This document provides guidance on creating an effective pitch deck. It outlines the key sections that should be included in a pitch deck and the important questions each section should answer. The recommended sections are: cover, overview, opportunity, problem, solution, traction, customer/market, competition, business model, team, use of funds, and extra slides. Each section is described in 1-2 sentences with examples of the types of questions it should address. The document concludes with suggestions for pitching exercises.

1. ‫گذار‬
‫خدائی‬ ‫محمد‬
‫اردیبهشت‬
1400

4. A pitch deck is a series of words and images that illustrate
a venture’s story and business model
Pitch Deck

5. The Building Blocks of a Pitch Deck

6. What should I expect?
Cover

8. Cover
What questions do I need to answer?
• Does the cover make you want to open the pitch deck?
• Does the cover visual communicate what the product is or who it serves?

9. Overview
Who are we?

11. The Elevator pitch

12. • • What exactly does your company do?
• What industry are you in?
• Is this a novel idea?
Overview
What questions do I need to answer?

13. Opportunity
What’s happening in this market? Why now?

15. Opportunity
What questions do I need to answer?
• What trends is your company riding?
• How big is the market?
• How big can your company be?
• What are the macro- and micro-trends that your company will be riding?

16. Problem
What are you trying to solve?

18. Problem
What questions do I need to answer?
• What is the problem?
• How big is the problem?
• Why does the problem exist?
• How is the problem currently being addressed?

19. Solution
What are you doing about it?

21. Solution
What questions do I need to answer?
• Does it solve the customer’s problems like magic?
• Is the customer going to crave this product?
• What will the customer’s life be like once the problem is solved?
• How are you going to pull this off?
• Is it awesome?

22. Traction
What evidence do you have that
shows this will be successful?

25. Traction
What questions do I need to answer?
• Is there massive growth?
• Where are the venture’s assumptions proving true?
• What is the strategy to reach and close more customers?

26. Customer or Market
Who are your customers—and how many of them are out there?

28. • Who is your customer(s)?
• How will you reach the customer?
• What is the acquisition cost per customer?
• Is your customer willing to pay for your product or service?
Customer or Market
What questions do I need to answer?

29. Competition
Who or what will steal your customers?

31. Competition
What questions do I need to answer?
• Who are your primary and secondary competitors and in what ways do they compete for your
customers?
• Are there any unknown or potential competitors that would have a better advantage than you if
they entered the market?
• Do you displace commonly used companies?
• How will you disrupt the current competitive landscape?
• Are you faster, cheaper, better?
• Why won’t an incumbent rip your product off and roll it out faster than you can?

32. Business Model
How will you make money?

33. Financial Models

34. Business Model
What questions do I need to answer?
• Can you acquire customers for less than a third of their lifetime value?
• What is your monthly burn rate—how much money are you spending a month?
• Are the revenue projections reasonable?
• Are costs legitimate?

35. Team
Who is going to pull this off?

36. Team
What questions do I need to answer?
• Why are you the right people for the job?
• Is this team sufcient to accomplish the goal?
• Are there others who need to be hired?

37. Use of Funds
What do you want and why?

39. Use of Funds
What questions do I need to answer?
• What size and type of investment are you looking for?
• How will you spend it?
• What will you accomplish with it?
• Who else is likely to be participating in this investment round?

40. Extra Slides
Frequently asked
questions (FAQs)
History Products Market Patents
People you are
learning from
Executive summary
Income statement,
balance sheet
statement, and
cashflow statement
Investment
highlights
Milestones achieved Branding Product road map
Mission Vision Pictures Supply chain How it works Risks
Differentiation Locations
Geographic growth
plans
Screenshots Sales funnel
Customer
acquisition strategy

41. Extra Slides
Customer lifetime
value
Designs/blueprints
History and
background
Unique value
proposition
Competitive or
unfair advantage
Pipeline
Strategic
partnerships
Customer quotes
Comparable
companies
Go-to-market
strategy
Case study Organization chart Exit strategy Exits Conclusion
Technology Valuation

42. Pitching Exercises
The Techstars Jedi Mind Trick
The d.school Pitch Frameworks
The Dry Run
The Spy Dry Run

44. ‫تشکر‬ ‫با‬
•
‫خدایی‬ ‫محمد‬
•
M.khodaei@mci.ir
•
09126543702