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David Tesar
    US IT Pro Evangelist
    http://blogs.technet.com/extreme




     Browser Competition
     Firestarter


1
Arm you with browser knowledge
      Bust the common myths and learn the facts
    Understand the Internet Explorer 8
    advantages




2
The Competition
    Meet Internet Explorer 8
    Myths & Truths about Internet Explorer
      Speed, Performance, & Usability
      Security Innovation and Leadership
      Extensibility
      Web Standards & Compatibility
    Internet Explorer for Developers & ITPros
      Tools, Resources, & Support
      Reliability
    Q&A
3
What They Claim:
     Fast browsing
        quot;Get faster Gmail“ targeting IE 6
     Based on Web Kits
     Compatibility with web standards
     Clean interface / minimal design




4
What They Claim:
     “Browsing made beautiful and smart”
     Position as “fast” based on Java script
     speed.
     Built on WebKits
     Standards Compliant with Acid 3
     Windows native look and feel



5
What They Claim:
     Speed and performance
     Compatibility with web standards
     Active security features and fast response
     times
     Most secure browser




6
Faster                             Easier                       More secure
    Get where you want quickly          Find what you want easily              Browse the web more
                                                                              securely, privately, and
    • Fewer clicks with WebSlices      • Smart Bar and Tab Grouping                    reliably
                                                                         • InPrivate browsing and
    and Accelerators                   ease navigation
    • Faster page load and launch      • Visual Search makes it easier   filtering gives users control
    • Access information instantly     to find what you want             over their information
                                       • In-context activities like      • Tab isolation reduces browser
    from the Favorites Bar
                                       maps, search and mail             crashes
                                                                         • Built-in protection against
                                                                         scripting and phishing attacks



                                     Built for the Real Web

7
Myth: Chrome, Firefox and Safari are faster than IE




    VS.




8
CPU Cycles Consumed by Top 100 Sites Worldwide



                                                       Focus of typical
                                                           Micro-
    CPU Cycles Consumed by Top AJAX Applications         Benchmark
                                                            Tests




    Script processing accounts for less than 9% of CPU cycles
    when analyzed against the top sites worldwide



9
Preliminary testing measuring
     “Page Load times”* shows:
     IE8 RC1 is as fast or faster on many




                                                                   Top 25 Websites
       of the world’s top 25 websites




       * IE8 RC1 Internal test results based on Page load speeds
                                                                                     Faster on 48%      16%   36%
                                                                                     of top 25 sites*


10
Lab                      Field
       85 participants       20 families for 6 mos.
         170 hours             500+ comments


       Instrumentation          Community feedback
        245 data points        185 threads on IE Forum
                             2400+ threads on IE Beta NG
     166,972,377 sessions
                             2000+ bugs filed on Connect
        1,683,420 users

                    All the others
                 Countless pieces of
                      expert and
                unstructured feedback


11
80% of the time people navigate to previously visited sites


           19 of 20 top web actions are navigation based


       Q: What’s the one non-navigation based web action?



12
Accelerators:
     7 clicks to map an address becomes 2 or 3




     Web Slices:
     Users save 10s of seconds on common tasks




     Visual Search:
     Search smarter without leaving the page



13
14
Myth: Chrome, Firefox and Safari are faster than IE



           Myth: Firefox is richer, more extensible
     VS.




15
Firefox has a rich ecosystem of vocal fans…
          …but only 20% of FF users download add-ons.

     Most top add-on categories included in IE8 out-of-the-box




                      Security       Navigation
                                       Tools



         Customized       Search        Privacy   Developer
            Tabs         Providers                  Tools




16
Russia: 33
                                            Germany:
                                               30
                                                        China:
                 US: 144                                               Japan:
                                                         97
                                           Italy: 14
                                                                         81



                            Brazil: 43




     Over 1000 unique global add-ons for IE – see them at http://ieaddons.com


17
Myth: Chrome, Firefox and Safari are faster than IE



           Myth: Firefox is richer, more extensible
     VS.

