What if all of your future customers were in one place, clamoring for information about your brand and products? They are. We’ll explore how to open up a true dialogue with your social media audience, creating great content and putting it to work with Facebook Power Editor and Ads Manager to drive clicks and conversions.
MivaCon 2016, Thursday session 3.
56. What should I post?
Content step-by-step: photo
•Bold compositions
•Color
•People
•DSLR
•Products in real-world environments
•Text overlay: 20% or less
60. What should I post?
Content step-by-step: photo
•Bold compositions
•Color
•People
•DSLR
•Products in real-world environments
•Text overlay: 20% or less
61. What should I post?
Content step-by-step: photo
•Bold compositions
•Color
•People
•DSLR
•Products in real-world environments
•Text overlay: 20% or less
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71. What should I post?
Content step-by-step: video
•Lower rates
•Excellent engagement and ROI
•Low budget, no problem
VIDEO
73. Quantity and refreshment
• 4 ads per ad set
• Rotate every 2 weeks
• Create unique ads for different types of campaigns and
audiences
ONLY 4 ADS PER AD SET
78. Campaign: Post Boosts
Objective: Promote your posts
Ad Set: US Page fans and their friends
Ad Set: AU Page fans and their friends
Ad Set: UK Page fans and their friends
Ad Set: CA Page fans and their friends
Ad Set: MY Page fans and their friends
79. How do my ads fit into a
total brand identity?
80. Ads and your total social identity
• An extension of your social media voice
• Bring new people into the community of your brand
• First contact with your brand
• Open a dialogue and invite participation.
• Monitor comments and participate in them.
FIRST CONTACT