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Paul Mitchell What Is Good Project
1. What is good?
Paul Mitchell - project PDF
Concept Statement: Human space
travel is good because it lets us
dream beyond our lives on earth.
2. Initial thoughts defining ‘what is good’
I settled on the concept of ‘Being an astronaut
is good’ because I felt if would lead to a fun and
interesting project.
3. Sample of some of the research into
spaceflight and astronauts I pulled off
the internet. I quickly found that being
an astronaut is still a very rare thing,
but in the near future commercial
space flight will be a reality with the
dawning of a space tourism industry.
4. National Aeronautics and Space Administration
Astronaut Selection and Training
NASAfacts
History of Astronaut Selection
Man’s scope of space exploration has broadened
Slayton; Marine Lieutenant Colonel John H. Glenn,
Jr., Navy Lieutenant M. Scott Carpenter, and Navy The 1950’s and 1960’s images
since the first U.S. manned space flight in 1961. But
the nation can never forget the original seven pilots
Lieutenant Commanders Walter M. Schirra, Jr., and
Alan B. Shepard, Jr. and research I found was far more
who focused our vision on the stars. In 1959, NASA
asked the military services to list their members
By 1964, prime emphasis had shifted away from
flight experience and toward superior academic
interesting to me than the currant
who met specific qualifications. In seeking its first
astronauts, NASA required jet aircraft flight
qualifications. Applicants were invited on the basis
of educational background alone. These were the
information I found, In my project
experience and engineering training. Height could
be no more than 5 feet 11 inches because of limited
scientist astronauts, so called because, as a
minimum, applicants were required to have a
I realized I must try to capture this
cabin space available in the Mercury space capsule
being designed. After many intense physical and
doctorate level degree or equivalent experience in
the natural sciences, medicine or engineering.
enthusiasm for all things space that was
psychological screenings, NASA selected seven
men from an original field of 500 candidates. They
Since the selection of the first class of astronauts, clearly evident in these vintage graphics.
many men and women have pursued and realized
were Air Force Captains L. Gordon Cooper, Jr.,
Virgil “Gus” Grissom, and Donald K. “Deke”
their dreams of flying in space. They all began by (modern, left vs. vintage, above)
submitting their applications to become astronauts.
6. First thoughts on space food. Found image
of NASA food gave me inspiration for
barcode on final design (left).
7. Ideas for names for my space food
product, research into existing
space tourism company names, In
the end I chose ‘Rocketfuel’ for
my product and an existing space
tourism company: ‘Virgin Galactic’
as I felt using a known brand would
add credibility to my own food brand
designs and help the overall clarity
of my concept.
12. Logo tests with different
50’s fonts. I asked a few
people and the Bell Gothic
and Banco tests were clear
favorites of the six I tested.
13. Rocket Rocket Rocket
Fuel
The Only Genuine Space drink
FUEL
The Only Genuine Space drink
Fuel
The Only Genuine Space drink
Logo designs using Bell
Gothic font. These designs
lacked the 50’s retro fun
I wanted so I swiched to
working with the Banco font.
14. Banco font logo, I drew
the rocketship twice get a
slightly sleeker look and
have a curved base, 1st
version above, finished
version below.
The Only Space Drink
Used By Real Astronauts
FUEL
15. Printed testers for logo
colours and tag. The tag was
far easier to design as I could
use the existing format from
logo and the Bell Gothic font
which I had already tested in
alternative logo design.