           Myth: Firefox is the most secure browser today




18
FIRST to market
     Driving thought leadership and innovation in security and privacy

       Integrated Anti-Phishing          InPrivate Filtering (control of 3P
       protection                        data sharing)
       Secure Development Lifecycle      24/7 Escalation for Phishing &
       (SDL) & IEAK, centralized build   Malware
       and update mgmt.                  P3P Support
       Extended Validation (EV) SSL      Anti-Spoofing Int. Domain
       Certificates                      Names Control
       Domain Highlighting               Cross Document Messaging
       Integrated Cross Site Scripting   (XDM)
       protection                        Centralized Add in
       HTTP only cookies                 Management
       Legacy Versions Support (10       Integrated Click-Jacking
       years)                            Prevention



19
NSS Labs has given IE8 a best-in-class 69% catch rate against
     malware, whereas FF was a distant 30%. SmartScreen™ in IE8
     provides the best malware and phishing protection of any
     modern browser

     Safer defaults (DEP/NX on by default, per-site AX, XSS Filter
     on-by-default) mean that users are better-protected by default.

     Firefox 2 averaged 11.75 patches per month, Firefox 3 6.71
     patches per month, and IE 7 only 1 patch per month

     Mozilla Not the fastest to patch -
     http://www.cio.com/article/483270/Mozilla_Patches_Fastest._NOT_
     Mozilla Not the “safest browser” –
     http://www.cio.com/article/479121/
     Is_Firefox_the_Most_Secure_Web_Browser_Part_?source=artrel_top




20
We want users to see the link to their homepage
     and leave this page without proceeding
     On this version, we see both participants scanning
     all of the text on the page and not focusing on the
     link to go to their homepages




21
We want users to see the link to their homepage
     and leave this page without proceeding
     On this version, we see both participants focusing
     in on the link to go to their homepages as we
     wanted them to




22
23
Myth: Chrome, Firefox and Safari are faster than IE



           Myth: Firefox is richer, more extensible
     VS.

           Myth: Firefox is the most secure browser today



           Myth: IE does not play well with standards


24
Developers tweak their pages for different browsers



                                                     1. Identify browser
                                                     2. Serve right page


I’m Internet Explorer 6                                  I’m Internet Explorer 7
                                  I’m Safari
                                  I’m Firefox

  Page Built for IE6      Page Built To Standards          Page Built For IE7


                                                                       7
               6


25
• Developing to standards enable developers to deliver one page that
     works across browsers
     • To help drive standards adoption, Internet Explorer – the most popular
     browser is displaying content in “standards” mode by default
     • Content written for earlier versions of Internet Explorer may be
     incompatible with Internet Explorer 8’s default mode
     • Users may see pages with missing or overlapping content, or may
     experience functionality problems


                                                     Page Built To Standards

                              I’m Firefox
                                                                                8
                       I’m Internet Explorer 8
                               I’m Safari



26
Microsoft’s compatibility approach balances the desire to drive
          adoption of web standards with giving the best user experience
          with today’s sites

       Best User Experience
                                                         Good User Experience
      Requires More Effort From
                                                         Less Effort From Site
      Site



                                                                3. Display
                                                            Intranet Sites in
                                                              Compatibility
                                                                   Mode
                          2. Implement
     1. Code to IE8         the X-UA-
                                                                          5. User
       Standards           Compatible
                                                                         Pressing
                                                   4. Site on the
                               Tag
                                                                         Compat
                                                   Compat List
                                                                          Button


27
HTML 4.01             CSS 2.1                       ACID 2



     The best way to get interoperability:
     Comprehensive unbiased test suites
       7201 test cases contributed to W3C

                         http://samples.msdn.microsoft.com/ietestcenter




28
100%


                       95%
     % Passing Tests




                       90%


                       85%


                       80%


                       75%


                       70%


                       65%




29
Myth: Chrome, Firefox and Safari are faster than IE



           Myth: Firefox is richer, more extensible
     VS.

