1) The author debuted a novel in 2009 during a bad economy when the publishing industry was slow, and publishers felt the book was too risky. 2) To build an audience and market for the book, the author decided to release it chapter by chapter on Twitter, eliminating the traditional paper publishing process. 3) Releasing the novel via Twitter was a success, generating over 100 media mentions and thousands of tweets reaching millions of people. It showed how Twitter can effectively promote and market a book. 4) The novel was later acquired by a publisher based on the Twitter success and will be released in print on Bastille Day 2010.