How is the behavior of women and men in online and what are the differences between them.
A short glimpse on the relation between brands and social media.
2. With 13 years experience in research,
Lacrămioara Loghin is managing since
2008 the activity of Exact Cercetare &
Consultanţă, company specialized in
market research, opinion surveys and
marketing consulting services.
Lacrămioara started her research
career in radio, being now one of the
most appreciated media research
experts. She also occupies since 2012
the Presidency of the Radio Audience
Association (ARA).
Ştefan has 12 years business & product
development experience in areas like
media, marketing and research.
He started his career working for major
Romanian market research companies,
taking part in more than 350 research
projects.
In the past years, he has also shared
his knowledge as a trainer in business
development product development and
research.
Lacramioara
Loghin
Stefan Andrei
Who are we?
3. We will talk about...
1st The Online Woman
2nd Women vs. Men in SM
3rd Relation with the brands in SM
6. 6
WOMEN, more & more present in digital
87%
93%
2011 NOW
Almost all women own a Facebook
account now
Exact C&C, Digital Barometer,
2011 & 2013, 600 respondents
7. 7
WOMEN, more & more present in digital
61%
83%
2011 NOW
83% navigate on Facebook
on a daily basis
Exact C&C, Digital Barometer,
2011 & 2013, 600 respondents
8. 8
45% use a smartphone
to navigate on Facebook
every day
WOMEN, addicted to Facebook
Target: women, smartphone owners Exact C&C, Digital Barometer,
2011 & 2013, 600 respondents
9. 9
WOMEN, more & more present in digital
23%
33%
2011 NOW
One Third own a LinkedIn account
now
Exact C&C, Digital Barometer,
2011 & 2013, 600 respondents
10. 10
40% also use other
social networks every
week
WOMEN, addicted to social media in
general
Exact C&C, Digital Barometer,
2011 & 2013, 600 respondents
11. 11
82% use a Search Engine every day
48% look for video/movies every day
(YouTube, Trilulilu.ro etc)
34% use a news site every day
WOMEN seek for information
14. 14
79% use an email account every day
(Yahoo, Gmail, Hotmail etc.)
51% use a chat every day
49% use SMS’s daily
WOMEN like to communicate a lot
Exact C&C, Digital Barometer,
2011 & 2013, 600 respondents
42. 44
A woman can:
read, listen to music, cook, see what
her husband is doing and talk to her
best friend on the phone all in the
same time
Men:
When reading a map in the car, they
turn off the music
54. 56
WOMEN ARE MORE OPEN TO BUY
DIRECTLY ON FACEBOOK
45% WOMEN vs. 32% MEN
55. 57
VENUS – THE PRESERVER
spend more time on FB
waiting for “Prince Charming”
brand
read, like & share (word of mouth)
multi-tasking
coupons, offers, discounts
communication is entertainment
preserving friends & relationships
is the key
56. THANK YOU FOR
YOUR
COOPERATION!
Your Contact
Lacramioara Loghin, Managing Director
Tel.: 0724.212.478; E-mail: lacramioara.loghin@exactcc.ro
Stefan Andrei, Business Approach for Market Research
Tel.: 0745.388.986; E-mail: stefan.andrei@exactcc.ro
www.exactcc.ro