Boost the utilization of your HCL environment by reevaluating use cases and f...
The Analytics and Metrics Around Social Media Strategy
1. The Analytics and Metrics Around Social Media Strategy Muhammad Karim, 2011
2. “If we can’t express our objectives and methodology quantitatively, we have zero chance of selling our ideas.” – Dave Evans, ClickZ network
3. The more technology we interact with the more our personal and social interactions and transactions are able to be tracked the higher our expectations of measurement
69. Share of voice insights Total mentions of Automaker within Social Media (30 day sample) Source: Radian6
70. Most data can be easily tracked and graphed with simple spreadsheets.
71. But… You Measure the Success of Your Strategy… …Not of Social Media Channels
72. Use the Metrics to achieve your KPI’s (i.e. your Strategy) Online Brand Perception – Sentiment, Engagement. Online Marketing Efficiency – SEO, Reach. Customer Service – Relationships.