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The Future of the Connected Traveler & Smart Travel Experience

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- Where You Should Invest Your Valuable Time and Resources
- Smart technology is enhancing the travel experience providing exciting opportunities to engage consumers, reduce friction, drive loyalty and ultimately win sales.
- what technology is fundamental to improving the consumer’s experience of your brand vs. what is simply ammunition for a quick PR win
- what exciting new opportunities an intelligently connected experience presents

Publié dans : Voyages
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The Future of the Connected Traveler & Smart Travel Experience

  1. 1. Always Connected Manoj Jasra
  2. 2. • Travel Journey >> Micro Journeys • Optimizing the Ancillary Funnel • User-Centric Approach to Communication
  3. 3. 17% of all flight bookings are now mobile Across all verticals, mobile travel booking continues to rise
  4. 4. Surprised?
  5. 5. Stage of Travel Journey StressLevel In-Flight Major Flying Anxiety To Airport
  6. 6. Dream Research Book Plan To Airport At Airport In-Flight Arrival Destination Home
  7. 7. Dream Research #MicroJourney
  8. 8. To Airport At Airport #MicroJourney
  9. 9. Airport In-Flight #MicroJourney
  10. 10. Communication
  11. 11. Enterprise Communication Platform Platform-Agnostic Communication Interpretation Layer
  12. 12. Approach to Ancillary $60 Billion in Airline Ancillary Revenue in 2015
  13. 13. Traditional Booking Path Results ConfirmationPayment Guest Info Email Itinerary
  14. 14. Intelligent Booking Path Results ConfirmationPayment Guest Info Email Itinerary - Family of 5 - Hawaii - 60 Days Out - 10 Day Trip - Gold Tier - Tablet Booking CRM / Analytics / Cross-Channel Data
  15. 15. Days Out 30 7 3 <24 Hours Refine Based on Guest Journey & Data
  16. 16. Wrapping Up…
  17. 17. Contextual Experiences are Essential
  18. 18. Contextual Moments

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