Market growth will focus on emerging economies where social games on mobile devices will be dominant. Aging populations in high-income countries will favor social games over blockbuster titles. Incumbents should invest in social gaming, tie blockbuster releases to social games, and cater to casual gamers. Insurgents' strategy is sound - focus on emerging markets and mobile platforms to diversify from Facebook dependence and capture growth. Social games will take market share but not replace traditional games, so incumbents must enter social gaming.