PowerMundo Executive Summary

1. EXECUTIVE SUMMARY
The Challenge and Solution
Imagine lighting your home with a single kerosene lantern or
cooking dinner on a campfire in your kitchen. Amazingly, over Mission
half the people in the world do not have access to safe and
Improve Lives, Conserve Nature
affordable products to meet their basic needs for these simple
tasks. As a result, billions of people suffer from preventable
illnesses and deplorable living conditions. However, there are Vision
hundreds of affordable products that can safely meet people's Be the most effective and efficient
daily needs while saving them money and conserving the company delivering healthy and
environment. If these products exist then why aren’t billions of
affordable clean tech products and
people using them? Today there are no effective distribution
channels to connect billions of people in developing countries to services to people in developing
healthy and cost saving products. countries.
To meet this enormous market opportunity PowerMundo (the
“Company”) has built a wholesale distribution business to deliver
healthy and cost saving products to millions of customers.
PowerMundo coordinates a network of product designers,
suppliers, and retailers to deliver clean technology. Additionally
we partner with microfinance loan officers who advertise the
products and provide credit for purchases. Additional
partnerships with micro franchise developers enable
entrepreneurs to access business training and microloans to
become independent sales agents. Currently, PowerMundo is
selling products in Peru. Ultimately PowerMundo’s sustainable
business will improve people’s lives, create employment
opportunities, and conserve natural resources.
Products and Services
PowerMundo manages a global network of suppliers, retailers,
Healthy and Cost Saving Products
sales people, and microfinance institutions, to design, brand, and
distribute cost saving products. PowerMundo’s initial product line
includes multiple models of efficient biomass cook stoves, wind-up
radios, solar cell phone chargers, and solar lanterns and solar
panels. All products distributed by PowerMundo quickly save
customers money, and the products are healthy for people and the
planet. For example, a $30 solar lantern eliminates a $15/month
kerosene lamp expense for customers while minimizing indoor air
pollution, fire hazards, and CO2 emissions. Through our network we
provide access to life changing products and facilitate the creation
of innovative products.
Target Market
Peru is one of the largest underserved markets for clean technology in Spanish
speaking Latin America. Over nine million people (1 in 3) in Peru use traditional
biomass cook stoves, and close to eight million live without electricity. In January 2010,
Peru became an even more attractive market for PowerMundo since the government
banned the use of kerosene to curb cocaine production. (Kerosene lanterns are a
primary source of light for Peruvians living without electricity). Following our success in
Peru, PowerMundo will expand operations to reach other Latin American markets and
underserved areas around the globe.
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2. Competitive Advantage
The lack of established brands in the Latin American market and in the clean technology industry enables
PowerMundo to build one brand name for multiple related products. PowerMundo delivers products
efficiently and inexpensively by taking advantage of economies of scale in manufacturing, shipping and
receiving. PowerMundo’s exclusivity agreements with product suppliers and our low prices encourage
existing retail partners to use our distribution services.
Innovation –Sears and Roebuck meets Amazon.com
In 1888 Sears and Roebuck created a mail order business in the USA to provide products to people living
in rural America. Now, PowerMundo is taking the lessons learned from Sears with the benefits of 21st
century technology to improve access to healthy and affordable products for people in the developing
world. By linking innovative products, access to microfinance, the internet, and global logistics
PowerMundo will continue to build upon the business models of Sears and Amazon.com to improve lives
and conserve nature.
Management Team
Our management team is uniquely positioned to execute the PowerMundo plan. Members have high level
management and entrepreneurial experience in the fields of energy, project management, global logistics
and economic development.
Michael Callahan P.E., (Global Operations Manager), established business operations in foreign countries
and coordinated international logistics for multi-million dollar projects while working for ExxonMobil in five
West African countries during a four year period.
Julio Mickle, (Peru General Manager), has managed product importation, sales, and distribution operations
for multiple companies in Peru, such as Belcorp - CETCO S.A.
Giuliano Giardino (Peru Operations Manager), previously managed human rights programs with support from
the Word Bank and the United Nations Development Program.
Dr. Ken Petersen, (advisor), is currently an associate professor of supply chain management at Colorado
State University and has professional experience as Supply Officer in the United States Navy.
Jim Welch, (advisor), an entrepreneur has started multiple successful solar companies. He is currently to
CEO of Bella Energy.
Paul Polak, (advisor), founded International Development enterprises (IDE) to develop practical solutions that
attack poverty at its roots. Paul has helped design and produce low–cost, income–generating products
that have already moved 17 million people out of poverty.
Objective and Metrics
PowerMundo’s objective for 2010:
1. Sell and distribute over 15,000 healthy and cost saving products in Peru.
PowerMundo’s key business metrics:
Financial Sustainability (NI) Dollar amount saved by customers
Number of products sold Dollars made by sales agents
Number of product innovations # of disposable batteries eliminated
Number of sales agents CO2 emissions eliminated
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3. Financial Return on Investment
PowerMundo’s will sustain operations by earning a margin on each product sold. Additionally, because
many of the products sold reduce carbon emissions, the enterprise will eventually sell carbon credits to a
carbon offset broker. PowerMundo is currently seeking a $75,000 phase I investment. Approximately 75%
of the funds will be used to purchase inventory. The remainder of the funds will be used for general and
administrative expenses. The estimated breakeven point is less than two years. Within five years
PowerMundo will have earned significant income and will become a highly attractive acquisition target for
larger suppliers and multi-nationals wanting to enter this market.
Social Return on Investment
PowerMundo improves the health and economic conditions of families while creating a healthier
environment. PowerMundo has quantified and demonstrated how the use of our products provide positive
social and economic impacts in six areas: improved health, increased income, carbon savings, increased
productivity, reduced deforestation, and improved education benefits.
Health and Economic Benefits for PowerMundo’s customers
An elderly grandmother lives in squatter shanty town in Lima and makes
handmade weavings at night by candle light. She sells her goods to tourists so
that she can take care of her two orphaned grandchildren. After attending
PowerMundo’s product demonstration, she invested her hard earned money on a
solar lantern. When the PowerMundo sales agent returned days later, she
exclaimed how the solar lantern provided light for her grandchildren to study and
eliminated the need to ever buy another candle. Now, she could spend less
money on lighting and work more efficiently at night. Before the sales agent could
leave, she insisted on purchasing a second product, a solar radio/light, so that she
could have an additional light for her grandchildren to study and so that they could
have access to news and information. Imagine helping millions of impoverished
people save money, earn money, live healthier, and improve the planet.
News and Information
Watch PowerMundo’s six minute documentary and read news articles about PowerMundo at:
www.powermundo.com/media-center-and-news.html
Contacts
PowerMundo SAC, Calle Las Galaxias 191, Urbanizacion La Alborada, Santiago de Surco, Lima, Peru
Julio Mickle- Julio@powermundo.pe & Giuliano Giardino- Giuliano@powermundo.pe
Nextel: 98 133*6578, Directo: 715 1586, Oficina: 715 1585, Fax: 715 1583, Fax Virtual: 718 7545
PowerMundo LLC, 621 1st Street, Golden, CO, USA 80403
Michael Callahan- Michael.Callahan@PowerMundo.com
Cell: 970-420-1959, Office: 970-372-6611
www.PowerMundo.com
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