           Myth: Firefox is the most secure browser today



           Myth: IE does not play well with standards


30
Microsoft Confidential
31
Easy cross-browser development
     Integrated Development tools
     New Features
        HTML 5
          XDR/XDM
          JSON
          CSS selectors
          DOM storage
          Mutable DOM prototypes
          Ajax navigation
          Network connection awareness
        CSS 3
          Box-sizing
          Vertical-text

32
Manageable                   Safer, More Secure             New business scenarios
      A great browser for business           Reduces IT risks                Makes advanced web
                                                                              experiences easier
     •Compatible with IE7 web         •Social engineering protection
                                                                        •Interoperability with web
     applications                     – SmartScreen Filter
     •Complete deployment tools –     •Better browser exploit           standards
                                                                        •Easier to build rich, intelligent
     IEAK, Slipstream, SMS, WSUS      protection – SDL, Per-site/per-
     •More than 1300 group policies   user ActiveX                      web apps – Accelerators, Web
                                      •Better web server exploit
     built in                                                           Slices, offline support, AJAX
     •Professional support by phone   protection – XSS                  enhancements
                                                                        •Built-in developer tools
     or e-mail                        filter, XDR, XDM




33
Many deployment choices
     Group policies built-in
     Integrated Authentication
     Long Support lifecycle




34
Crash and Recovery
     Tab Isolation
     Add-on performance checks
     Diagnose Connection Problems




35
36
The Real Web for the Real World
     Accelerators and web slices get you to information faster and easier

               Most feature-complete browser out-of-the-box

              The only browser with extensive Enterprise support

                  Innovative Security and Privacy features



37
Feature Overview - www.microsoft.com/ie8
     Engineering Blog - http://blogs.msdn.com/ie
     Safety & Privacy Features
      http://www.microsoft.com/windows/internet-explorer/features/browse-
     privately.aspx
     Business Value of IE 8 & EV SSL Certificates
     www.microsoft.com/ie/ev
     User Control & Privacy Feature Guide
     www.microsoft.com/ie/privacy
     Internet Explorer Administration Kit (IEAK) 8
      http://technet.microsoft.com/en-us/ie/cc889351.aspx
     IE Compatibility Center - http://msdn.com/iecompat
     Tech Centers: http://technet.microsoft.com/ie and http://msdn.microsoft.com/ie
     Technology Overview
     Business FAQ




38
39

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Browser Compete - IE8 FireStarter

