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6	
  Employee	
  Retention	
  Strategies	
  to	
  Reduce	
  Small	
  Businesses	
  Turnover	
  
	
  
	
  
	
  
	
  
Replacing	
  employees	
  is	
  time	
  consuming,	
  costly,	
  and	
  frustrating.	
  It’s	
  one	
  thing	
  to	
  hire	
  for	
  a	
  new	
  
position,	
  but	
  replacing	
  employees	
  you	
  have	
  spent	
  time	
  and	
  money	
  training	
  is	
  another.	
  If	
  you	
  
want	
  to	
  reduce	
  costly	
  turnover	
  and	
  create	
  a	
  more	
  competitive	
  workforce,	
  follow	
  these	
  
employee	
  retention	
  strategies	
  for	
  your	
  small	
  business.	
  
	
  
1.	
  Keep	
  Employees	
  Motivated	
  With	
  Incentives	
  
Keep	
  your	
  employees	
  motivated	
  and	
  give	
  them	
  a	
  feeling	
  of	
  accomplishment	
  by	
  offering	
  low-­‐
cost	
  incentives.	
  They	
  can	
  include	
  giving	
  gift	
  certificates,	
  adding	
  paid	
  time	
  off	
  (PTO),	
  taking	
  them	
  
out	
  to	
  lunch,	
  or	
  featuring	
  them	
  in	
  the	
  company	
  newsletter.	
  When	
  implemented	
  right,	
  these	
  
types	
  of	
  incentives	
  keep	
  your	
  employees	
  motivated	
  and	
  excited	
  about	
  their	
  work.	
  
	
  
2.	
  Offer	
  Benefits	
  to	
  Suit	
  
One-­‐size-­‐fits-­‐all	
  benefits	
  packages	
  simply	
  don’t	
  work.	
  Increase	
  employee	
  retention	
  by	
  providing	
  
multiple	
  benefit	
  packages	
  and	
  allowing	
  employees	
  to	
  pick	
  and	
  choose	
  which	
  are	
  best	
  for	
  them.	
  	
  
	
  
For	
  example,	
  offer	
  health	
  insurance,	
  life	
  insurance	
  plans,	
  retirement	
  funds,	
  and	
  perhaps	
  even	
  
telecommuting	
  opportunities.	
  This	
  employee	
  retention	
  strategy	
  shows	
  employees	
  that	
  you	
  are	
  
interested	
  in	
  their	
  personal	
  well-­‐being	
  and	
  that	
  you	
  are	
  willing	
  to	
  accommodate	
  their	
  needs—
which	
  gives	
  them	
  even	
  more	
  reasons	
  to	
  stay.	
  
	
  
3.	
  Foster	
  Development	
  
Provide	
  employees	
  training	
  on	
  job	
  skills,	
  offer	
  continuing	
  education	
  courses,	
  or	
  even	
  tuition	
  
reimbursement	
  for	
  job-­‐related	
  degrees.	
  The	
  more	
  you	
  encourage	
  and	
  reward	
  personal	
  
development,	
  the	
  more	
  you’ll	
  be	
  able	
  to	
  retain	
  your	
  best	
  employees	
  and	
  improve	
  morale.	
  
	
  
4.	
  Promote	
  From	
  Within	
  
When	
  it’s	
  time	
  to	
  create	
  a	
  new	
  senior	
  position,	
  start	
  the	
  search	
  with	
  your	
  existing	
  employees	
  
before	
  searching	
  for	
  outside	
  candidates.	
  When	
  you	
  constantly	
  promote	
  from	
  the	
  outside,	
  
employees	
  get	
  frustrated	
  and	
  may	
  stop	
  giving	
  their	
  best	
  since	
  they	
  don’t	
  see	
  any	
  opportunities	
  
to	
  grow	
  with	
  your	
  business.	
  	
  
	
  
Promoting	
  from	
  within	
  is	
  one	
  of	
  the	
  key	
  employee	
  retention	
  strategies	
  because	
  it	
  shows	
  
employees	
  that	
  there	
  is	
  a	
  chance	
  for	
  advancement	
  within	
  your	
  small	
  business.	
  	
  
	
  
5.	
  Keep	
  in	
  Contact	
  
Effective	
  communication	
  is	
  critical	
  in	
  any	
  business.	
  Owners	
  and	
  supervisors	
  should	
  be	
  in	
  
constant	
  contact	
  with	
  employees.	
  Share	
  your	
  small	
  business’	
  mission	
  and	
  goals,	
  keep	
  tabs	
  on	
  
emerging	
  employee	
  conflicts,	
  show	
  interest	
  in	
  their	
  personal	
  life	
  (when	
  appropriate),	
  and	
  make	
  
sure	
  employees	
  know	
  you	
  have	
  an	
  open	
  door	
  policy.	
  Keeping	
  in	
  regular	
  contact	
  can	
  motivate	
  
employees	
  and	
  make	
  them	
  more	
  willing	
  to	
  truly	
  care	
  about	
  the	
  growth	
  of	
  your	
  small	
  business.	
  	
