1. Principles of Design Balance Proportion Rhythm Emphasis Unity

2. BALANCE

3. Nordhavnen Residences by 3XNAsymmetrical Balance: The way in which each floor has been positioned gives off a feeling of “unbalance”, as if the whole building itself might tip over or things might slide off the side.

4. Symmetrical Balance: The use of similar colours in this composition creates balance. Also, the small irregular shaped patterns in the top-half of the dress balances out the larger, more flatter areas in the bottom-half.

5. Symmetrical Balance: Eventhough it’s made of gold, it seems equally weighted. If you had to cut an imaginary line through it, it would be equal on both sides; equal weight on each side of the shoulder. The patterns on each side of the piece is also very well-balanced.

6. Asymmetrical Balance: This symbol is symmetrical. Though there is a large contrast between black and white, the smaller black and white dots and the larger white and black areas of this symbol manage to balance each other out.

7. Symmetrical Balance: Here, balance has been created by balancing bold (dark) and soft colours. Without the darker colours the design would be very boring and monotonous.

8. PROPORTION

9. Proportion has been created here by playing with the size of the Eiffel tower compared to the sizes of the buildings surrounding it.

12. Attack of the Giant Lamp:This is a very obvious example with regards to the “playing” of proportion. The designers have transformed something that most of us use and see daily into the same thing but with a larger, more reduced size.

13. In the compositions above, the artist plays with the size and proportions of things, such as the above featuring a mother and a baby. Also, in the photos, it shows the difference between the natural and reduced states of the human figure.

14. RHYTHM

15. Rhythm is created here by incorporating one or more of the same object to create a feeling of organized movement. It creates a mood.

16. In this photograph, continuity is what has been used to create rhythm. The ongoing fence draws the viewers eyes further and further.

19. EMPHASIS

20. Emphasis has been put on the dot in the middle. The spiralling water draws the eye to the centre of the painting.

21. The black dot is what draws our attentions. There’s also a very strong sense of continuity here which is what leads our eyes to the black dot.

22. Emphasis can also be determined by light and dark. The dark areas of the garden recedes while the area where the sun shines on advances.

24. UNITY

25. The repetition of the same object is what creates a feeling of unity here.

26. Unity has been created here by the use of continuity; how the lines draw the viewers eyes. Also, repetition of the same object has also been incorporated.