on your Google+ page. You can add the Google+ badge to any of your pages simply by adding a short snippet of code to the page’s HTML. Visit the Google+ badge configuration tool to customize your badge size and generate the code snippet to add to your page. Or use these codes…G+ Badge linkhttps://developers.google.com/+/web/badge/?utm_source=gpyb&utm_medium=site&utm_campaign=rG+ Buttonhttps://developers.google.com/+/web/+1button/?utm_source=gpyb&utm_medium=site&utm_campaign=rG+ Share Buttonhttps://developers.google.com/+/web/share/?utm_source=gpyb&utm_medium=site&utm_campaign=r