This deck is from the first MKGO in September 2016. Mark Johnstone talks about how to come up with content ideas.

1. how to come up with content ideas
markjohnstone.co

2. 3 starting points

3. start with the topic

6. start with the execution

24. start with the data

27. an idea is a novel combination of previously
unconnected elements in a way that adds value

28. spend more time gathering the elements
topics data formats

29. gather more topics

32. gather more data

33. [topic] data
[topic] statistics
[topic] csv
[topic] infographic

34. government data

35. industry publication data

36. wikipedia sidebar

37. wiki / forum

38. one data point

39. hashtag data

40. review data

41. gather more inspiring executions

43. sources of inspiration
Awards: Information is Beautiful
NYTimes Graphics: Best of 2015, 2014 and 2013
Curators: Visualising Data (click on collections), FlowingData, ChartPorn, iLoveCharts
Data Journalism: Guardian Datablog, The UpShot, Vox, FiveThirtyEight, Bloomberg
Practitioners: David McCandless, Moritz Stefaner
Company blogs: OKCupid

44. 2 simple ways to come up with more ideas
do more research
gather your own swipe file

45. thank you
markjohnstone.co
^ yes, that’s .co not .com