  
	
  
6.	
  Encourage	
  Feedback	
  –	
  And	
  Listen	
  	
  
Getting	
  employee	
  feedback	
  is	
  important	
  but,	
  all	
  too	
  often,	
  small	
  business	
  owners	
  don’t	
  follow-­‐
up	
  or	
  communicate	
  the	
  reasons	
  for	
  certain	
  decisions.	
  While	
  you	
  can’t	
  accommodate	
  
everyone’s	
  request,	
  showing	
  that	
  you	
  care	
  enough	
  to	
  ask	
  and	
  fix	
  what	
  you	
  can	
  will	
  go	
  a	
  long	
  
way.	
  For	
  example,	
  if	
  employees	
  ask	
  for	
  more	
  flexible	
  hours,	
  see	
  if	
  you	
  can	
  work	
  that	
  into	
  your	
  
scheduling.	
  If	
  you	
  get	
  multiple	
  requests	
  for	
  the	
  same	
  thing,	
  it’s	
  an	
  indication	
  that	
  a	
  majority	
  of	
  
your	
  staff	
  is	
  looking	
  for	
  change.	
  
	
  
Employee	
  turnover	
  is	
  a	
  costly	
  problem	
  for	
  any	
  small	
  business.	
  Following	
  these	
  employee	
  
retention	
  strategies	
  can	
  help	
  you	
  retain	
  your	
  best	
  employees—not	
  to	
  mention	
  saving	
  on	
  hiring,	
  
training,	
  and	
  much	
  more.	
  Learn	
  more	
  about	
  how	
  you	
  can	
  avoid	
  costly	
  turnover	
  by	
  getting	
  your	
  
copy	
  of	
  Practical	
  Tools	
  to	
  Manage	
  Costly	
  Employee	
  Turnover.	
  
	
  
	
  
	
  

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6 Employee Retention Strategies to Reduce Small Businesses Turnover

  • 1. 6  Employee  Retention  Strategies  to  Reduce  Small  Businesses  Turnover           Replacing  employees  is  time  consuming,  costly,  and  frustrating.  It’s  one  thing  to  hire  for  a  new   position,  but  replacing  employees  you  have  spent  time  and  money  training  is  another.  If  you   want  to  reduce  costly  turnover  and  create  a  more  competitive  workforce,  follow  these   employee  retention  strategies  for  your  small  business.     1.  Keep  Employees  Motivated  With  Incentives   Keep  your  employees  motivated  and  give  them  a  feeling  of  accomplishment  by  offering  low-­‐ cost  incentives.  They  can  include  giving  gift  certificates,  adding  paid  time  off  (PTO),  taking  them   out  to  lunch,  or  featuring  them  in  the  company  newsletter.  When  implemented  right,  these   types  of  incentives  keep  your  employees  motivated  and  excited  about  their  work.     2.  Offer  Benefits  to  Suit   One-­‐size-­‐fits-­‐all  benefits  packages  simply  don’t  work.  Increase  employee  retention  by  providing   multiple  benefit  packages  and  allowing  employees  to  pick  and  choose  which  are  best  for  them.       For  example,  offer  health  insurance,  life  insurance  plans,  retirement  funds,  and  perhaps  even   telecommuting  opportunities.  This  employee  retention  strategy  shows  employees  that  you  are   interested  in  their  personal  well-­‐being  and  that  you  are  willing  to  accommodate  their  needs— which  gives  them  even  more  reasons  to  stay.     3.  Foster  Development   Provide  employees  training  on  job  skills,  offer  continuing  education  courses,  or  even  tuition   reimbursement  for  job-­‐related  degrees.  The  more  you  encourage  and  reward  personal   development,  the  more  you’ll  be  able  to  retain  your  best  employees  and  improve  morale.    
  • 2. 4.  Promote  From  Within   When  it’s  time  to  create  a  new  senior  position,  start  the  search  with  your  existing  employees   before  searching  for  outside  candidates.  When  you  constantly  promote  from  the  outside,   employees  get  frustrated  and  may  stop  giving  their  best  since  they  don’t  see  any  opportunities   to  grow  with  your  business.       Promoting  from  within  is  one  of  the  key  employee  retention  strategies  because  it  shows   employees  that  there  is  a  chance  for  advancement  within  your  small  business.       5.  Keep  in  Contact   Effective  communication  is  critical  in  any  business.  Owners  and  supervisors  should  be  in   constant  contact  with  employees.  Share  your  small  business’  mission  and  goals,  keep  tabs  on   emerging  employee  conflicts,  show  interest  in  their  personal  life  (when  appropriate),  and  make   sure  employees  know  you  have  an  open  door  policy.  Keeping  in  regular  contact  can  motivate   employees  and  make  them  more  willing  to  truly  care  about  the  growth  of  your  small  business.       6.  Encourage  Feedback  –  And  Listen     Getting  employee  feedback  is  important  but,  all  too  often,  small  business  owners  don’t  follow-­‐ up  or  communicate  the  reasons  for  certain  decisions.  While  you  can’t  accommodate   everyone’s  request,  showing  that  you  care  enough  to  ask  and  fix  what  you  can  will  go  a  long   way.  For  example,  if  employees  ask  for  more  flexible  hours,  see  if  you  can  work  that  into  your   scheduling.  If  you  get  multiple  requests  for  the  same  thing,  it’s  an  indication  that  a  majority  of   your  staff  is  looking  for  change.     Employee  turnover  is  a  costly  problem  for  any  small  business.  Following  these  employee   retention  strategies  can  help  you  retain  your  best  employees—not  to  mention  saving  on  hiring,   training,  and  much  more.  Learn  more  about  how  you  can  avoid  costly  turnover  by  getting  your   copy  of  Practical  Tools  to  Manage  Costly  Employee  Turnover.