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Yellow Pages, Xing und Co. - Infrastruktur für soziale Netzwerke im Unternehmen (mit einem Ausflug in SNA aka Social Network Analysis) Martin Koser, frogpond Barcamp, München 6.-7. Oktober 2007
Why Social Networks for Enterprise 2.0?  Welche Konzepte stehen hinter Social-Networks im Internet? Welche Rolle spielen soziale Netzwerke im Unternehmen? Xing, del.icio.us, flickr, MySpace, ... Lassen sich diese auf Intranets übertragen? Auswirkungen auf die Kommunikations- und IT-Landschaft im Intranet?
Collaboration   Adaptivity  Office 2.0  mashups  Implementation  Innovation Management  Web 2.0  Knowledge Work   semantic web   Wiki   social networking  Consulting  www.frogpond.de  weblogs  Enterprise 2.0  RSS  tagging  Prozessinnovationen  Ajax   folksonomy   Business Model Innovation
http://www.stopblocking.org/
© Rob Cottingham, 2007
Communication Overload ...
Information Overload ... my ***...
Information Overload (2)
it’s not about being poked and prodded, it’s about  exposing more surface area for others to connect with Hyper - Connectivity  Johnnie Moore, in: http://www.johnniemoore.com/blog/archives/001752.php
But, h ow does work really get done  ... ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
http://www.fas.at/whysna/ So I may as well? Knowledge Work Networks I‘ve got some good reasons ... Let‘s look back
Now, most knowledge is not visible ... http://www.anecdote.com.au/archives/2007/08/what_do_we_mean.html
Looking back on Structural Innovations: E-Organization ... vgl.  Neilson, G.L.; Pasternack, B.A.; Viscio, A.J. (2000): Up the (E)Organization!: A Seven-Dimensional Model for the Centerless Enterprise, in: Strategy & Business, 6. Jg., 2000, 1, S.52-61
Structural Innovations (2): Small within Big is beautiful
Structural Innovations (3): Adaptive Enterprise Adaptive Enterprise Enable Self-organization ,[object Object],[object Object],[object Object],Recombine to Invent ,[object Object],[object Object],[object Object],Make Boundaries Permeable ,[object Object],[object Object],[object Object],Close Feedback Loops ,[object Object],[object Object],[object Object],[object Object],Apply Selective  Pressure ,[object Object],[object Object],[object Object],Live at the  Edge of Chaos ,[object Object],[object Object],[object Object]
Structural Innovations: Fuzzy Boundaries Complementor Competitor Supplier Customer Customer Supplier Complementor Competitor
Structural Innovations: Allowing for Emergence Visible  Hand „ Management“ Invisible  Hand „ Self-organization“
Example: Building and extending social networks: (Un-)conferences
Increasing  knowledge worker productivity  is the BIGGEST of the 21 century management challenges. Peter Drucker in Management Challenges of the 21st Century
... (networked and distributed) knowledge workers ... and managers  “ They will have to place themselves where they can make the greatest contribution; they will have to learn to develop themselves.... They will have to learn how and when to change what they do and when to change what they do, how they do it and when they do it.”  Peter F. Drucker again
.... turbocharged with social software This isn‘t your father‘s Yellow Pages on the Intranet ...
Reden wir über Knowledge Management 2.0? Goals ? more  competencies fitting information more  motivation information motivation competencies information motivation competencies knowledge worker potential
Knowledge Management in a Connected World “ The value is not in the delivery of knowledge, but in the alchemy of knowledge, in the ability to connect thoughts that weren't previously connected” From  Content and Collection  to  Collaboration and Connection
What is a network? Basic concepts: Nodes and Ties A set of actors connected by ties ... ,[object Object],[object Object],[object Object],Actor ,[object Object],[object Object],[object Object],Tie
Social Networks (and informal organization) „ [...] made of people ...“ Charlton Heston, Soylent Green, 1973
Social Networks or Informal Organization ...  So what‘s your OQ (Organizational Quotient)? Katzenbach makes the case for people with high OQ as those who are able to "toggle between both power structures" - formal and informal of the organization. The hidden workplace refers to the informal  social network which if mapped through social network analysis (SNA) reveals the  connections through which people get work done.  Ability to influence the informal network is a critical factor.
Fabrics or Informal Organization ...
Formal  &  informal Enduring, unless deliberately altered Top-Down Static Excellent at alignment Plain to see Equates „person“ with „role“ Hierarchical Bound together by codified rules & order Easily understood & explained Critical for dealing with situations that are known and consistent ... Evolving constantly grassroots dynamic excellent at motivation Requires inside knowledge to be seen Treats people as individuals flat Cohered by trust + reciprocity difficult to pin down Essential for situations that change quickly or are not yet fully understood ... Katzenbach Partners, The informal organization, 2007
Uncovering networks in an organization Formal organization Teigland et al. 2005 Informal organization
“ Managing” networks in your organization  Before After Anklam & Welch 2005 1. Uncover networks 2. Analyze networks 3. Improve connectedness
Contact me ... www.frogpond.de Dipl.-Ing. Dipl.-Kfm. Martin Koser Steingaustraße 27 73278 Schlierbach Germany [email_address] Skype: mk.frogpond

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Social Networks in the Enterprise

