Presented on November 9, 2009 as a part of the Seminar for Historical Administration surrounding the idea of how the changing media landscape has (and will continue to) alter the mission and behaviors of museums around the world.
8. What impact will digital
convergence have on
museums?
A. Digital has fundamentally changed the perceived
necessity of museums and we must find wholly new
systems in order to succeed in the future.
B. The basics and fundamentals of why we exist are
unchanging. Those we serve desire similar things as
they always have.
33. 300m active users
50% login any given day
8b minutes a day
45m status updates a day
10m fans of Pages a day
2b photos a month
14m videos a month
65m access via mobile
October 7, 2009
http://www.facebook.com/press/info.php?statistics
35. What counts as Social
Media, anyway?
Blogs Forums/Messageboards
Microblogs Virtual Worlds
Social Networks Wikis
Photo/Video Sharing Some Mobile Apps
Social Bookmarking Some Gaming
Chat Rooms
36. Even if your budget
is $0, you should be
using:
Facebook
Blogs
Twitter
Flickr
YouTube
37. How to play nice:
share
be honest
include others
listen
have an opinion
speak up
say thank you
38. Top 10 Visited (US)
01. Google 06. Wikipedia
02. Yahoo! 07. Windows Live
03. Facebook 08. Blogger
04. YouTube 09. eBay
05. MySpace 10. Craigslist
November 7, 2009
http://www.alexa.com/topsites/countries/US
39. Top 10 Visited (US)
01. Google 06. Wikipedia
02. Yahoo! 07. Windows Live
03. Facebook 08. Blogger
04. YouTube 09. eBay
05. MySpace 10. Craigslist
*13. Twitter
November 7, 2009
http://www.alexa.com/topsites/countries/US
41. Mass.
Media.
E Pluribus Unum by Joe Carr
http://www.threadless.com
42. 158m adults view online
video each month
9b videos are viewed
each month in US
10 hours are uploaded
each minute
October 7, 2009
http://www.comscore.com
43. Twitter is about real-time
communication and
collaboration.
30m unique visitors
Use it to listen, serve,
promote, and network.
44.
45. Tweeting Presidents
as of 11.07.09
Obama Pierce
Washington Truman
Adams Madison Harding
Adams Taylor Ford
Filmore Coolidge Tyler
McKinley Polk Jackson
Monroe Cleveland Wilson
Jefferson Garfield Johnson
Buchanan Hayes
Taft Hoover Washingtonʼs bust
Lincoln x18 Eisenhower JFKʼs ghost
Van Buren Nixon
Kennedy Harrison @MartyVB
Arthur Harrison @USAconstitution
Reagan Roosevelt
Grant Roosevelt
49. 300m active users
50% login any given day
8b minutes a day
45m status updates a day
10m fans of Pages a day
2b photos a month
14m videos a month
65m access via mobile
October 7, 2009
http://www.facebook.com/press/info.php?statistics
69. Results:
150,000 unique visitors in its first 6 months
Built partnerships between 19 (+15) museums
around the world
Created more thoughtful conversation surrounding
their area of expertise
70. Reflections:
“This is not a field that moves quickly. People need
to throw that out the window. If you arenʼt
innovating, you arenʼt going to be around to serve
your audience.”
Daniel Incandela
Director of New Media
Indianapolis Museum of Art
71. Reflections:
“Weʼre a ʻfreeʼ art museum in Indiana. If we can
become leaders in technology and innovation on a
global scale, anyone can.”
Daniel Incandela
Director of New Media
Indianapolis Museum of Art
92. “Changing Faces of Brooklyn”
Fans asked to submit photos
3,000 voters cast 400,000 votes
Most votes (and stories) put into exhibit
Active community tagging effort
Deep commitment and connection
93. Hosted concert series for aspiring photographers
Facebook application
Social Media scavenger hunt for fans
102. Itʼs not...
rocket science.
1. understand your audience
2. understand your value
3. provide an amazing experience
4. facilitate communication
103. What you really need is...
decisiveness.
how do you want to serve your community?
does your mission say anything you can “live”?
are you truly making decisions that best support it?
104. alright, so letʼs have it...
Why canʼt you
do this stuff?
todayʼs hurdles are tomorrowʼs excuses.