1. File Synchronization And Sharing Platforms are
trying to
kill traditional ECM?
Michael Knight
michael.knight@kofax.com
about.me/michaelknight
www.linkedin.com/in/michaelknight

2. What is ECM?
Enterprise Content Management (ECM) is
the strategies, methods and tools used to
capture, manage, store, preserve, and
deliver content and documents related to
organizational processes. ECM tools and
strategies allow the management of an
organization's unstructured information,
wherever that information exists.
- AIIM

3. Wait, take a step back. What is Document
Management?
Document management… is the use
of a computer system and software to
store, manage and track electronic
documents and electronic images of
paper-based information captured
through the use of a document
scanner.
- AIIM

4. Got it. So ECM is more than just Document
Management?
ECM is also:
 Security & Compliance – Who
can/cannot see it
 Search (Finding content)
 Workflow (aka BPM)
 Lifecycle – when to kill it
 Collaboration
Yes. Content is more than just documents.
Images Audio Video Web
Data
It’s any digital information.

5. So who buys Document Management, and
why?
ORGANIZATIONS DROWNING IN
PAPER.
• To Improve Productivity & Customer Service
(Speed)
• To Decrease Risk
(Security)

6. Who do they buy it from?
Originally, ECM vendors exclusively:
o Big ECM
o FileNet
o Documentum
o OpenText *
o Oracle
o SMB Market
Vendors
o Westbrook
o Hyland
o Laserfiche
o Perceptive
* Remember OpenText. We’ll come

7. Until SharePoint…
• Over ½ of the inquiries that Gartner gets on
ECM are related to SharePoint
• More than 1/3 of Gartner clients have
SharePoint as their core ECM strategy
• Best selling server-side product ever for MS
• Free basic license available with Server 2008
• Tight integration w/MS Office
• It seems like it’s everywhere…..

8. So everyone is doing it? ……….. NO !!!!!
 Approximately 80% of small and medium sized companies don’t
have ECM

9. What are the other 80% using? No, not floppy
disks….
Consumerization Has Made File Sync And Share A Must-Have Capability
The explosive proliferation of powerful mobile devices has led to employee
demand for solutions that will allow seamless access to enterprise content from
any device. Solutions like Dropbox, originally developed for consumer usage,
have barged into the enterprise, forcing IT to reconsider how to balance its
portfolio against consumer demands.”
Forrester Research
The ForresterWave™:File Sync And Share Platforms,Q3 2013

10. What is File Synchronization And Sharing ?
A range of on-premises or cloud-based capabilities that enable individuals
to synchronize and share documents, photos, videos and files across
multiple devices, such as smartphones, tablets and PCs.
File sharing can be within the organization, as well as externally (e.g., with
partners and customers) or on a mobile device as data sharing among
apps.
Security and collaboration support are critical capabilities of EFSS to
address enterprise priorities.
- GartnerGroup
Magic Quadrantfor Enterprise File Synchronization
and Sharing
Published: 2 July 2014

11. Origins of File Synchronization And Sharing
Slide 11
The Cloud…
Amazon Web Service (AWS)
introduced cloud storage in 2006
• Apps currently using AWS include
• Dropbox
• Pinterest
• Tumblr
• Alfresco ECM

12. Who are File Synchronization And Sharing
providers?
Slide 12
Google Drive – 120M active users
 Storage/sharing/collab. editing
 Home of Google Docs
- 300M active users
 Storage/synchronization/backup/sharing
 5th most valuable web start up ever
- 20M active users
 Sharing/collab/synchronization/app. integration
 100K companies
- 250M active users
 Storage/synchronization/sharing
 From Microsoft – tight Office integration

13. How does rank these providers?
Slide 13
First Magic Quadrant just released on July 2, 2014
 Leaders
 Box
 Citrix
 EMC
 Accelion
 Challengers
 Google
 Dropbox
 Microsoft
 IBM

14. Any downside to File Synchronization And Sharing?
Slide 14
 Impacts Productivity & Customer
Service
 (Speed = slower)
 Increases Risk
 (Security = riskier)

15. So why would anyone use this and not ECM?
Slide 15
It’s easy …
It’s
cheap…
(but is it effective?)
Welcome to the consumerization of IT in the
enterprise (CITE).

16. What’s CITE? What are the benefits?
Slide 16
Organizations expect to see CITE
creating a positive impact in:
o user satisfaction,
o user productivity,
o process efficiency and collaboration,
o and business agility.
- IDG Enterprise Consumerization of IT in the Enterprise Study 2014
The use of technologies easily be acquired by non-technologists.
CITE includes personal devices (BYOD) , social networks, consumer tools (Skype, LinkedIn), mobile applications, cloud file
synchronization and collaboration.

17. So CITE, especially File Sync, is threatening ECM?
Slide 17
Exactly
Left to their own devices: Does your enterprise have a
“Dropbox Problem?
…knowledgeable end-users will often overlook security and compliance in
favor of getting the job done by taking advantage of free and readily
available alternatives.”
- Aberdeen Group, July 2012

18. ECM and File Synchronization & Collaboration are
converging?
Slide 18
They are
• ECM is moving rapidly to the cloud
• Online vendors (e.g., Box) are looking to improve
security
• Online vendors are looking to add app integrations
• Gartner predicts By 2017, less than 10% of today's
EFSS destination vendors will offer stand-alone
products
• OpenText Announced Free Enterprise File
Synchronization and Sharing for Content
Management Customers on July 8, 2014

19. So how do I position ECM against
CITE?
Slide 19
SECURITY & CONTROL
• KISS: Keep it Simple Stupid (user
interface)
• Support mobile devices
• Make it available in the cloud *
• Stress:
• Compliance
• Auditability
• Workflow
• i.e., SECURITY

20. Wrap Up
Slide 20
• Consumerization of IT in the Enterprise
(CITE) is a trend that will continue to
grow
• File sync and sharing services are one
of many adoptions in CITE
• File sync and sharing services are
encroaching on the ECM software
market
• When selling ECM vs. CITE stress
security
• Deploy ECM in a CITE-like manner