  • 1. Yellow Pages, Xing und Co. - Infrastruktur für soziale Netzwerke im Unternehmen (mit einem Ausflug in SNA aka Social Network Analysis) Martin Koser, frogpond Barcamp, München 6.-7. Oktober 2007
  • 2. Why Social Networks for Enterprise 2.0? Welche Konzepte stehen hinter Social-Networks im Internet? Welche Rolle spielen soziale Netzwerke im Unternehmen? Xing, del.icio.us, flickr, MySpace, ... Lassen sich diese auf Intranets übertragen? Auswirkungen auf die Kommunikations- und IT-Landschaft im Intranet?
  • 3. Collaboration Adaptivity Office 2.0 mashups Implementation Innovation Management Web 2.0 Knowledge Work semantic web Wiki social networking Consulting www.frogpond.de weblogs Enterprise 2.0 RSS tagging Prozessinnovationen Ajax folksonomy Business Model Innovation
  • 9. it’s not about being poked and prodded, it’s about exposing more surface area for others to connect with Hyper - Connectivity Johnnie Moore, in: http://www.johnniemoore.com/blog/archives/001752.php
  • 10.
  • 11.
  • 12. http://www.fas.at/whysna/ So I may as well? Knowledge Work Networks I‘ve got some good reasons ... Let‘s look back
  • 13. Now, most knowledge is not visible ... http://www.anecdote.com.au/archives/2007/08/what_do_we_mean.html
  • 14. Looking back on Structural Innovations: E-Organization ... vgl. Neilson, G.L.; Pasternack, B.A.; Viscio, A.J. (2000): Up the (E)Organization!: A Seven-Dimensional Model for the Centerless Enterprise, in: Strategy & Business, 6. Jg., 2000, 1, S.52-61
  • 15. Structural Innovations (2): Small within Big is beautiful
  • 16.
  • 17. Structural Innovations: Fuzzy Boundaries Complementor Competitor Supplier Customer Customer Supplier Complementor Competitor
  • 18. Structural Innovations: Allowing for Emergence Visible Hand „ Management“ Invisible Hand „ Self-organization“
  • 19. Example: Building and extending social networks: (Un-)conferences
  • 20. Increasing knowledge worker productivity is the BIGGEST of the 21 century management challenges. Peter Drucker in Management Challenges of the 21st Century
  • 21. ... (networked and distributed) knowledge workers ... and managers “ They will have to place themselves where they can make the greatest contribution; they will have to learn to develop themselves.... They will have to learn how and when to change what they do and when to change what they do, how they do it and when they do it.” Peter F. Drucker again
  • 22. .... turbocharged with social software This isn‘t your father‘s Yellow Pages on the Intranet ...
  • 23. Reden wir über Knowledge Management 2.0? Goals ? more competencies fitting information more motivation information motivation competencies information motivation competencies knowledge worker potential
  • 24. Knowledge Management in a Connected World “ The value is not in the delivery of knowledge, but in the alchemy of knowledge, in the ability to connect thoughts that weren't previously connected” From Content and Collection to Collaboration and Connection
  • 25.
  • 26. Social Networks (and informal organization) „ [...] made of people ...“ Charlton Heston, Soylent Green, 1973
  • 27. Social Networks or Informal Organization ... So what‘s your OQ (Organizational Quotient)? Katzenbach makes the case for people with high OQ as those who are able to "toggle between both power structures" - formal and informal of the organization. The hidden workplace refers to the informal  social network which if mapped through social network analysis (SNA) reveals the  connections through which people get work done.  Ability to influence the informal network is a critical factor.
  • 28. Fabrics or Informal Organization ...
  • 29. Formal & informal Enduring, unless deliberately altered Top-Down Static Excellent at alignment Plain to see Equates „person“ with „role“ Hierarchical Bound together by codified rules & order Easily understood & explained Critical for dealing with situations that are known and consistent ... Evolving constantly grassroots dynamic excellent at motivation Requires inside knowledge to be seen Treats people as individuals flat Cohered by trust + reciprocity difficult to pin down Essential for situations that change quickly or are not yet fully understood ... Katzenbach Partners, The informal organization, 2007
  • 30. Uncovering networks in an organization Formal organization Teigland et al. 2005 Informal organization
  • 31. “ Managing” networks in your organization Before After Anklam & Welch 2005 1. Uncover networks 2. Analyze networks 3. Improve connectedness
  • 32. Contact me ... www.frogpond.de Dipl.-Ing. Dipl.-Kfm. Martin Koser Steingaustraße 27 73278 Schlierbach Germany [email_address] Skype: mk.frogpond

Notes de l'éditeur

  1. Good morning. I’d like to thank..... for inviting me to this conference. I am a business person. So I take new ideas and apply them to business situations. What I am going to talk about today and tomorrow .... exploit new opportunities that are emerging communicating via the Internet business opportunities making knowledge workers competitive. make information available Strategies and ideas ---- And as far as tips go, mine are: Be an educator. People want to learn. As they learn about what's changing on the web, they'll naturally seek out a comfortable starting point. Paint a picture and tell a story. Most folks have used Microsoft Word. Show them how publishing to a blog is akin to creating Word docs. Start small and build value incrementally. We're all obsessed with speed, but doing it right the first time holds more water. There's no stopwatch on you. Be painfully clear about the reason you've decided to adopt a certain approach. HINT: "Better collaboration" isn't enough. If you can't describe it in simple business terms, you're wasting your time. Let go and break stuff. Assuming we've done our job, users shouldn't be able to mess things up under usual circumstances. Once people figure out they can back out of something and its integrity can easily be restored, adoption increases. Show how enterprise 1.0 and 2.0 coexist. We could talk about this one for days.  If you show users how their workflow can peacefully live right beside the new gadget on the block, anxiety diminishes and the exploration begins. Don't discuss or describe capabilities in vendor terms. If you're telling users the value of what they're doing lies in " private labeling a b2b MySpace that leverages user-generated content to build community " they'll probably label you a dotcommer and spew bubble 2.0 connotations.