  • 1. David Tesar US IT Pro Evangelist http://blogs.technet.com/extreme Browser Competition Firestarter 1
  • 2. Arm you with browser knowledge Bust the common myths and learn the facts Understand the Internet Explorer 8 advantages 2
  • 3. The Competition Meet Internet Explorer 8 Myths & Truths about Internet Explorer Speed, Performance, & Usability Security Innovation and Leadership Extensibility Web Standards & Compatibility Internet Explorer for Developers & ITPros Tools, Resources, & Support Reliability Q&A 3
  • 4. What They Claim: Fast browsing quot;Get faster Gmail“ targeting IE 6 Based on Web Kits Compatibility with web standards Clean interface / minimal design 4
  • 5. What They Claim: “Browsing made beautiful and smart” Position as “fast” based on Java script speed. Built on WebKits Standards Compliant with Acid 3 Windows native look and feel 5
  • 6. What They Claim: Speed and performance Compatibility with web standards Active security features and fast response times Most secure browser 6
  • 7. Faster Easier More secure Get where you want quickly Find what you want easily Browse the web more securely, privately, and • Fewer clicks with WebSlices • Smart Bar and Tab Grouping reliably • InPrivate browsing and and Accelerators ease navigation • Faster page load and launch • Visual Search makes it easier filtering gives users control • Access information instantly to find what you want over their information • In-context activities like • Tab isolation reduces browser from the Favorites Bar maps, search and mail crashes • Built-in protection against scripting and phishing attacks Built for the Real Web 7
  • 8. Myth: Chrome, Firefox and Safari are faster than IE VS. 8
  • 9. CPU Cycles Consumed by Top 100 Sites Worldwide Focus of typical Micro- CPU Cycles Consumed by Top AJAX Applications Benchmark Tests Script processing accounts for less than 9% of CPU cycles when analyzed against the top sites worldwide 9
  • 10. Preliminary testing measuring “Page Load times”* shows: IE8 RC1 is as fast or faster on many Top 25 Websites of the world’s top 25 websites * IE8 RC1 Internal test results based on Page load speeds Faster on 48% 16% 36% of top 25 sites* 10
  • 11. Lab Field 85 participants 20 families for 6 mos. 170 hours 500+ comments Instrumentation Community feedback 245 data points 185 threads on IE Forum 2400+ threads on IE Beta NG 166,972,377 sessions 2000+ bugs filed on Connect 1,683,420 users All the others Countless pieces of expert and unstructured feedback 11
  • 12. 80% of the time people navigate to previously visited sites 19 of 20 top web actions are navigation based Q: What’s the one non-navigation based web action? 12
  • 13. Accelerators: 7 clicks to map an address becomes 2 or 3 Web Slices: Users save 10s of seconds on common tasks Visual Search: Search smarter without leaving the page 13
  • 14. 14
  • 15. Myth: Chrome, Firefox and Safari are faster than IE Myth: Firefox is richer, more extensible VS. 15
  • 16. Firefox has a rich ecosystem of vocal fans… …but only 20% of FF users download add-ons. Most top add-on categories included in IE8 out-of-the-box Security Navigation Tools Customized Search Privacy Developer Tabs Providers Tools 16
  • 17. Russia: 33 Germany: 30 China: US: 144 Japan: 97 Italy: 14 81 Brazil: 43 Over 1000 unique global add-ons for IE – see them at http://ieaddons.com 17
  • 18. Myth: Chrome, Firefox and Safari are faster than IE Myth: Firefox is richer, more extensible VS. Myth: Firefox is the most secure browser today 18
  • 19. FIRST to market Driving thought leadership and innovation in security and privacy Integrated Anti-Phishing InPrivate Filtering (control of 3P protection data sharing) Secure Development Lifecycle 24/7 Escalation for Phishing & (SDL) & IEAK, centralized build Malware and update mgmt. P3P Support Extended Validation (EV) SSL Anti-Spoofing Int. Domain Certificates Names Control Domain Highlighting Cross Document Messaging Integrated Cross Site Scripting (XDM) protection Centralized Add in HTTP only cookies Management Legacy Versions Support (10 Integrated Click-Jacking years) Prevention 19
  • 20. NSS Labs has given IE8 a best-in-class 69% catch rate against malware, whereas FF was a distant 30%. SmartScreen™ in IE8 provides the best malware and phishing protection of any modern browser Safer defaults (DEP/NX on by default, per-site AX, XSS Filter on-by-default) mean that users are better-protected by default. Firefox 2 averaged 11.75 patches per month, Firefox 3 6.71 patches per month, and IE 7 only 1 patch per month Mozilla Not the fastest to patch - http://www.cio.com/article/483270/Mozilla_Patches_Fastest._NOT_ Mozilla Not the “safest browser” – http://www.cio.com/article/479121/ Is_Firefox_the_Most_Secure_Web_Browser_Part_?source=artrel_top 20
