Why I am breaking up with design sprints
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1) The author has broken up with design sprints after finding they consistently did not achieve the level of creative output or lasting impact intended. 2) Key realizations include that stakeholders need to understand customer needs, behaviors, and culture more than a solution method, and that ideas need testing with permission to fail and continued development. 3) Many methods intended to promote clearer thinking can become substituted for thinking itself, so the focus should be on designing not just the sprint method. Ensuring the right organizational culture and goals is more important than any specific method.
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Why I am breaking up with design sprints
- 4. Why I am breaking up with design sprints.
- 7. October 2012
- 8. October 2012 17 Jan 18 2017 2015 2016 2016 Events
- 9. March 2012 October 2012 17 Jan 18 2017 2015 2016 2016 Events Reason. First Sprint Read book Read second book Training Last sprint Read Posts
- 11. Its time.
- 15. 01. Consistently not achieved the level of creative output that we demand
- 16. 02. Consistently not delivered the lasting impact we set out to
- 17. 07:284G Travel Work Fun Confidence Culture Knowledge Friends Meet new people Brain boost Curious Next So why would you like to learn English? Select one or more options below 18:49 07:284G 12:3 Britain's Andy Murray made his earliest Grand Slam exit of the year as Japan's Kei Nishikori fought back to win their US Open quarter-final in five sets. Murray, seeded second, led by two sets to one but eventually lost 1-6 6-4 4-6 6-1 7-5 in three hours 57 minutes. The Wimbledon champion lost his rhythm after rain brought the roof across, then his cool when the stadium sound system interrupted a break point. "It was too exciting on the court, but I tried to stay calm," said Nishikori. Sixth seed Nishikori, the 2014 runner- up in New York, goes on to face Stan Wawrinka who beat Juan Martin del Potro 7-6 4-6 6-3 6-2. What does this mean?
- 18. Reason.
- 19. Timing 01.
- 21. Timing 01. Design sprint “Start by taking a step back from the problem to discover, diverge and explore the full ecosystem, and then start to converge on a focusing question or design brief, which will guide the rest of the sprint.”
- 22. Timing 01. Design sprint “Start by taking a step back from the problem to discover, diverge and explore the full ecosystem, and then start to converge on a focusing question or design brief, which will guide the rest of the sprint.” 1 Day!
- 23. 01. My Realisation You can’t transform an organisation by focussing on a method. Stakeholders, decision makers, board members need understand the needs, behaviours and cultural practices of their audience more than they need to see the validity of a solution.
- 27. 02. My Realisation Ideas need to be lived with and people need permission to fail. For sprints to be useful there needs to be a culture of experimentation and a programme of continued customer development.
- 28. It’s got to work 03.
- 29. It’s got to work 03.
- 30. 03. My Realisation Many methods start out as legitimate tools to promote better, clearer thinking faster and end up as activities substituted for thinking*. Ensure you are clear on why you are doing it, and make sure you are selling design, not design sprints. *Erika Hall - Mule - https://medium.com/mule-design/design-sprints-are-snake-oil-fd6f8e385a27
- 31. Is our company/client is focussed on behaviours and culture practices of its customers Do we/them have permission to fail and to experiment Is there a programme of ongoing customer development Are we selling design, not design sprints
- 32. I believe design sprints can help solve hard problems. I also believe that design sprints can appeal to people who are looking for a silver bullet I suggest starting from a set of goals, rather than a specific method, no matter how appealing it sounds. But So