Did you know that YouTube is the second largest Search Engine in the world (after Google)? Even though it's the second largest search engine, it's often completely overlooked by online marketers, especially in the world of ecommerce. Learn how you can uniquely leverage this source of untapped traffic tomake your business explode.

1. YouTube & Online Marketing
How to Leverage the World‘s Second
Largest Search Engine
ROBBY STANLEY

2. Lights, Camera…Marketing
Cameras & Video Equipment
Lighting & Photo Booths
Editing Software
YouTube
Marketing & Cheap Views
Making Money
Q&A

3. Camera Types
• Should I use a Cell Phone to Shoot Video? - Yes and No
• For Outdoor, Action & Underwater (Just buy a GOPRO)
• Basic Starter Video Camera – Buy the Flip UltraHD - $299
• Higher End Video Cameras
• Canon Vixia HF200 ($500)
• Canon's Vixia HG20 ($1200)
• Panasonic AG-HVX200 ($3,600)
• YouTube Max resolution is 3840x2160 (about 8-Megapixels)
• Camera should shoot directly onto SD Card
• Video Camera Source: reviews.cnet.com

4. Lighting & Photo Booths
2000w Photo/Video
Lighting Kit - $85 Ebay
16" Photo/Video Light
Tent Kit - $29.99
BlueDotTrading.com

5. • Products
• Service
• Information
• Promotion
Video Content
What Should My Video Be About?
All Videos are great for SEO purposes. So make videos for
everything you can.

6. FREE - Video Editing Programs
• If You have a Mac go with – iMovie
• If You have Windows go with –
Windows Live Movie Maker
• iPhone/iPad go with – iMovie for iOS
• Android OS go with – VidTrim or AndroVid

7. Items to Include in the Content of Your Video:
• Web page URL or Business Phone Number
• Add Your Own Promotional Ad in the Video
• Subscribe Link for YouTube
• Part Numbers of Product or Any Services Used
• Add Your Facebook, Twitter & Google+ Links
• A Video Specific Coupon Code
Adding Music in a Video
• Avoid Any and All Copyright Music
• It is OK to Use YouTube Royalty Free Music - After
upload

8. YouTube and Promoting
• Create a YouTube Page & Link it
with Your Google+ Page. Also Add
Links to your FaceBook & Twitter
• For Help to Customize your
YouTube Page Goto:
(http://support.google.com/youtube/)
• Apply for the YouTube Partner
Program
• Don't use YouTube’s Built in video
image stabilization
• Don't use YouTube’s Built in video
editing software. It Stinks.

9. Video Title
• Make it compelling – this is your video’s headline
but title and thumbnails are often the primary
elements driving viewers decisions of what they'll
watch.
• Always represent your content accurately.
• Keywords first, url and branding at the end.
• Create a title that reinforces the thumbnail.
• For serial content, add the episode number to the
end of the title.
• If video becomes stale update the video title so it
continue to grab views. Also update Thumbnail.

10. Video Tags
• Tags are descriptive keywords that will help
people find your videos.
• Create a set of standard tags for your channel
that can be applied to any video you publish. (E.g.
filmmaking, animation, comedy, “Funny Videos,”
“Pet Videos,” etc.)
• Include a mix of both general and specific tags.
• Make sure Tags thoroughly and accurately
describe the video.
• Include keywords from your title in your video’s
tags.

11. Video Description
• Only the first few sentences of your
description will appear in search results or
above the fold on a watch page – so make
them count! Accurately describe your video
and link to your channel page.
• Drive viewers to subscribe (and include a
subscribe link). Include links to your site and
social sites. Include a recurring keyword
tagline. The keyword tagline is a group of
sentences that describe your channel.

12. Video Extras
• If driving traffic to your site then start the
description box with your page url
http://www.yourwebpage.com
• Create a Channel Trailer for the Fan Finder
Program
• InVideo Programming:
– Channel Watermark
– Featured Video or Playlist

13. Tip to Make a Perfect YouTube Thumbnail
• Grab still images from the video you created. This will make sure the thumbnail is consistent
with your video.
• YouTube’s guide for the size and format on the thumbnail is 1280 x 720, with the following
formats .JPG, .GIF, .BMP, or .PNG. Keep the image size under 2MB and an aspect ratio of 16:9
• Use a Person or Product in the thumbnail. People associate the thumbnail with what is in the
content.
• If you have a person in the thumbnail use a close up image with the person making eye contact.
If the video is a product then use a close up of the product.
• Check to make sure that the thumbnail will look good in a large format and also in a small
format. YouTube will use the image in many different sizes on their site.
• Images should be bright and focus on the item or person.
• You can also use your company or product brand on the image area.

14. How to Embed Videos

15. Where to embed videos?
Everywhere - Newsletters, Facebook, Google+,
eBay, You Own Webpage etc.
Webpage Ebay

16. How to Get Cheap Quick Views
$10 a Day Might Get You 1000 Views Per Day! WOW!

17. Making Money With Your Video
• YouTube
Partner
Program
Allows You to
Share in the Ad
Revenue
• An Ad Sense
Account is
Required for
Monetization

18. FAN FUNDING: In YouTube Goto Channel > Status & Features > Fan Funding

19. Q&A & Resources
Help with Your Youtube Videos
YouTube Help From Google
http://support.google.com/youtube/
Article: How to Make Yourself Famous on YouTube
http://www.wikihow.com/Make-Yourself-Famous-on-YouTube
YouTube Thumbnails are a Major Piece of Your Channel
http://minimatters.com/blog/need-know-youtube-thumbnails/

20. ROBBY STANLEY