Social media and technology
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Social Media and Technology to Enhance your CERT Program at the California State CERT Conference, March 1-3, 2013. 2-hour presentation
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Social media and technology
- 1. n d So cial nology a Tech M edia m T Progra our CER Enhance Y
- 2. #CalCERT Agenda • Building Your Social Media Program • Communicating During and After Disasters • Basic Social Media Tips • Incorporating Other Technologies @MaryJoFly
- 3. Craig Fugate, FEMA Administrator 140 Conference NW Welcome Remarks Thanks to CRESA911 for use of this clip
- 5. Mitigation Preparedness Recovery Response
- 6. Your Team Buil ding n M itigatio
- 7. Use social media to let family and friends know that you are safe.
- 8. What will be your online identity and who is your audience?
- 10. The labor required is extensive so create a Virtual Operations Support Team
- 11. mmu nity You r Co En gage rednes s Prepa
- 15. io n St atus d Sit uat A lert an nse Respo
- 16. Social Media Missions: Amplify
- 17. Social Media Missions: Filter & Monitor
- 18. Social Media Missions: Crowdsource
- 19. Social Media Missions: Archive
- 20. ving and u nity Grie zing Comm Or gani ry Recove
- 21. Recovery Groups begin to gather on facebook and other sites to grieve and share
- 22. The reach is further than your audience – it’s their audience too
- 23. E tiqu ette ial M edia Soc iss M anners M CERT
- 24. Facebook " Allow volunteers to tag themselves in pictures and promptly remove pictures if requested " Promote 50% of the time, engage and talk back 50% of the time " Use Pages, not a personal account to represent your agency
- 25. Twitter " Use an Avatar = No Eggs " Listen before you tweet. You wouldn’t shout at a cocktail party. " Use #Hashtags appropriately
- 27. QR Codes • Best practice: add a shortened web address or describe the link • Favorite uses • QR Code Time clock • QR Code Videos on CERT Class Fliers • ID Badge Verification
- 28. Video Storytelling • Keep videos under 2:00 min but ideally under 0:30 seconds • Keep your message simple • Ensure you have adequate approvals from your agency
- 29. Applications " Alert and Warning " Performance, Tracking and Note Taking " Walkie-Talkie Comms " Social Networking " Assistive Devices
- 30. Blogs " Can serve as a mobile friendly website as most blogs will scale page size based on device " Can be used to link text, pictures and video for QR Code Scavenger Hunt Games " Keep volunteers up to date with regular articles
- 31. Resources " Social Media Getting Started: http://www.sm4em.org/getting-started/ " Twitter Etiquette: http://12most.com/2012/11/27/basic-twitter-etiquette-tips/ " Twitter Manners: http://www.sm4em.org/2012/08/twitter-manners/ " QR Code Generator: http://www.unitaglive.com/ " Virtual Operations Support Group: http://vosg.us/ " FEMA IS-42 Training: http://training.fema.gov/EMIWeb/IS/is42.asp
- 32. Summary " Listen first, then engage when building your social media program " Identify your audience and content plan " Explore more by following #SMEM and #SMEMChat
- 33. Contact Mary Jo Flynn Emergency Management Assistant Director Anaheim Fire & Rescue Department (714) 765-3804 maryjflynn@anaheim.net @MaryJoFly @AnaheimCERT http://www.slideshare.net/mjflynn001