  • 21. We want users to see the link to their homepage and leave this page without proceeding On this version, we see both participants scanning all of the text on the page and not focusing on the link to go to their homepages 21
  • 22. We want users to see the link to their homepage and leave this page without proceeding On this version, we see both participants focusing in on the link to go to their homepages as we wanted them to 22
  • 23. 23
  • 24. Myth: Chrome, Firefox and Safari are faster than IE Myth: Firefox is richer, more extensible VS. Myth: Firefox is the most secure browser today Myth: IE does not play well with standards 24
  • 25. Developers tweak their pages for different browsers 1. Identify browser 2. Serve right page I’m Internet Explorer 6 I’m Internet Explorer 7 I’m Safari I’m Firefox Page Built for IE6 Page Built To Standards Page Built For IE7 7 6 25
  • 26. • Developing to standards enable developers to deliver one page that works across browsers • To help drive standards adoption, Internet Explorer – the most popular browser is displaying content in “standards” mode by default • Content written for earlier versions of Internet Explorer may be incompatible with Internet Explorer 8’s default mode • Users may see pages with missing or overlapping content, or may experience functionality problems Page Built To Standards I’m Firefox 8 I’m Internet Explorer 8 I’m Safari 26
  • 27. Microsoft’s compatibility approach balances the desire to drive adoption of web standards with giving the best user experience with today’s sites Best User Experience Good User Experience Requires More Effort From Less Effort From Site Site 3. Display Intranet Sites in Compatibility Mode 2. Implement 1. Code to IE8 the X-UA- 5. User Standards Compatible Pressing 4. Site on the Tag Compat Compat List Button 27
  • 28. HTML 4.01 CSS 2.1 ACID 2 The best way to get interoperability: Comprehensive unbiased test suites 7201 test cases contributed to W3C http://samples.msdn.microsoft.com/ietestcenter 28
  • 29. 100% 95% % Passing Tests 90% 85% 80% 75% 70% 65% 29
  • 30. Myth: Chrome, Firefox and Safari are faster than IE Myth: Firefox is richer, more extensible VS. Myth: Firefox is the most secure browser today Myth: IE does not play well with standards 30
  • 32. Easy cross-browser development Integrated Development tools New Features HTML 5 XDR/XDM JSON CSS selectors DOM storage Mutable DOM prototypes Ajax navigation Network connection awareness CSS 3 Box-sizing Vertical-text 32
  • 33. Manageable Safer, More Secure New business scenarios A great browser for business Reduces IT risks Makes advanced web experiences easier •Compatible with IE7 web •Social engineering protection •Interoperability with web applications – SmartScreen Filter •Complete deployment tools – •Better browser exploit standards •Easier to build rich, intelligent IEAK, Slipstream, SMS, WSUS protection – SDL, Per-site/per- •More than 1300 group policies user ActiveX web apps – Accelerators, Web •Better web server exploit built in Slices, offline support, AJAX •Professional support by phone protection – XSS enhancements •Built-in developer tools or e-mail filter, XDR, XDM 33
  • 34. Many deployment choices Group policies built-in Integrated Authentication Long Support lifecycle 34
  • 35. Crash and Recovery Tab Isolation Add-on performance checks Diagnose Connection Problems 35
  • 36. 36
  • 37. The Real Web for the Real World Accelerators and web slices get you to information faster and easier Most feature-complete browser out-of-the-box The only browser with extensive Enterprise support Innovative Security and Privacy features 37
  • 38. Feature Overview - www.microsoft.com/ie8 Engineering Blog - http://blogs.msdn.com/ie Safety & Privacy Features http://www.microsoft.com/windows/internet-explorer/features/browse- privately.aspx Business Value of IE 8 & EV SSL Certificates www.microsoft.com/ie/ev User Control & Privacy Feature Guide www.microsoft.com/ie/privacy Internet Explorer Administration Kit (IEAK) 8 http://technet.microsoft.com/en-us/ie/cc889351.aspx IE Compatibility Center - http://msdn.com/iecompat Tech Centers: http://technet.microsoft.com/ie and http://msdn.microsoft.com/ie Technology Overview Business FAQ 38
  • 39. 39