Project Paper

2. “Retail banking is typically mass – market banking
where individual customers use local branches of
larger commercial banks. Services offered include
savings and transactional accounts, mortgages,
personal loans, debit cards, credit cards and so”.

3.  Retail banks provide banking services to individuals and small
business.
 Retail banks deals with individual customers, both on liabilities and
assets sides of the balance sheet.
 Fixed/current/saving accounts on the liabilities side, and mortgages
loans on asset side.
 Financial institutions are dealing with large number of low value
transactions.
 It is typically mass-market banking.

4.  Multiple Products
The products included in retail banking
are—
Various types of deposits/accounts.
Credit and debit cards
Loans (Personal, Auto, Housing etc.)
Insurance, mutual funds etc.
 Multiple channels of distribution
Internet banking
Mobile banking
Call centers
 Multiple Customer Groups
Individual customers
Petty businesses
Small and Medium Enterprises (SMEs)

5. Omni-channel Banking will allow for seamless
integration and a consistently pleasurable customer
experience across all channels- ATMs, Internet
Banking, Kiosk, branches,
Mobile....You name it.

8.  Your money is much more secure than in a box
under your bed and you can buy goods, be paid,
and sell things without cash changing hands.
 The bank you are familiar with and which knows
you can also offer you a wide range of other
services, such as mortgages and insurance. Your
bank may be able to offer you competitive deals in
return for your loyalty as a customer.
 Retail banks offer a variety of ways you can access
your account and manage your money, most
notably via internet banking. This means that you
can keep a close eye on your finances and avert
many potential problems.

9.  1. All round increase in economic activity.
 2. Increase in the purchasing power. The rural areas have the large
purchasing power at their disposal and this is an opportunity to market
Retail Banking.
 3. India has 200 million households and 400 million middleclass
population more than 90% of the savings come from the house hold
sector. Falling interest rates have resulted in a shift. “Now People Want
To Save Less And Spend More.”
 4. Nuclear family concept is gaining much importance which may lead
to large savings, large number of banking services to be provided are
day-by-day increasing.
 5. Tax benefits are available, for example, in case of housing loans the
borrower can avail tax benefits for the loan repayment and the interest
charged for the loan.

13.  Future of Retail Banking is for the
CUSTOMER.
 Pricing is determined by Customer.
 Competition among Banks would ensure him
better service at cheaper rate.
 Customer would be able to discount his future
earnings as Retail Credit for his higher standard
of living.