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Successfully Monitoring and Measuring Social Media Campaigns Social Media World Forum London, 15 th March 2010

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Start Here. <ul><li>Strategy. </li></ul><ul><li>Objectives. </li></ul><ul><li>Priorities. </li></ul><ul><li>Goals. </li></ul>Why are you even doing a Social Media Campaign? What does Success Look Like? Define:

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Ongoing Social Media Monitoring + Measurement SM Campaign 1 New Innovation SM Campaign 2 Increase Awareness SM Campaign 3 Something or other 2 types of Strategy 1 Short Term 2 Long Term

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<ul><ul><li>Amplifying PR </li></ul></ul><ul><ul><li>SEO for Web Presence </li></ul></ul><ul><ul><li>Marketing / Brand Activity </li></ul></ul><ul><ul><li>Competitor/ Category Insight </li></ul></ul><ul><ul><li>Customer Service </li></ul></ul><ul><ul><li>Sales / Lead Generation </li></ul></ul>Reasons for Using Social Media Each of these could be either short term or long term brand/business objectives.

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So Which Metrics Would Determine Success? <ul><li>ROI </li></ul><ul><li>Reach </li></ul><ul><li>Influence </li></ul>How do you see your Success?

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Examples <ul><li>Online Recruitment Strategy </li></ul><ul><li>Start an Internal Blog… </li></ul><ul><li>Sampling through Facebook Ads </li></ul><ul><li>Engage on Facebook and Twitter </li></ul>Strategies Department Objectives Metrics Marketing <ul><li>Increase Brand Awareness </li></ul>No. of Mentions Type of Mentions No. of Friends <ul><li>Increase Trial </li></ul>Samples Delivered Feedback on Product HR <ul><li>Fill Positions </li></ul><ul><li>Engage Employees </li></ul>Cost and Time to Recruit No. of Blog Posts

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The Tools… <ul><li>Cost? </li></ul><ul><li>Benefit? </li></ul><ul><li>Relevance? </li></ul>What do you use to get your metrics?

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Ascent Labs, Inc. Attensity Attentio Backtype Betaworks Bivings Group Biz360 Inc. Brands Eye Brandtology Brandwatch BuzzGain Buzzient BuzzLogic BuzzNumbers BuzzStream Cierzo Development S.L Cision Collecta Collective Intellect Converseon Conversition CoTweet Crimson Hexagon Crowd Favorite CustomScoop Digimind DNA13 Dow Jones eCairn e-CBD Echometrix Effyis Emerge Technology Group Expert System Facebook Filtrbox Flaptor Frank Westphal Glam Media Google Hubspot Icerocket iMooty Infegy Inifinimedia Insttant Inuda Innovations Iterasi JamIQ JD Power Kaleidico Klout Linkfluence ListenLogic Macranet Market Sentinel MediaBadger MediaMiser Medimix Mindlab Solutions GmbH Monitter Moreover Technologies mReplay MyFrontSteps Networked Insights New Media Strategies Nielsen Now Metrix Onalytica OneRiot Overdrive Interactive Overtone Pidgin Technologies PR Newswire Radian6 Raven Rees Bradley Hepburn Ltd RepuMetrix Reputation Defender ReputationHQ Samepoint ScoutLabs Sensidea Social Mention SocialMetrix Spiral16 Sports Media Challenge StatsIT StreamWall SWIX Synthesio Sysomos Tealium Technorati Techrigy The Search Monitor ThoughtBuzz TipTop Technologies TNS Cymfony TraceBuzz Trackur LLC. Twazzup TweetBeep Tweetlytics Twitter Twitter Analyzer uberVU Viralheat Visible Measures Visible Technologies Vocus, Inc. Web Analytics Demystified White Noise Inc. Who's Talkin Xerocity Design Group YackTrack … Choose Your Poison

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Free Paid Social Networks - Twitter - Forums - Overall View - Blogs –

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Free vs. Paid The tools do the same things but in different ways… so…. Should you use the free tools or invest in an expensive solution?

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What Do You Need to Get From The Tools? Quality Reporting Relevant Information ACTION. Social Media Monitoring and Measurement

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Is the Information MEANINGFUL to your Brand? <ul><li>Is the strategy being Implemented? </li></ul><ul><li>Can you see Further Problems / Opportunities? </li></ul>

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Recommendation Marketing Agency Social Media Expert That guy you met at the ‘Social Media World Forum’ <ul><li>Link with your Agencies </li></ul><ul><li>Or </li></ul><ul><li>People who know your Business AND Social Media. </li></ul>

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http://uk.linkedin.com/in/muhammadkarim [email_address] http://www.karim.co.za @mkarim CONNECT WITH ME. Muhammad Karim